The SMi Team

Sophie Orman

Sophie Orman: Founder & Chairman

Sophie founded the SMi brand back in 1993, confident there was a gap in the market for producing niche customised conferences, events, exhibitions and workshops. Sophie fulfilled her objective of delivering high calibre speakers who provided unique content. She set about providing events that were tailored to the needs of delegates, focusing on the latest information and networking. Sophie soon found she had stumbled upon a real demand for ‘quality and service’ and has continued to promote this mantra ever since.

"You always pass failure on the way to success." - Mickey Rooney

Sophie lives in Surrey with her family and her iPad.

Sophie’s Expertise at SMi: Bringing ideas to life and understanding the value and power of networking
Sophie’s Expertise outside SMi: Being a Good Mum
Sophie’s favourite Expert: Reid Hoffman, love his foresight to create Linkedin and his courage to invest in start up businesses

Dale Butler

Dale Butler: Managing Director

Dale joined SMi in 1999 as a Sales & Marketing Consultant. After three months he was hooked and decided to close his own business to join the SMi team.

Convinced there were serious opportunities to enhance the company's fortunes Dale got stuck in to every aspect of the business and was subsequently offered the Managing Director position in 2005, which he grabbed with both hands. The business has flourished under his guidance, setting new records every year.

He is now a joint partner of an extremely successful international events business and has one of the most passionate management teams anyone could wish for. Dale leads by example and has an open door policy for all staff.

Dale lives, works and plays in London.

Dale's Expertise at SMi: Turning dreams into reality
Dale's Expertise Outside SMi: Luxury holidays
Dale's Favourite Expert: Captain Kirk

Alia Malick

Alia Malick: Director

Alia began her events career as a producer in the transport sector before moving on to making a name for herself in public sector conferences and expos, where she developed one of the largest public sector expos in the business.

Having produced in excess of 100 conferences, she now runs SMi’s production and sponsorship teams and heads up SMi’s Pharmaceutical and Finance sectors.

Applying her knowledge and passion, Alia has achieved a number of records in her four years with the company, including being the top salesperson four years in a row. She has also transformed the Pharma team into one of the best in the industry.

Alia is a perfectionist who never gives up on a business opportunity.

Alia is a true Londoner.

Alia’s Expertise at SMi: Energy and Enthusiasm – being in the Champions League of Conferences
Alia’s Expertise outside SMi: Football
Alia’s favourite Expert: Kenny Dalglish

Sadia Malick

Sadia Malick: Director

Having spent 25 years selling to an international audience, it is safe to say that the sales environment is Sadia’s passion. She has also displayed an expertise at passing her successful techniques and knowledge onto others. Global businesses in destinations as diverse as London, Paris, Dubai, Singapore and Rio De Janeiro have all succumbed to her abilities and charm.

Her career change came by chance after a dinner on a hot and sunny evening in Central London when SMi’s MD invited her to run SMi’s overseas business. After careful consideration she joined SMi at the end of 2011 and quickly established herself as a major player in the Defence & Security sector.

In only her fourth month in the business, she set a new monthly sales record for the sponsorship team at SMi.

Sadia lives in Crouch End and can usually be found chilling in one of the many coffee bars in the area.

Sadia’s Expertise at SMi: Sterling, Euros, Dollars and all other currencies!
Sadia’s Expertise outside SMi: Keeping fit!
Sadia’s favourite Expert: Sebastian Coe – his continued passion and commitment to sport

Ann Kiely

Ann Kiely: Director

Ann joined SMi in 2001. Her initial responsibility was to ensure all financial controls were in place. With over 26 years experience working across the SME environment - including the events industry - Ann has worked on several Ad.Hoc Projects in the company ranging from the office move, to sourcing venues and system implementation.

Ann spreads her time between London, the Kent coast and the Irish Countryside.

Ann’s Expertise at SMi: Project Management...Excel is my second brain
Ann’s Expertise Outside SMi: Walking...exploring National Trust walks... next step Everest!
Ann’s Favourite Expert: Bill Gates “Know your numbers' is a fundamental precept of business”

Miles Dixon

Miles Dixon: Director

Miles has over 10 years’ experience in the conference and events industry and started his career producing and growing large scale conferences at Worldwide Business Research. Having left WBR as head of production for the European operation, Miles then moved to IQPC (Defence IQ) where he ran the international defence conference business and was promoted to Managing Director. Subsequently Miles moved to Dubai and lead the conference business at Dubai World Trade Centre. After returning to London, Miles Joined the SMi Group in 2014.

Miles believes passionately that the conference is still the best way for businesses to connect and exchange strategic information.

With a proven track record of launching and growing events in many sectors and regions, Miles builds an entrepreneurial spirit into the teams he leads and knows that success in the events industry is only gained when outstanding value is delivered to the customers you serve.

Miles is a passionate West Londoner and has interests outside of work in politics and property.

Miles’s Expertise at SMi: Launching conferences into new regions and sectors
Miles’s Expertise outside SMi: House music from 1994!
Miles’s favourite Expert: Steven Covey, a true pioneer in business and self-leadership




CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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UK Office
Opening Hours: 9.00 - 17.30 (local time)
SMi Group Ltd, 1 Westminster Bridge Road, London, SE1 7XW, United Kingdom
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
Website: http://www.smi-online.co.uk Email: events@smi-online.co.uk
Registered in England No: 3779287 VAT No: GB 976 2951 71

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