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The 1998 Online Games and Interactive Sports Summit is your unique opportunity to gain practical, direct experience from those who are already successful in the rapidly growing online entertainment sector, answering all your questions, addressing all the issues, and helping you to generate more revenue. CONSIDER..

Do YOU know how to develop a virtual community based around YOUR Interactive games or sports web site?
Based on their extensive experience, presentations from Joss Ellis from Virgin Interactive Entertainment, Ralph Averbuch of Yahoo! and Sven Eriksen and John Pitcher from Thrustworld will tell you how

Do YOU know how to attract players and keep them?
Find out from Jon Grande, Microsoft’s Internet Gaming Zone and Geraint Bungay, ICL GamesZone - and from Richard Bartle, MUSE, the ways you will get rid of your players and make sure that they don’t come back

Do YOU know what online content is successful and who will pay for it?
Neil Harris of Simutronics, Clem Chambers from On-Line, and Alan Lenton, Interactive Broadcasting will tell you, and presentations from Canal + Multimedia, Inner Workings and Smoking Gun will give you the developers perspective

Are YOU up-to-date with the latest online technology?
You will be after you have benefited from the experience of Robert Huntley from DWANGO; learned how to successfully incorporate Java from Jon Bains of Lateral; and have heard from Colin Duffy from Wireplay BT, about his experience of global networks and multi-player games

Are YOU exploiting ALL commercial opportunities online?
Benefit from case studies from Jane Duggan from EMAP Online and Richard Davies, England Monarchs, and from Dave Birch of Hyperion, find out how to collect the cash

Do YOU know how to successfully attract sponsorship and advertising for YOUR interactive site?
Presentations from Paul Wright at BskyB, along with DoubleClick, TSMSi, Real Media UK and New Media Marketing and Sales will tell you how you can increase the revenue that your site generates

There really is no better time or cost-effective method of ensuring that you and your colleagues are fully informed about all the most recent developments in this constantly changing environment. This is your unique opportunity to network with those who are shaping the future of this lucrative industry.

Conference programme

8:30 Registration and Coffee

9:00 Chairman's Opening Remarks

Jolyon Barker

Jolyon Barker, Director, Arthur Andersen

9:10 OPENING ADDRESS

Neil Harris

Neil Harris, Executive Vice-President, Simutronics

  • What makes a game successful?
  • Ensuring maximum exposure to an online audience
  • Marketing online content
  • Technical opportunities and restrictions
  • Future developments in content, technology and consumers
  • 9:40 THREE YEARS AND TWO MILLION USERS LATER, WHAT HAVE WE LEARNED?

    Jon Grande

    Jon Grande, Executive Producer, Microsoft’s Internet Gaming Zone

  • The challenge of building a mass market audience
  • Once you’ve got them, how do you keep them?
  • The value co-option on the Internet
  • Where can the Internet provide sustainable value in gaming?
  • 10:20 STRATEGIES FOR DEVELOPING A SPORTING WEB

    Richard Davies

    Richard Davies, PR Director, England Monarchs

  • The need for a Monarchs web site
  • Identifying the audience
  • Customising your Internet site to meet your market’s needs
  • Branding the Monarch’s web presence
  • Marketing the Monarch’s Internet site
  • 11:00 Morning Coffee

    11:20 KEYNOTE ADDRESS

    Colin Duffy

    Colin Duffy, Head of Games, Wireplay, BT

  • The potential of global networks
  • The development and commercial implications of creating products for global networks
  • An overview of BT’s Wireplay service
  • Wireplay’s experience of low-latency gaming in the UK
  • Potential for expansion world-wide
  • 12:00 FORMING A GATEWAY TO MULTI-PLAYER GAMES

    Svein Eriksen and John Pitcher

    Svein Eriksen and John Pitcher, Commercial Director, Thrust World

  • Creating a worldwide online community
  • Using online games to create a virtual community
  • Increasing traffic through partnerships
  • Opportunities for revenue growth
  • Building brand loyalty in a virtual community
  • The future of online gaming leagues
  • 12:40 Lunch

    14:00 MARKETING AN ONLINE GAMES SERVICE

    Geraint Bungay

    Geraint Bungay, Head of PR, ICL GamesZone

  • ICL GamesZone an overview
  • Branding your on-line games site
  • On- and off- line marketing and PR strategies
  • Revenue generation strategies - subscriptions/pay per play/advertising
  • Attracting sponsors and advertising
  • Current and future aims of GamesZone
  • 14:40 DESIGN CONSIDERATIONS IN PERSISTENT AND MASSIVELY MULTI-PLAYER GAMES

    Alan Lenton

    Alan Lenton, Creative and Technical Director, Interactive Broadcasting

  • Reliability, maintenance, back-up and operations
  • Scaling and player communities
  • Persistence - who keeps what
  • Building player communities
  • Future proofing - design and re-design
  • Age and cultural differences in an Internet driven world
  • 15:20 Afternoon Tea

    15:40 CONTENT OF ONLINE GAMES

    Clement Chambers

    Clement Chambers, Senior Vice President, Sales and Marketing, On-Line

  • Defining your priorities within online publication and distribution
  • Relevance of existing technology base, including off-line products
  • Design and programming issues
  • Human resource issues
  • Deciding on the size and quality of your on-line products
  • 16:20 PROTECTING YOUR RIGHTS ON THE INTERNET

    John Enser

    John Enser, Solicitor, Olswang

  • Domain name protection and trade mark infringement
  • Web site content - purchasing rights and preventing copyright infringement
  • Contracts with web site designers and web hosts
  • Who owns the intellectual property rights for your site?
  • Critical issues when formulating a web site design contract
  • Your web site visitors - Potential problems with online chat forums and discussions
  • 17:00 Chairman’s Closing Remark’s and Close of Day One

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    William Reeve

    William Reeve, Research Director, Fletcher Research

    9:10 KEYNOTE ADDRESS

    Robert E Huntley

    Robert E Huntley, Founder and CEO, DWANGO

  • Current developments in Internet and Intranet technologies
  • Performance and latency issues
  • DWANGO - an overview
  • Lobby-style, multi-player, low-latency gaming
  • Future development of the DWANGO service
  • 9:40 FORMING A GATEWAY TO MULTI-PLAYER GAMES

    Joss Ellis

    Joss Ellis, Vice President, Development, Virgin Interactive Entertainment

  • Using online games to create a virtual community
  • Reaping the benefits of a online games
  • Increasing traffic through partnerships
  • Opportunities for revenue growth
  • Building brand loyalty in a virtual community
  • The future of online gaming leagues
  • 10:20 PRACTICALITIES AND REALITIES OF ON-LINE IN REAL-TIME SPORT GAMES

    Mark Greenshields

    Mark Greenshields, Director of Development, Canal + Multimedia

  • Problems associated with implementing real-time action through the Internet
  • Integration
  • How to take the sports genre forward with fully international competitions
  • 11:00 Morning Coffee

    11:20 PAYING FOR PLAYING

    David Birch

    David Birch, Director, Consult Hyperion

  • New payment platforms
  • Potential strategies for exploiting new value technologies
  • Early experiences with micro-payments and electronic cash
  • 12:00 ESTABLISHING PARTNERSHIPS

    Helena Kania

    Helena Kania, Head of Creative Development, Cable and Wireless

  • Developing partnerships for online gaming
  • Establishing partnerships between game developers, publishers, service providers and network operators
  • Developing a user-friendly and speedy interface
  • Co-operating with your partners to present a ‘united front’ to your customers
  • Benefits of developing partnerships
  • 12:40 Lunch

    13:40 ONLINE GAMES - A DEVELOPERS PERSPECTIVE

    Chris Wright

    Chris Wright, Online Development Manager, Inner Workings

  • Inner Workings, background
  • Online Development, a technology overview
  • Plane Crazy, a multi-player online racing game
  • Jolly Postman, online interaction for kids
  • Potential for the future of online development
  • 14:20 WHERE DO YOU WANT TO GO TODAY? TOMORROW?

    Fergus McNeill

    Fergus McNeill, Creative Director, Smoking Gun Productions

  • You are here. Try to accept it
  • The expectation vs reality gap
  • Adjusting Reality to fit - ‘It’s not my fault - it’s the Internet!’
  • Integrating production values with common sense
  • Foundations, building blocks, and steps in the right direction
  • And so to (mass) market
  • 15:00 HOW TO GET RID OF PLAYERS (AND MAKE SURE THEY DON’T COME BACK)

    Dr Richard Bartle

    Dr Richard Bartle, Managing Director, MUSE

  • Critical mass - that’s all players are, a critical mass
  • Charging mechanisms that really frighten
  • Letting your players design your game
  • Client software: making your game hackable
  • Formenting discontent the easy way - automatically!
  • Game management as an unnecessary expense
  • 15:40 Afternoon Tea

    16:00 FROM BOXES TO BOX-OFFICE

    Steve Cooke

    Steve Cooke, Director, Ogalala

  • Attracting ‘guests’
  • Converting guests to subscribers
  • Retaining subscribers
  • Controlling players
  • 16:30 DEVELOPMENTS IN GAMES AND SPORTS SITES AD/SPONSORSHIP OPPORTUNITIES

    Tim Brown

    Tim Brown, Managing Director, Real Media UK

  • Overview: Recognition and identification of possibilities
  • Case study: Visa/Triple Crown
  • The ‘Sales House Service’
  • Maximising on the peaks in sports advertising
  • Flexibility, yet accountability, of the media buy
  • 17:00 Chairman's Closing Remarks and Close of Day Two

    8:30 Registration and Coffee

    9:00 Chairman's Opening Remarks

    Nick Rosen

    Nick Rosen, Director, Intervid

    9:10 DEVELOPING ONLINE COMMUNITIES AROUND THEMES

    Ralph Averbuch

    Ralph Averbuch, UK and Ireland Producer, Yahoo!

  • Developing and sustaining online communities
  • Building around themes, including football, sport and games
  • 9:40 DEVELOPING ONLINE SPORTS SPONSORSHIP

    Paul Wright

    Paul Wright, Commercial Manager, BSkyB

  • Sponsorship on Sky - a historical perspective
  • The Sky Web site
  • Integrated approaches to Sport Sponsorship
  • Case studies
  • The future
  • 10:20 DEVELOPING A COMMERCIAL SPORTING WEB SITE

    Jane Duggan

    Jane Duggan, Commercial Director, EMAP Online

  • The concept behind Scrum.com
  • Financing issues
  • Revenue generation strategies
  • Attracting sponsors
  • On- and off-line marketing strategies
  • Current and future aims of Scrum.com
  • 11:00 Morning Coffee

    11:20 SPORTS CONTENT - RIGHTS OWNERSHIP

    Dan Harrington, Head of New Media Group

    Dan Harrington, Head of New Media Group, Nic Couchman, Partner, Townleys

  • Interactive sports rights - what are they and who owns them?
  • Trademarks, copyright, personality rights and unfair competition
  • Global clearance issues
  • Online rights piracy
  • Sponsorship and virtual advertising
  • 12:00 IS THE WEB A GATEWAY TO GAMES, OR A GAMES ENVIRONMENT IN ITS OWN RIGHT?

    Shawnee Sequeira

    Shawnee Sequeira, Producer, Online Magic

  • Web-based technologies delivering gaming power to developers and players
  • Products being developed using these technologies
  • Success of web-based gaming technologies
  • Viability of such titles currently on the web
  • 12:40 Lunch

    13:40 JAVA FOR GAMES DEVELOPMENT

    Jon Bains

    Jon Bains, Chairman, Lateral

  • What is Java?
  • The implications of Java for Internet and Intranet development
  • Java vs. Shockwave
  • How best to deploy Java technology
  • Applications of Java in games development
  • Costs and benefits of investing in Java
  • 14:20 MAKING ADVERTISING WORK ON THE WEB

    Kate Burns

    Kate Burns, Account Manager, DoubleClick

  • Benefiting from Internet advertising networks
  • Targeting best prospects based on profiling criteria
  • Using DART targeting technology
  • Offering comprehensive ‘real time’ campaign reporting
  • 15:00 THE GROWTH OF THE ONLINE ADVERTISING MARKET

    Paul Simon

    Paul Simon, Managing Director, TSMSi

  • Development of the online advertising market since the entry of professional sales houses
  • Aiding the planning and buying process for marketers
  • How sales houses offer better representation for web sites
  • Benefits of ad. tracking and fulfilment software offered by sales houses
  • Potential for future development in the online advertising market
  • 15:40 Afternoon Tea

    16:00 THE VALUE TO ADVERTISERS OF AUDIENCE QUALITY OVER 'EYEBALLS'

    Richard Holman

    Richard Holman, Managing Director, New Media Marketing and Sales

  • Offering a range of advertising opportunities
  • Segmenting your audience
  • Using the DART network
  • Benefits of using a sales house over an in-house team
  • 16:30 MEDIA SECURITY

    Nicholas Mellor

    Nicholas Mellor, Director, Datamark

  • Managing digital content
  • Authenticating it
  • Managing the rights associated with it
  • Protecting it against unauthorised use
  • 17:00 Chairman’s Closing Remark’s and Close of Conference

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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