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SMi’s Social Media within the Military and the Defence Sector conference is back for the 3rd year running bringing all the latest initiatives within the uses of social media in the military. This conference will showcase the latest technology in social media, also informing attendees of new platforms and how to use them to an advantage from a military and defence perspective.

The Social Media within the Military and Defence Sector 2013 conference will also explore social media use as a form of internal communication as well as the operational struggles faced, recent data monitoring developments and the dangers posed, along with many more relevant topics that are dominating the military and defence sectors.

• Learn how to harness the global power of social media, the new weapon in the online battlefield
• Meet experts from around the world who shape and influence the social media landscape
• Hear about the latest social media platforms shaping the future and how to use them
• Understand the latest on data protection, data mining and how to stay safe
• Analyse the most effective way of using social media platforms in a military environment
 

   

Job titles:

Head of Online Engagement; ACC Director of Public Affairs G80Division Staff; Account Executive ICS Sales Manager; Account Supervisor; Information Security Specialist Sr; Account Supervisor- Interactive Interactive Account Executive; Army Lead – Cyber Security Major; Assistant Division Commander Management Supervisor; Chief Knowledge Officer (CKO) Manager; Chief of Public Affairs Internal Marketing Specialist; Chief Operating Officer Marketing Support Specialist; Chief, Command Information Marketing; Maritime Solutions; Chief, Media Relations; New Media Director in the IDF; Commander Outreach Coordinator; Communications Director Public Affairs Officer; Communications Specialist Public Affairs Specialist; Corporate Communications Directorate Research Analyst; Creative Director Secretary of the Air Force Public Affairs; Data Scientist Senior Community Manager; Deputy Chief of Public Affairs Senior Consultant; Deputy Public Affairs Officer Senior Editor; Direct Marketing Project Officer Social Media Account Executive; Director of Community Engagement Social Media Analyst; Director of Digital and Social Media Social Media Chief; Director Of Organizational Development Social Media Director; Director of Public Affairs Social media Research and Strategy; Director of Social Media Software Engineer Leader; Director, Communications Strategies; Special Projects Scientist; Director, Industry Solutions Sr. Program Analyst; Director; Military Affairs Division Supervisor; Director, Online and Social Media Division Supervisor; Interactive Director; Strategy & Planning; Internal Communications Technical Writer; Doctrine Developer and Analyst; Vice President of Marketing; Editor and Consultant Web News Director; Executive Account Web Strategist; Executive Vice President
 

Company names:

Astrium; Boeing UK; Bundeswehr Academy for Information and Communication; Capewell Components; Congressional Research Service;
Dstl; French Armed Forces; French Ministry of Defence; Global Security Finance; Google; Government of Singapore; IFS Defence; Juerg Willi & Partner AG; Kuwait National Guard; MINDEF; MINDEF Singapore; Ministry Of Defence; Ministry of Defence Czech Republic; Ministry of Defence, UK; NASA Ames Research Centre; NATO Headquarters; NATO School Oberammergau; Newtec C Y N V; Paradigm; Prime Ministers Press Office; RAF; RAF High Wycombe; Republic of Singapore Navy; River PR; Saab; SaBRE; Singapore Armed Forces; Soccent; Swedish Armed Forces; The Fact Foundry; The Service Personnel & Veterans Agency; US Air Force; US Army Reserve; US Central Command (CCCA)
Weber Shandwick
 

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Andrew Morton

Andrew Morton, Director of Social Engagement , SHRM

9:10 Keynote Address: Raising your game: integrating social media into “a way of life”

Pippa Norris

Pippa Norris, Head of Digital Engagement, Ministry of Defence, UK

  • The law of unintended consequences
  • Empowering personnel: advocates and ninjas
  • Communities engagement
  • Going up the Chain of Command
  • 9:50 How the U.S. Army uses social media tools

    Brittany Brown

    Brittany Brown, Social Media Manager, US Army

  • Learning how you, like the US Army, can balance security with transparency
  • How the US Army finds the content to populate social media sites
  • Learn how many people and how much budget it takes to operate all the US Army’s official social media sites
  • 10:30 Morning Coffee

    10:50 SMS campaigns- turning recruits into service members

    Andrew Morton

    Andrew Morton, Director of Social Engagement , SHRM

  • The Demographics of Text Messaging- How the recruits and those who influence them are in the SMS “sweet-spot”
  • How effective Text Messaging Programs can substantial increase your organization’s ability to turn leads into service members
  • How text messaging campaigns create User-Generated Content from Recruits that further promotes your program
  • How can an effective text messaging campaign ensure recruits are as prepared as they can be for the transition to military life
  • 11:30 Social and traditional media – maximising impact in a complementary mix

    Denis  Hanly

    Denis Hanly, Press Officer, Defence Forces Ireland

  • History of use of social media in Irish Defence Forces
  • Planning Principles
  • Social media integrated into communications mix and plan
  • Practical Examples
  • Lessons Learned and take away
  • 12:10 Networking Lunch

    13:30 Social media monitoring and public affairs – the German perspective

    Joerg Jacobs

    Joerg Jacobs, Senior Researcher, Bundeswehr Academy for Information and Communication

  •  Social media as a new channel of communication
  • Gossip and facts – the value of social media
  • What is going on in the virtual world, and how to analyse it
  • Action and reactions in social Media
  • 14:10 Applying private successes in social media to the military and defence industry

    Fredrik Johnsen

    Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority

  • What have the best commercial actors done to reach their goals?
  • What can the military and defence industry learn from their successes (and mistakes)?
  • How do we measure success when we're not selling anything?

     

  • 14:50 Afternoon Tea

    15:20 Big-data mining and the monitoring of social media data

    Jim  Delaney

    Jim Delaney, CEO, Market Wired

  • The social media landscape
  • Analysis of situational awareness within military operations
  • How data monitoring is used to improve engagement, reputation and early crisis warning
  • Leveraging social media using app navigators – Who-Tweet
  • 16:00 Panel Discussion: The most effective way of using social media platforms in a military environment

  • Security concerns: differing opinions on OPSEC, PERSEC, COMMSEC etc and mitigation
  • Becoming a social enterprise: how Defence / military orgs are using social media for internal collaboration, tools and techniques that have worked
  • Behaviour and culture change: how to manage and mitigate divergent approaches and attitudes.
     
  • Pippa Norris

    Pippa Norris, Head of Digital Engagement, Ministry of Defence, UK

    Brittany Brown

    Brittany Brown, Social Media Manager, US Army

    Andrew Morton

    Andrew Morton, Director of Social Engagement , SHRM

    16:40 Chairman’s Closing Remarks and Close of Day One

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Andrew Morton

    Andrew Morton, Director of Social Engagement , SHRM

    9:10 Keynote Address: Online and On-The Air: NATO's Digital Outreach

    Franky Saegerman

    Franky Saegerman, Head Social Media Team, NATO

  • A multi-platform approach
  •  Increasing attention and creating engagement
  • Why NATO needs social media more than social media needs NATO
  • 9:50 Soft power diplomacy- the role of social media

    Erik Lagersten

    Erik Lagersten, Director, Office of Communication and Public Relations, Swedish Armed Forces

  • Overview on the importance and impact of social media has on political campaigns.
  • How can military and government use social media as a soft power tool in a growing multifaceted environment
  • Examples of successful military and government campaigns and what can we learn from them.
  • 10:30 Morning Coffee

    10:50 Integrating social media with military digital and content strategies

    Tim Callington

    Tim Callington, Director of Digital, Edelman

  • Creating processes and platforms for content sharing and participation
  • The editorial approach: sourcing and creating engaging content
  • Harnessing stakeholders to distribute messages
  • 11:30 Critical Social Media Must-Have Manoeuvres

    Ian Robin

    Ian Robin, Director, EMEAR Strategic Accounts, HootSuite

  • Top tricks for social media amplification
  • Social recruitment: wrangling the troops
  • The difference between empowerment and containment models for social media
  • Social media secure & protect strategies
  • 12:10 Networking Lunch

    13:30 Integrating social media into a wider campaign

    Paul  Smyth

    Paul Smyth, Senior Consultant, Hill+Knowlton Strategies

  • Using social media to amplify campaigns
  • How social media compliments media relations
  • Mobile amplification
  • 14:10 Social media used as a form of internal communication as well as external

    Price Floyd

    Price Floyd, Head of Digital, BAE SYSTEMS

  • Using Facebook and other social media platforms to communicate internally
  • The advantages of using social media to communicate internally
  • Internal vs. external communication
  • 14:50 Social Media as a Disruptive Influence Re-Shaping Social Movements: Disaster to Revolution

    John Wayne Ross

    John Wayne Ross, Strategic Analyst, Department of National Defence

  • Insights from Arab Spring, tornado disasters in the United States, and the public reaction to the Boston Bombing show that social media is re-shaping the strategic landscape through;
  • movements without central or coordinating direction
  • movements supported based on individual ability to meet perceived group need
  • movements that fade away in absence of perceived need
  • 15:30 Afternoon Tea

    15:50 The Use of Social Media as a Situational Awareness “Sensor”

    Chris Stace

    Chris Stace, Project Officer Information Management and NEC, European Defence Agency

  • The EU’s Common Security & Defence Policy operational context
  • EU and the Multinational Capability Development Campaign
  • Developing a Concept of Employment for the use of social media in defence
  • 16:30 The Boston bombings and the Hive Mind: Swarm intelligence fueled by Social Media

    Dan Thompson

    Dan Thompson, Chief, U.S. Army Installation Management Command Europe

  • Force multiplying power of social media for information collection in Boston
  • The benefits and limits of real time, citizen-based crowdsourcing of intelligence during terrorist attacks
  • The "Fog of Twitter" as the new normal, and its implications for governments and the media
  • The challenge of social media exhaust and the evolving adversary
  • 17:10 Chairman’s Closing Remarks and Close of Conference

    +

    FEATURED SPEAKERS

    Andrew Morton

    Andrew Morton

    Director of Social Engagement , SHRM
    Brittany Brown

    Brittany Brown

    Social Media Manager, US Army
    Ian Robin

    Ian Robin

    Director, EMEAR Strategic Accounts, HootSuite
    Pippa Norris

    Pippa Norris

    Head of Digital Engagement, Ministry of Defence, UK

    Andrew Morton

    Director of Social Engagement , SHRM
    Andrew Morton

    Brittany Brown

    Social Media Manager, US Army
    Brittany Brown

    Chris Stace

    Project Officer Information Management and NEC, European Defence Agency
    Chris Stace

    Dan Thompson

    Chief, U.S. Army Installation Management Command Europe
    Dan Thompson

    Denis Hanly

    Press Officer, Defence Forces Ireland
    Denis  Hanly

    Erik Lagersten

    Director, Office of Communication and Public Relations, Swedish Armed Forces
    Erik Lagersten

    Franky Saegerman

    Head Social Media Team, NATO
    Franky Saegerman

    Fredrik Johnsen

    Communications Advisor, Norwegian National Security Authority
    Fredrik Johnsen

    Ian Robin

    Director, EMEAR Strategic Accounts, HootSuite
    Ian Robin

    Jim Delaney

    CEO, Market Wired
    Jim  Delaney

    Joerg Jacobs

    Senior Researcher, Bundeswehr Academy for Information and Communication
    Joerg Jacobs

    John Wayne Ross

    Strategic Analyst, Department of National Defence
    John Wayne Ross

    Paul Smyth

    Senior Consultant, Hill+Knowlton Strategies
    Paul  Smyth

    Pippa Norris

    Head of Digital Engagement, Ministry of Defence, UK
    Pippa Norris

    Price Floyd

    Head of Digital, BAE SYSTEMS
    Price Floyd

    Tim Callington

    Director of Digital, Edelman
    Tim Callington

    Workshops

    Integrating social media with digital strategy
    Workshop

    Integrating social media with digital strategy

    Marriott Regents Park
    19th November 2013
    London, United Kingdom

    Marriott Regents Park

    128 King Henry's Road
    London NW3 3ST
    United Kingdom

    Marriott Regents Park

    This 4 star north London hotel in zone 2 is the perfect destination for the astute business traveler as well as the leisure guest that knows how convenient north London hotels are, as a base from which to explore the city .Bond Street is just 3 stops from Swiss Cottage underground station on the Jubilee Line, so you can be shopping, exploring the sights and taking in one of London’s world-renowned West End shows in less than 15 minutes when you stay at this hotel near central London. At the same time, the hive of activity that is Camden Town, the chic shops, cafes and restaurants of Primrose Hill and ZSL’s London Zoo in Regents Park are all just a short walk from this hotel in north London.

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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