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1998 promises to bring great change to the European television industry. The opportunities arising for the effective marketing of EPGs, set top decoders and digital conditional access systems will be enormous as the official launch of digital television draws close. However there are many fundamental regulatory and commercial implications that may restrict the potential of these new and innovative services.

Is YOUR company aware of the latest regulations for STB’s, Conditional Access and EPGs?

Is YOUR company prepared for the future assembly and packaging of television schedule and programme details?

Can YOU provide and market an effective system for the consumer within the existing regulatory framework?

Are YOU aware of the commercial implications the regulation of STB’s, Conditional Access and EPG’s will have for the industry?

If the answer is NO to any of the above questions, it is VITAL that you attend this 2nd annual conference to gain the latest most up to date information from the experts. Attendance will ensure that your company is equipped with all the vital facts which will enable your company to sustain and improve it’s competitive advantage over the rest of the television industry.

Conference programme

8:30 Registration and Coffee

9:00 Chairman’s Opening Remarks

Paul Rasmussen

Paul Rasmussen, Editor, Set Top Bulletin

9:10 KEYNOTE ADDRESS

Michael Rhodes

Michael Rhodes, Head of Regulatory Affairs, BSkyB

  • The rise of digital television and the opportunities for pay TV
  • Conditional access for securing payments, protecting copyright and controlling customers
  • The regulatory response: competition policy, TV standards directive, legal protection for encrypted services
  • Convergence of industries, technologies and delivery systems
  • The effect of piracy
  • Commercial dilemmas for service providers
  • 9:40 REGULATORY ISSUES

    Gregory Bensberg

    Gregory Bensberg, Head of Engineering Policy, ITC

  • The ITC consultation paper on interoperability and open access
  • Summary of responses to consultation
  • ITC proposals for adoption of common standards
  • Is an open standard navigator possible?
  • What future is there for a common API?
  • 10:20 SET TOP BOXES

    Andrew Wallace

    Andrew Wallace, Marketing Director, Pace

  • Regulating conditional access and EPG’s
  • Reasonable pricing of conditional access services
  • Future proof set top boxes
  • EPG’s from the consumer perspective
  • Ensuring fair competition between broadcasters in EPG deployment
  • Ensuring consumer choice in a digital world
  • 11:00 Morning Coffee

    11:20 REGULATORY ISSUES

    Michelle Childs

    Michelle Childs, Broadcasting and Convergence Policy Advisor, Oftel

  • Dealing with anti-competitive behaviour
  • Independent subscriber management, authorisation and independent smart cards
  • Technical constraints as a reference for creativity
  • Pricing of conditional access services to free-to-air broadcasters
  • Treatment of subsidy for set-top boxes
  • Regulations for electronic Programme guides
  • 12:00 EPG DEPLOYMENT IN CABLE NETWORKS

    Bill Welsh

    Bill Welsh, Manager, Digital Interactive TV, Telewest Communications

  • Understanding the technical requirements for EPG deployment
  • What benefits does the EPG have for the Cable networks
  • What effects do regulations on conditional access and EPGs have on cable networks
  • What are the commercial challenges for the cable networks in EPG deployment
  • Assessing the potential risks for the industry
  • The future for EPG deployment in cable networks
  • 12:40 Lunch

    14:00 CONSIDERING THE CONSUMER

    Mark Purdy

    Mark Purdy, Principal Policy Researcher, Consumer Association

  • Accessing services, choice of services, hardware adaptability, interoperability of EPG’s
  • Potential threats to the consumer interest
  • Network bottlenecks and risk of anti-competitive behaviour; risk of obsolete hardware: impact of analogue switch off on access to free-to-air services
  • Issues surrounding the subsidy of digital equipment
  • Potential benefits for consumers, transparency in the recovery of subsidies, access terms for third party broadcasters and service providers
  • Solutions: Impact of the new competition act, principles of fair and non-discriminatory subsidy recovery, Information for consumers on digital services, effective consumer representation
  • 14:40 EUROPEAN EPG’s

    Stephen Lowe

    Stephen Lowe, Product Development Director, Eurobell

  • Should broadcasters and producers welcome or dread EPG deployment
  • How will these systems perform in the European broadcasting realm
  • Judging the European customer needs
  • Lessons to be learnt from America
  • Dealing with regulations
  • The future for European EPGs
  • 15:20 Afternoon Tea

    15:40 BROADBAND AND INTERACTIVE SERVICES

    Gideon Senensieb

    Gideon Senensieb, Deputy Chief Executive, Video Networks

  • What broadband services are of interest to consumers?
  • How could they develop?
  • Creating a commercially attractive network for broadband services
  • A sustainable approach to navigation and authoring
  • The regulatory framework
  • 16:20 THE IMPLICATIONS OF RECENT REGULATIONS FOR DIGITAL TELEVISION

    Daniel Sandelson

    Daniel Sandelson, Partner, Media, Computer and Communications Group, Clifford Chance

  • Regulation of conditional access elsewhere in Europe and implementation of advanced television standards directive
  • The EPG codes - problems and practical implications
  • General competition law challenges and remedies outside the specific regulations
  • Access Control regulation regulatory discrepancies
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    8:30 Re-registration and Coffee

    9:00 Chairman’s Opening Remarks

    Meredith Amdur

    Meredith Amdur, Editorial Director, Baskerville Communications Corporation

    9:10 OPENING ADDRESS

    Richard Womersley

    Richard Womersley, Principal - Convergent Technology Solutions, The Smith Group

  • Competing delivery systems
  • Strategies for migration
  • Meeting consumer expectations - is digital really superior?
  • The transition from analogue to digital EPGs - some technical considerations
  • Who pays and how much? The cost of digital
  • 9:40 KEYNOTE ADDRESS

    Tim Dye

    Tim Dye, Technical Controller, Anglia Television

  • How will it affect the running of Anglia Television?
  • Consumer reaction to Digitalisation
  • Effect on programme production
  • Meeting the licence requirements
  • Possible public relations issues
  • Impact on existing analogue main revenue channel
  • 10:20 MARKETING AND STRATEGIES WITH INTERNET TV GUIDES

    Ashley Highfield

    Ashley Highfield, Vice President and General Manager, Flextech Interactive

  • Understanding the practicalities of delivering content to multiple EPG service providers
  • Successfully combining TV listings, PPV and general entertainment services
  • How an effective listings strategy can help broadcasters maximise marketing opportunities
  • Developing effective strategies for data delivery
  • Determining how the new regulatory environment helps or hinders the deployment of EPGs
  • Defining the extent to which broadcasters will need to both integrate and support interactive services into their marketing strategies in order to increase consumer interest and stay competitive
  • 11:00 Morning Coffee

    11:20 INTERACTIVE SERVICES IN THE DIGITAL AGE

    Jonathan Thompson

    Jonathan Thompson, Interactive Services Manager, NTL

  • Programme listings in the digital world - what will the viewer want?
  • The change from traditional text services to digital interactive information services
  • Technical constraints as a reference for creativity
  • The effect that DTV will make on NTL
  • 12:00 The Assembly and Packaging of Television Schedules and Programme Details by the EPG Provider

    Helena Kania

    Helena Kania, Head of Creative Development, Cable and Wireless Communications

  • The future for the assembly and packaging of television schedule and Programme details by the EPG providers
  • Consumer reaction to Programme guide design and features
  • Commercial models for Programme listings services
  • Maintaining an impartial presentation of the available channels
  • Considering the customer - producing a customer friendly package
  • 12:40 Lunch

    13:40 COMPETITIVE ISSUES

    Jon Watts

    Jon Watts, Associate, Spectrum Strategy

  • Technical Considerations
  • Regulatory Issues in the UK
  • Understanding the Market Potential
  • Strategic Issues
  • 14:20 CONDITIONAL ACCESS ISSUES

    Dr Christian Koboldt

    Dr Christian Koboldt, Senior Consultant, London Economics

  • Principles of pricing of CA and AC services
  • Costs of CA systems and their allocation
  • Pricing models
  • Price discrimination between broadcasters and interactive service providers
  • The problem of subsidy recovery
  • 15:00 Using the Internet to add value to digital TV

    David Harris-Evans

    David Harris-Evans, Managing Director, Spyglass Europe

  • Beyond browsing and email, making TV truly interactive
  • Internet based EPGs
  • Revenue generating Internet content
  • Standards driven tools, content, suppliers and partners
  • Adding value to proprietary systems
  • Using Internet technology to strengthen brand awareness and build customer relationships
  • 15:40 Afternoon Tea

    16:00 CONSUMER REACTION TO THE INTERACTIVE SERVICES THAT DIGITAL TELEVISION WILL PROVIDE

    Jeremy Swinfen Green

    Jeremy Swinfen Green, Group Digital Media Director, Carat International

  • Services and programmes to be provided to the consumer
  • Practicalities to be considered when marketing the product
  • Maximising marketing opportunities through effective data delivery
  • 16:30 Implementation of the advanced TV Standards Directive in Europe

    Paul Foley

    Paul Foley, Associate, Allen and Overy

  • Harmonisation aspects
  • Standards - horizontal - proprietary and non-proprietary
  • Technical Licencing
  • Offering of technical services on fair, reasonable, and non-discriminatory terms
  • 17:00 Chairman’s Closing Remarks and Close of Conference

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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