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SMi's 2011 conference in Social Media within the Military and Defence Sector aims to provide an in-depth knowledge of how the military from the US and Europe use social media tools.

There are many ways in which Social Media has been used by the military across the world, and this conference will address the key security issues the military have to face when dealing with social media platforms. In such a hostile environment it is pivotel that all military personnel do not provide sensitive information whilst using Web 2.0 applications. This has led to significant pressure by governments to improve the training military personnel receive on Social Media tools.

The Pentagon sees the advances in Social Media as the new battlefield, and something that needs to be looked at to track the information being provided about military operations on the web.

http://www.telegraph.co.uk/technology/social-media/8651284/Pentagon-looks-to-social-media-as-new-battlefield.html

With huge cuts to military budgets, social media has been welcomed, as it is a great cost saving tool. Many armed forces use social media as a tool to drive recruitment, especially in the UK marketplace. This conference will address how the different forces use social media to benefit their recruitment push and provide results and case studies to show and analyse their results.

As well as the military, the defence industry has embraced social media platforms which are used for Corporate Communications, Branding, PR, Marketing and Product Launches. Through detailed and knowledgeable presentations from the senior communications personnel, delegates will be able to leave the conference with a greater understanding of how best to use social media and implement these ideas into their own communication strategies.

Do not miss this opportunity to attend the first military social media event to hit the UK. With a great opportunity to network with key decision makers within the military and defence industry who implemented their social media strategies.

 

Meet senior military representatives who implement the social media strategies

Discuss the key security issues linked with social media in the defence industry

Analyse the impact social media platforms have had

Assess the benefits of each media platform

Learn from case study example of the best way to fit socila media in your organisation

Network with senior policy makers

Military, State and local government Managers, Directors, Analysts, Leaders, Officers, Specialists, Advisors and Consultants in:

  • Public Affairs
  • Social Media
  • Web 2.0
  • Public Relations
  • Internal and External Communications
  • Marketing
  • Digital and Media
  • Community Relations
  • Training and Development
  • Corporate Communications
  • Program Management

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Lieutenant Colonel Andrew Morton

Lieutenant Colonel Andrew Morton, Chief of Digital and Social Media, US Army Reserve

9:10 KEYNOTE: How the Ministry of Defence uses Social Media to communicate

Pippa Norris

Pippa Norris, Head of Digital Engagement, Ministry of Defence, UK

  • Embedding new practices and making it all work
  • Operational and personal security challenges
  • What we've learnt so far
  • 9:50 Attracting the Best: the role of social media within the Army recruitment

  • Army recruit marketing and communication strategy
  • Role of social media in attracting talent from the digital generation
  • How social media supports a sustainable recruiting operation
  • Future developments
  • Colin Cook

    Colin Cook, Marketing Department, British Army

    10:30 Morning Coffee

    11:00 'Be Part of the Story' How the Royal Air Force has opened the window on the Light Blue Family

  • Comms Strategy - Overview of the full RAF media campaign and how social media was incorporated and amplified it.
  • The RAF Recruitment Marketing approach to social media and results to date.
  • Future use of social media and its role in RAF Recruitment.
  • Adam Proctor

    Adam Proctor, SO2 Digital Media Manager, RAF

    Gill Worby

    Gill Worby, Senior Digital Manager, Central Office of Information (COI)

    Paul Taylor

    Paul Taylor, Head of Digital Media, Central Office of Information (COI)

    11:40 INTERACTIVE PANEL DISCUSSION

    Pippa Norris

    Pippa Norris, Head of Digital Engagement, Ministry of Defence, UK

    Colin Cook

    Colin Cook, Marketing Department, British Army

    Adam Proctor

    Adam Proctor, SO2 Digital Media Manager, RAF

    12:40 Networking Lunch

    13:40 From the US Defence Department to the Private Sector: The future is now.

  • Why was social media embraced at the US Department of Defence?
  • How is it being utilized now?
  • Is social media needed in the private defence sector?
  • How is BAE Systems using Social Media to engage with its myriad audiences?
  • Barney O'Kelly

    Barney O'Kelly, Head of Communication, Strategic and Digital, BAE SYSTEMS HQ

    Price Floyd

    Price Floyd, Head of Digital , BAE SYSTEMS

    14:20 Freedom within a website governance framework: Defining the rules for social media engagement

    Simon Lande

    Simon Lande, CEO, Magus

  • Do's and Don'ts - defining appropriate online behaviour.
  • Establishing approvals procedures
  • Risks and Legal issues
  • Monitoring and Measuring
  • 15:00 Afternoon Tea

    15:30 Online Video & Beyond: The Power of the YouTube Platform

    Roy Daiany

    Roy Daiany, YouTube Specialist for the US Public Sector, Google

  • The YouTube audience: prospective recruits, influencers and policy decision-makers
  • Innovation on YouTube: firms leading the conversation
  • Ways the US Military uses YouTube to engage and recruit
  • Engagement Metrics: Measuring success with social media
  • 16:10 Dutch MOD Social Media cases

    AJM Veelenturf

    AJM Veelenturf, Head of Communication Policy and Management Operations, Ministry of Defence, The Netherlands

  • From Tweet to questions in Parliament.
  • Manage Social Media: an illusion?
  • 16:50 Chairman’s Closing Remarks and Close of Day One

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Lieutenant Colonel Andrew Morton

    Lieutenant Colonel Andrew Morton, Chief of Digital and Social Media, US Army Reserve

    9:10 KEYNOTE: How the US Army use Social Media tools

    Major Juanita Chang

    Major Juanita Chang, Director of Online and Social Media, US Army

  • Learning how you, like the US Army, can balance security with transparency.
  • How the US Army finds the content to populate social media sites.
  • Learn how many people and how much budget it takes to operate all the US Army's official social media sites
  • 9:50 How EUCOM implemented social media with no allocated budget

    Captain Ed Buclatin

    Captain Ed Buclatin, Director of Public Affairs, EUCOM

    10:30 Morning Coffee

    11:00 INTERACTIVE PANEL DISCUSSION

    Major Juanita Chang

    Major Juanita Chang, Director of Online and Social Media, US Army

    Lieutenant Colonel Andrew Morton

    Lieutenant Colonel Andrew Morton, Chief of Digital and Social Media, US Army Reserve

    Captain Ed Buclatin

    Captain Ed Buclatin, Director of Public Affairs, EUCOM

    Price Floyd

    Price Floyd, Head of Digital , BAE SYSTEMS

    12:00 Networking Lunch

    13:00 NATO's Social Media Communications Strategy

    Steven Mehringer

    Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters

    13:40 Jihadist use of social media and internet sites

    Justin Crump

    Justin Crump, CEO, Sibylline Limited

  • How Al-Qaeda use Web 2.0 sites to generate mercenaries.
  • Create strong terrorist cults
  • Gaining intelligence on NATO armed forces
  • 14:20 Afternoon Tea

    14:50 Creating Resilient on-line communities

    Lieutenant Colonel Andrew Morton

    Lieutenant Colonel Andrew Morton, Chief of Digital and Social Media, US Army Reserve

  • How to provide "awareness" by creating a vehicle for participation and user-generated content.
  • How to promote "activity" and respond in a timely manner by using subject matter experts within your organisation and community of users
  • How to promote "advocacy" by getting stakeholders to adopt and republish your content on "user ground" (their sites).
  • 15:30 Power of feedback, power of response

    Radim Petratur

    Radim Petratur, Social Media Communication, Ministry of Defence, Czech Republic

  • The importance of feedback for the organisation
  • What's important for your audience?
  • Importance to show that we care what you think.
  • 16:10 Chairman’s Closing Remarks and Close of Day Two

    +

    Workshops

    Intelligence and Social Media: Lessons from 2011
    Workshop

    Intelligence and Social Media: Lessons from 2011

    Copthorne Tara Hotel
    19th October 2011
    London, United Kingdom

    Learning to Live in a 24/7 New Media Environment: From Strategy to Tactics
    Workshop

    Learning to Live in a 24/7 New Media Environment: From Strategy to Tactics

    Copthorne Tara Hotel
    19th October 2011
    London, United Kingdom

    Copthorne Tara Hotel

    Scarsdale Place
    Kensington
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.

     

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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