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The online games industry is growing and evolving very quickly. The conference will look at how the industry is developing and how it can be commercially exploited.

Online Games 99 will cover the most important issues for those wishing to succeed online:

  • Current and future developments
  • New technologies
  • Strategies for attracting online sponsorship and advertising
  • Attracting customers
  • Online merchandising and branding
  • Innovative revenue generating strategies

As you will see from the brochure, key speakers at Online Games 99 include representatives from all sectors of the industry including game development, publishing, distribution, internet service provision, telcom operations and interactive television.

Online Games 99 offers you the opportunity to network with key industry experts. Attend to discover the potential and realities of investment in Online Games and to match your company’s resources to the needs of the industry.

Don’t miss the interactive half day workshops. The first on Successful Business Modelling Strategies for Online Games by Interregnum and the second on the Key Legal Issues which need to be taken into consideration in the Development and Marketing of Online Games by Harringtons.

Conference programme

8:30 Registration and Coffee

9:00 Chairman's Opening Remarks

Clement Chambers

Clement Chambers, Senior Vice President, Sales and Marketing, On-Line

9:10 OPENING ADDRESS

Raph Koster

Raph Koster, Lead Designer, Ultima Online, Origin Systems

  • What makes a game successful?
  • Ensuring maximum retention of playerbase
  • Marketing online content
  • Technical opportunities and restrictions
  • Future developments in content, technology and consumers
  • 9:40 KEYNOTE ADDRESS

    Colin Duffy

    Colin Duffy, General Manager, Mass Marketing and Internet Services, BT

  • The potential of global networks
  • The development and commercial implications of creating products for global networks
  • An overview of BT’s Wireplay service
  • Wireplay’s experience of low-latency gaming in the UK
  • Potential for expansion world-wide
  • 10:20 ROLE OF THE INTERNET SERVICE PROVIDER

    Paul Shalet

    Paul Shalet, European Sales and Marketing Director, x-stream

  • Successful integration of online games into x-stream’s format
  • Developing a community
  • Creative promotion using chat rooms, games clubs and rating systems
  • Developments in e-commerce
  • Sponsorship and virtual advertising
  • Easing consumer fears
  • 11:00 Morning Coffee

    11:20 PRINCIPLES FOR A SUCCESSFUL GAMES SITE

    Stephen Masters

    Stephen Masters, IT Editor, MSN UK

  • A case study from Microsoft’s Internet Gaming Zone
  • The challenge of building a mass market audience
  • Once you’ve got them how do you keep them
  • The value co-option on the Internet
  • Where can the Internet provide sustainable value in gaming
  • 12:00 REVENUE GENERATION

    Simon Davies

    Simon Davies, Principal, Interregnum

  • How to make big money
  • Contenders for growth in revenue
  • Triggering growth in the online gaming arena
  • Subscriptions and paying to play
  • Current impediments to making profit
  • 12:40 Lunch

    13:40 MARKETING FOR DIGITAL MEDIA

    Brian Fitzpatrick

    Brian Fitzpatrick, New Media Strategist, MediaCom TMB

  • Integrating online and offline media campaigns
  • The building blocks of a campaign
  • Accountability and fulfilment
  • Establishing an online presence
  • What’s next in promoting online games
  • 14:20 MASSIVELY MULTIPLAYER GAMES

    Brendan McNamara

    Brendan McNamara, Studio Manager, Sony Computer Entertainment Europe

  • How do you manage social interaction on a console
  • How do you make connection less hassle
  • Do you use a portal or connect directly to the game
  • Are console audiences interested in persistence
  • 15:00 Afternoon Tea

    15:20 THE IMPACT ON ONLINE GAMING OF THE LAUNCH OF DIGITAL CABLE TV

    Guy Gadney

    Guy Gadney, International and Interactive TV Producer, beeb.com

  • Key players in the UK and their operating systems
  • The reversioning process for the set-top boxes
  • The reversioning process for the television
  • Potential business revenues
  • 16:00 PAYING FOR PLAYING

    Dave Birch

    Dave Birch, Director, Consult Hyperion

  • Pricing options for online games and their relationships to payments
  • New payment platforms: what are EMV, SET, SSL and so on
  • Potential strategies for exploiting these technologies
  • Early experiences with micro-payments and nanobilling and electronic cash
  • 16:30 PANEL DISCUSSION

    17:00 Chairman’s Closing Remarks and Close of Day One

    17:10 Informal networking drinks reception for all delegates and speakers

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    Tony Cooper

    Tony Cooper, Senior Manager - Business Consulting Division, Arthur Andersen

    9:10 TARGETING THE MAINSTREAM

    Christophe Comparin

    Christophe Comparin, Research and Development New Technology Director, Infogrames

  • Basis for broadening the appeal of online games
  • Breaking out of its niche area
  • From movies to online games
  • Console a new online model
  • How do you keep your customers interested and playing
  • Merging technologies (mobile phone, smart memory card, WEB)
  • 9:40 INTERACTIVE TV AND GAMES

    Kevin Lingley

    Kevin Lingley, Games Channel Manager, NTL

  • Several million customers
  • Captive audience
  • Direct presence in the home for developers and publishers
  • Big Revenue Opportunities (Money!!)
  • 10:20 FROM BOXES TO BOX OFFICES

    Steve Cooke

    Steve Cooke, Creative Director, HotGen Studios

  • How games design began and where it is now
  • New design issues 1: resolving conflicts between content and business model
  • New design issues 2: time, shared space, entropy and architecture
  • New design issues 3: take-up and retention
  • New design issues 4: genres and markets
  • The future of online games design
  • 11:00 Morning Coffee

    11:20 JAMBA CASE STUDY - BEST ENTERTAINMENT WEB SITE (YELL AWARDS 99)

    Kirsty Marron

    Kirsty Marron, Executive Producer, JAMBA, Carlton Online Limited

  • Jamba: 1 year on.
  • Designing for non-geeks.
  • Gameplay not Roleplay
  • 'Say What You See' : Catchphrase hits the Web
  • 12:00 BRAND BUILDING BY LATERAL THINKING

    Russell Sheffield

    Russell Sheffield, Account Manager, Tableau

  • Take a break, play a game, sit back with a coffee – Douwe Egberts & Jamba
  • Fun with Birthdays – Play the game, visit the store
  • Travel with Tom & Jerry – Stena Line
  • Revenue generation from an online game
  • 12:40 Lunch

    13:40 CREATING AND MAINTAINING A SUCCESSFUL ONLINE COMMUNITY

    Alan Lenton

    Alan Lenton, Creative and Technical Director, Interactive Broadcasting

  • Identify and attract your core audience
  • You can’t run a multiplayer game without repeat usage
  • Rules, management tools and interplayer conflicts
  • A charging model
  • Age and cultural differences in an Internet driven world
  • Converting guests to subscribers
  • 14:20 GIVING GAMERS WHAT THEY REALLY WANT

    Neil Marchant

    Neil Marchant, UK Managing Director, Uproar

  • Reliability, maintenance, back-up and operations
  • Scaling - handling different numbers of players
  • Communities - what the experience offers
  • Future proofing - design and redesign
  • Summary - the future of multi-player games
  • 15:00 Afternoon Tea

    15:20 THE BEST IS YET TO COME

    Richard Bartle

    Richard Bartle, Managing Director, MUSE

  • What online games give you but offline games don’t
  • What offline games give you that online games don’t
  • Games that aren’t games
  • Swimming in the mainstream (without drowning)
  • It’s all about people
  • 16:00 BRAND LED GAMES

    Jon Bains

    Jon Bains, Chairman, Lateral

  • Bringing a deeper experience than a website
  • Brands sponsoring games
  • How to get a competitive edge
  • Case study on Levis
  • A quick survey of the better online games
  • 16:30 PANEL DISCUSSION

    17:00 Chairman's Closing Remarks and Close of Conference

    +

    Workshops

    Key Legal Issues In The Development And Marketing Of Online Games
    Workshop

    Key Legal Issues In The Development And Marketing Of Online Games

    The Hatton, at etc. venues
    5th November 1999
    London, United Kingdom

    Key Legal Issues In The Development And Marketing Of Online Games
    Workshop

    Key Legal Issues In The Development And Marketing Of Online Games

    The Hatton, at etc. venues
    5th November 1999
    London, United Kingdom

    Successful Business Modelling Strategies For Online Games
    Workshop

    Successful Business Modelling Strategies For Online Games

    The Hatton, at etc. venues
    5th November 1999
    London, United Kingdom

    Successful Business Modelling Strategies For Online Games
    Workshop

    Successful Business Modelling Strategies For Online Games

    The Hatton, at etc. venues
    5th November 1999
    London, United Kingdom

    The Hatton, at etc. venues

    51/53 Hatton Garden
    London EC1N 8HN
    United Kingdom

    The Hatton, at etc. venues

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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