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Building Sustainable Social Media- Everyone wants to be "out there" in the social media space and today's military organizations are no different. But, in order to succeed you must have a well thought-out plan that is resourced and strategically integrated into the broader communications efforts of your organization. Having a Facebook page is not a plan- it's a tactic that derives from one.

This workshop will focus on how to be successful before you even start and then once you start how to sustain and achieve strategic growth.

Organizations, of all shapes and sizes, consistently leap into social media without a plan and purpose. Sustainable social media efforts start long before the first tweet. Determine program goals, development of a content management plan, and accounting for the needs of a community management team must be the foundation of any sustainable program. This workshop will ensure that your program has the tools and tactics necessary to ensure long-term strategic growth.

Workshop programme

8:30 Registration & Coffee

9:00 Developing an Enduring Plan – Planning for Failure and Success within your social media efforts by taking the necessary steps to prepare

Andrew Morton

Andrew Morton, Digital and Social Media Manager, Purple Strategies

  • Understanding your audience, the right tactics and realistic objectives
  • Creating buy-in across your organization- selling your program to your leadership
  • 9:50 Building an Enduring Team - Daily Execution of the Plan- What do you need to

    Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

  • “Content is King” and someone has to create and curate it!                             
  • Managing content & maintaining platforms - how to do this in a sustainable way      
  • 10:40 Coffee Break

    11:00 Creating Strategic Growth- Fostering a relevant & responsive community that helps your accomplish your communications and organizational objectives

    Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

  • Integrated into all the other pieces of the communications plan are tactics that help your grow- strategically
  • Measuring and monitoring success- you must be able to measure where you program is and where it's going 
  • 11:50 Practical Exercise / Discussion – Sharing tools, ideas and best practices

    Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

    12:30 Close of Workshop

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    Marriott Regents Park

    128 King Henry's Road
    London NW3 3ST
    United Kingdom

    Marriott Regents Park

    This 4 star north London hotel in zone 2 is the perfect destination for the astute business traveler as well as the leisure guest that knows how convenient north London hotels are, as a base from which to explore the city .Bond Street is just 3 stops from Swiss Cottage underground station on the Jubilee Line, so you can be shopping, exploring the sights and taking in one of London’s world-renowned West End shows in less than 15 minutes when you stay at this hotel near central London. At the same time, the hive of activity that is Camden Town, the chic shops, cafes and restaurants of Primrose Hill and ZSL’s London Zoo in Regents Park are all just a short walk from this hotel in north London.

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SMi Group Ltd, 1 Westminster Bridge Road, London, SE1 7XW, United Kingdom
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    Website: http://www.smi-online.co.uk Email: events@smi-online.co.uk
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