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The provisions of broadband services presents European telcos and new entrants alike with an opportunity to build profitable new markets and to improve growth rates. However, they will not be unopposed in these markets. Broadband offers potentially even greater rewards to cable and Internet providers, which are unencumbered by the legacy of earlier technologies and inappropriate tariff structures.

The SMi Telecoms Group identified the need to bring together the main players in the European Broadband sector to present and discuss the current status of the market, the roll out of ADSL, Cable and Internet operators entrance into the market and your broadband strategy. We are pleased to announce that our two-day conference Commercial Realities of European Broadband Markets will take place on 8th & 9th January 2001.

Commercial Realities of European Broadband Markets is organised and produced by SMi: we specialise in providing senior executives with timely, strategic and focus business information. SMi conferences are leading-edge business events offering delegates the opportunity to meet senior industry and government figures and seek their advice and opinions.

Please register to guarantee your place at Commercial Realities of European Broadband Markets.

Conference programme

8:30 Registration & Coffee

Kevin Carter

Kevin Carter, Managing Director, Profundus Consulting

9:10 INTERNATIONAL OPPORTUNITIES AND CHALLENGES

Carsten Gaarn-Larsen

Carsten Gaarn-Larsen, Chief Executive Officer, Tele Danmark

  • Understanding the issues affecting bandwidth deployment technologies around the world
  • The influence of ADSL on next-generation networks
  • How real is the threat posed by cable modems and what can service providers do to combat it?
  • Where to discover new markets and where those opportunities lie: how best to capitalise on them effectively
  • How these new opportunities and threats will affect business plans for the future
  • 9:40 OVERCOMING THE CHALLENGES OF DELIVERING BROADBAND DATA SERVICES IN A FAST-CHANGING MARKET

    Peter Middleton

    Peter Middleton, Business Development Director, HarmonyCom

  • Automating business processes for high bandwidth services can become a service provider’s competitive advantage
  • Meeting the growing demands to support future product enhancements
  • Service providers need a flexible OSS/provisioning system that has tool kit capabilities
  • Service providers need to rapidly deploy new services and easily scale their OSSs to accommodate an expanding customer base, maximise profits and build profitability
  • 10:20 THE EVOLUTION OF THE ACCESS MARKET

    Shoham Eckhous

    Shoham Eckhous, Director of Marketing, Be Connected

  • The traditional access network
  • The dilemmas concerning fibre deployment
  • Economies of Service Dedicated vs Mutli Service Platform
  • Migration of the access to next generation, full packet based networks
  • 11:00 Morning Coffee

    11:20 ENCOURAGING CUSTOMER LOYALTY IN THE MULTI-SERVICE BROADBAND MARKETPLACE

    Yair Lezer

    Yair Lezer, Vice President Sale EMEA, Maxbill

  • Developing and retaining a strong customer base with incentives for customers to remain loyal
  • Using customer data and demographic information to segment customers according to specific pre-defined criteria
  • Identify cross and up selling potential within each customer segment
  • Create partnerships to address revenue generating opportunities within each segment
  • Build online channels to facilitate this process
  • 12:00 BROADBAND ON IMPACTS THE TYPICAL WEBSURFER'S ONLINE BEHAVIOUR

    Renaud Pierre

    Renaud Pierre, Chief Executive Officer, BroadbandExperience.com

  • New types of content made available by Broadband
  • Streaming video; Streaming audio; flash animation rich media ads
  • New Behaviour online induced by Broadband; More interactivity (live person); More choice; Increased usage
  • Broadcasting by websurfers (radios, video chat, video e-mails)
  • The implications for e-commerce; Necessity of developing new websites for Broadband users
  • Case studies (Excite Extreme, Veon, Town 24)
  • 12:40 Networking Lunch

    13:40 CASE STUDY - DELIVERING NEXT GENERATION BROADBAND NETWORKS

    Gareth Davies

    Gareth Davies, Vice President and General Manager Western European Operations, Metromedia Fibre Networks

  • Building metropolitan fibre optic infrastructure
  • Meeting the demands of technologically sophisticated organisations
  • Changing the way people think about bandwidth
  • Continuos innovation and deployment of advanced fibre optic infrastructures
  • The future - European e-business growth
  • 14:20 OPERATIONAL LESSONS TO BE LEARNT

    Ted Rook

    Ted Rook, Vice President Network Engineering and Operations, Interoute

  • Reaching and maintaining today’s volume of traffic
  • Real-world operational challenges: key examples of how best to achieve reliable networks
  • Streamlining and guaranteeing quality service
  • Exploiting the investment
  • Critical broadband strategy
  • 15:00 A PRACTICAL STRATEGY FOR ENABLING THE BROADBAND EVOLUTION

    Avi Miron

    Avi Miron, Co-founder and Vice President, GlobaLoop

  • Obstacles to Broadband
  • Community by community penetration
  • Overcoming technological hurdles
  • Enhanced local content and services
  • Coping with changing user behaviour
  • 15:40 Afternoon Tea

    16:00 BANDWIDTH ON COMMAND

    Nick Cottam

    Nick Cottam, Director, The Network Design House

  • Networking provisioning for bite-sized bandwidth
  • Putting Network data into manageable format
  • Using data to produce accurate, flexible and costed designs
  • Design automation: adding value to the customer and upgrading the network
  • The software solution: an integrated model for the future
  • 16:30 BROADBAND BILLING

    Maggie Myatt

    Maggie Myatt, Marketing Manager, CSG International

  • What capabilities must your customer care and billing systems provide?
  • Specialised billing systems V’s integrated single systems
  • Critical issues of broadband billing systems as a competitive advantage
  • Developing systems that allow you to segment, target and encourage greater flexibility
  • Matching your billing systems in line with technological advancements
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    17:10 Drinks Reception for Delegates and Speakers

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    Nick Primavesi

    Nick Primavesi, Manager, Mason Communications

    9:10 Infra Red Technology

    Richard Redgrave

    Richard Redgrave, Marketing Director, PAV Data Systems Ltd

    9:40 TRADEOFFS BETWEEN ADSL & SDSL

    Mike Wilkinson

    Mike Wilkinson, Vice President of CID EMAI, Alcatel

  • Comparison of ADSL & SDSL across Europe
  • The maintenance required to operate efficient networks
  • Rollout of ADSL services, which will bring faster internet access into homes
  • Operators preference to rollout ADSL has left the SDSL market open to rivals, where they can name their price
  • 10:20 BROADBAND MULTIMEDIA COMMUNICATIONS: ENABLING THE NEXT GENERATION SERVICE

    Graham Seabrook

    Graham Seabrook, Founder and Chief Executive Officer, Ridgeway

  • Understanding the impact broadband technologies will have across a wide range of enhanced services
  • Know how to integrate voice calls with video and data over the Internet to best take advantage of the features of each
  • Learn about how to face the challenge of tunnelling H.323 through firewalls
  • 11:00 Morning Coffee

    11:20 THE CHALLENGES OF DELIVERING STREAMING SERVICES OVER BROADBAND NETWORKS TO VERSATILE CONNECTIONS

    Yaniv Garty

    Yaniv Garty, Vice President Marketing and Business Development, Optibase

  • Overcoming bandwidth constraints
  • Overcoming bit rate and format differences
  • Utilising transcending technologies
  • 12:00 BROADBAND IN THE LOCAL LOOP

    David Parkinson

    David Parkinson, Technical Director, Formus Broadband Communications Ireland

  • Finding alternative solutions to access the local loop
  • Bridging the gap between the capacity of high-speed backbone networks and the latest generation of high bandwidth-hungry computers
  • Bypassing the traditional wired network in favour of broadband wireless technology
  • Offering high quality, cost effective and innovative broadband communication services
  • Wireless broadband as competitive advantage over traditional carriers
  • 12:40 Networking Lunch

    14:00 NETWORKS

    Mariusz Gerlach

    Mariusz Gerlach, General Manager, Fibre Networks, Utfors

  • Building a national backbone
  • Opening the markets up for future competition
  • The increasing competition amongst network operators
  • Future backbone developments
  • 14:40 Providing Infrastructure Facilities for Telecoms, Data and Internet Companies

    Rupert Wolgram

    Rupert Wolgram, Director of Sales and Marketing, Switch and Data Facility

  • The core concepts of colocation and carrier housing
  • Why demand warrants multiple infrastructure facilities: the broadband boom of ISPs
  • Carrier Independence: alternatives to managing customer connectivity and bandwidth
  • Market conditions have resulted in an explosion of co-location facilities, but how does this aid the market with its craving for information?
  • 15:20 Afternoon Tea

    15:40 STRATEGIES FOR BANDWIDTH ON COMMAND

    Richard Elliott

    Richard Elliott, Managing Director, Band-X

  • The evolution of the wholesale exchange for capacity
  • Availability and valuation of network assets
  • How short can my contract be?
  • How to buy in a falling market?
  • 16:20 FUTURE CAPACITY

    Julián Seseña

    Julián Seseña, Director, European Technical Regulatory Affairs, TELEDESIC

  • Creating awareness for more increased broadband capacity
  • Coping with excess capacity
  • Establishing what capacities are available and researching their cost benefits
  • Future developments and forward planning
  • 17:00 Chairman's Closing Remarks and Close of Conference

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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