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Social media has become a central feature of society, and the defence and the military communities in Europe are increasingly using social media to work with existing and new mission partners,  both within the military and the civilian sphere, creating interactions between organisations, communities and individuals.

This conference is dedicated to Europe, and will showcase the latest best practices and how the military engages with external and internal audiences, and how this medium can offer greater reach and understanding in getting mission critical messages across. 

The event will also enable you to interact and network with key personnel from military units, government agencies and PR/Comms agencies alike. 

 

Over the two days delegates will be gvien the opportunity to netowrk with the key players who rochestrate the use of social media in both the defence and the military sectors.

With such a diverse speaker panel the key issues dominating the social media domain will be addressed and over the two days solutions can begin to be developed and discussed.

 

 

  • Gain a holistic view of how to synchronise different social media platforms 
  • Assess the role of how social media is used in communication and information campaigns accross Europe
  • Learn the latest best practices in social media security
  • Hear how to create a social media culture
  • Social media as a tool in military public affairs
  • How to gain supporters not just followers
  • How to exploit the added value of audience participation  
  • Ways to cultivate real interaction
  • Public Affairs
  • Public Relations
  • Change Management
  • Web Communications
  • Executive Communication
  • Communications
  • New Media
  • Marketing Communications
  • Strategic Communications
  • Human Resources

AugustaWestland; Airbus Military; American Embassy; ARMSCOR; Astrium Services; BAE SYSTEMS; BAE SYSTEMS HQ; British Army; CDS; Defence Command Denmark; Defence Research & Development Canada (DRDC); Defence Science Advisory Board; Department of National Defence; Department of National Defence, Canada; EUCOM ; Georgetown University; German Armed Forces (Bundeswehr); Google ; Hayagriva Software (P) Ltd.; Hewlett - Packard Limited Retirement Benefits Plan; Hewlett Packard; International Committee of the Red Cross ; Italian Air Force; Magus; MINDEF Singapore; MINDEF, Singapore; Ministry of Defence, Czech Republic; Ministry of Defence, Finland; Ministry of Defence, The Netherlands; Ministry of Defence, UK; MOD Singapore; National Guard Bureau, USA; NATO Headquarters; Norwegian National Security Authority; OCCAR-EA; Palace Office; Paradigm ; RAF, UK; Republic of Singapore Air Force; Republic of Singapore Navy; Royal Armoured Corps, UK; Royal Office; SAAB; Saab Training Systems; SaBRE; Sibylline; US Army; US Army Reserve; USCG
 

Conference programme

8:30 REGISTRATION & COFFEE

9:00 Chairman's Opening Remarks

Steven Mehringer

Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters

9:10 Collaborative Tagging Applications and Capabilities in Military Information Systems

Captain Danel Apse

Captain Danel Apse, Chief of Training and Development Centre of Command, Control and Communications Systems, Estonian Defence Forces

  • Analyses of conceptual terms
  • Collaborative tagging
  • Current administrative Information Systems of Estonian Defence Forces (EDF)
  • Knowledge maturing is a concept which defines goal-oriented learning on a collective level.
  • Collaborative Tagging improves Knowledge Management. Personal Tag Clouds
  • The Research Vision of the Knowledge Maturing in the Collaborative Tagging could be divided as: 1. Information Systems Layer; 2. Semantics Layer of Information Systems; 3. Knowledge Maturing Layer
  • 9:50 Cyber Awareness Training

    Tim Kemper

    Tim Kemper, Chief, Cyber Training Initiative, US Strategic Command

  • An introduction to Cyber Awareness Training
  • The Importance of being aware when using social media in any environment
  • How to practice vigilance as a second nature of behaviour
  • 10:30 MORNING COFFEE

    11:00 Human Factors in Social Media

    Harald Schaub

    Harald Schaub, Director, IABG GmbH

    11:40 MAGPIE: Applying Human Language Technology to Social Media

    Elio Querze

    Elio Querze, Lead Engineer and Architect, Social Media Analysis system, Raytheon B B N Technologies

  • An overview of the MAGPIE system
  • Providing a platform for the rapid exploration and discovery of social media content
  • Statistical Machine Translation, Topic Classification and Clustering, Entity Extraction, Geolocation and Sentiment Analysis
  • Critical issues in language processing
  • 12:20 NETWORKING LUNCH

    13:40 France Developed in 2012 a Military Concept “Influence in Support of Operations” in Order to Include Influence Activities at the Different Level of the Strategy for a Military Operation

    Colonel Francois Chauvancy

    Colonel Francois Chauvancy, Commander, Ecole Militaire

  • Influence is first a state of mind for all the military actors to give sense to a military strategy
  • Influence must be within its heart to get the best use of the means through effects
  • Influence activities are also a part of what we can call the “smart power” concept
  • 14:20 The Wealth of People

    John  Verdon

    John Verdon, Strategic HR Concepts, Canadian Forces Experimentation Centre

  • The Digital Environment Re-Frames the Future of Knowledge and Work
  • The Digital Environment enables unprecedented changes in the scale, pace, scope and pattern of human interactions and activities affecting the individual, society and culture.
  • New modes of production are enabled by the unprecedented collapse of traditional transactions costs
  • Institutional innovations are necessary to more fully harness the wealth of people’s knowledge including a shift from traditional Management approaches toward enabling Social Computing.
  • 15:00 AFTERNOON TEA

    15:30 PANEL DISCUSSION

  • Communicating with external and internal audiences
  • Is personal and professional blurred?
  • Creating an enforcing a code of conduct
  • The challenges of social media in the military environment
  • Steven Mehringer

    Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters

    Harald Schaub

    Harald Schaub, Director, IABG GmbH

    Captain Danel Apse

    Captain Danel Apse, Chief of Training and Development Centre of Command, Control and Communications Systems, Estonian Defence Forces

    Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

    16:10 Chairman's Closing Remarks - End of Conference Day One

    Steven Mehringer

    Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters

    8:30 REGISTRATION & COFFEE

    9:00 Chairman's Opening Remarks

    Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

    9:10 The Challenge of Social Media in Security Policy Institutions

    Mario Masdea

    Mario Masdea, Researcher, Roma Tre University

  • What can be defined as new/ social media
  • Are the social media an all purpose tool?
  • What to communicate?
  • Who should communicate?
  • Are we ready to engage?
  • When to use the social media
  • Conclusions
  • 9:50 Too Fast, Too Individual: When Social Media Spread Orders Before Commanders Do

    Miroslava Paskova

    Miroslava Paskova, Director, Ministry Of Defence

  • Communication via Facebook – benefits and risks for the MoD and the armed forces
  • Differences in access to the Internet and social media among young and older soldiers, the enlisted and the officers
  • Discrepancies in the information provided by the MoD on Facebook and the information relevant to command Loss of ability to distinguish between public and internal information
  • Practical examples of soldiers perceiving Facebook admin as their ombudsman
  • Practical examples of undermining the authority of the commander
  • 10:30 MORNING COFFEE

    11:00 Using social media as a transformation catalyst

    Erik Lagersten

    Erik Lagersten, Director, Office of Communication and Public Relations, Swedish Armed Forces

  • What is, what isn't Social Media from a broader perspective concluding that Social Media is actually nothing new, but it is the technology that allows people to exchange information more rapidly than in previous times, so it's the speed of information exchange that is the special feature of today's Social Media.
  • How does the Social Media Landscape look in 2012/13
  • Realisation in, and options for the Military - examples from US and NATO
  • The grey side of Social Media with regards to the Military
  • Requirements for establishing the use of Social Media for Allied Forces and NATO as an organisation
  • 11:40 Away with the Gatekeepers: Social Media as a Tool Facilitating Nonviolent Struggle During the 2011 Egyptian Revolution

    Dan Thompson

    Dan Thompson, Chief, U.S. Army Installation Management Command Europe

  • Little known aspects of cloud-based strategic planning documents in creating organized mass movement using social media
  • Application of Strategic Nonviolent Struggle principles using social media in Egypt
  • Military-like application of social media as a decentralized command and control platform
  • Force multiplier aspects of social media and mobile devices and its implications for defence.
  • 12:20 NETWORKING LUNCH

    13:40 The Challenges of Operationalising Social Media

    Major Graeme Hood

    Major Graeme Hood, Public Affairs Principal Planner/Strategic Communications Advisor, Allied Rapid Reaction Corps- NATO ARRC

  • Implications of military communication with audiences
  • Current military experience of using social media
  • Lessons identified from operations in Afghanistan
  • Preparing to use social media on the next operation
  • 14:20 Recruitment Through Social Media in the Finnish Defence Forces

    Colonel Jyrki Heinonen

    Colonel Jyrki Heinonen, Chief of PR and Media Department, Finnish Defence Forces

  • Finnish Defence Forces want to meet young citizens in their own play ground i.e. Social media
  • This requires new ways of sharing information
  • Balancing between new media use and operation security requirements is a challenge. How to create guidelines for social media use within military in an age group of digital natives
  • From tell to show - www.youtube.com/puolustusvoimat - already two million views
  • 15:00 AFTERNOON TEA

    15:30 PANEL DISCUSSION: Sustainable Success- Planning, Propriety and Protecting Information

     

  • Introduction by Andrew Morton; 5 rules for success- before you even start. What preparations need to be made before even implementing a social media programme.
  • Ensuring a sustainable programme through propriety.
  • What are the security risks and how do we go about protecting information
  • Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

    Mario Masdea

    Mario Masdea, Researcher, Roma Tre University

    16:10 Chairman's Closing Remarks - End of Conference

    Andrew Morton

    Andrew Morton, Digital and Social Media Manager, Purple Strategies

    +

    FEATURED SPEAKERS

    Colonel Francois Chauvancy

    Colonel Francois Chauvancy

    Commander, Ecole Militaire

    Andrew Morton

    Digital and Social Media Manager, Purple Strategies
    Andrew Morton

    Captain Danel Apse

    Chief of Training and Development Centre of Command, Control and Communications Systems, Estonian Defence Forces
    Captain Danel Apse

    Colonel Francois Chauvancy

    Commander, Ecole Militaire
    Colonel Francois Chauvancy

    Colonel Jyrki Heinonen

    Chief of PR and Media Department, Finnish Defence Forces
    Colonel Jyrki Heinonen

    Dan Thompson

    Chief, U.S. Army Installation Management Command Europe
    Dan Thompson

    David Bailey

    Guest Lecturer, Social Media, NATO School Oberammergau
    David Bailey

    Elio Querze

    Lead Engineer and Architect, Social Media Analysis system, Raytheon B B N Technologies
    Elio Querze

    Erik Lagersten

    Director, Office of Communication and Public Relations, Swedish Armed Forces
    Erik Lagersten

    Harald Schaub

    Director, IABG GmbH
    Harald Schaub

    John Verdon

    Strategic HR Concepts, Canadian Forces Experimentation Centre
    John  Verdon

    Major Graeme Hood

    Public Affairs Principal Planner/Strategic Communications Advisor, Allied Rapid Reaction Corps- NATO ARRC
    Major Graeme Hood

    Mario Masdea

    Researcher, Roma Tre University
    Mario Masdea

    Miroslava Paskova

    Director, Ministry Of Defence
    Miroslava Paskova

    Steven Mehringer

    Head, Communication Technologies Section, NATO Headquarters
    Steven Mehringer

    Tim Kemper

    Chief, Cyber Training Initiative, US Strategic Command
    Tim Kemper

    Workshops

    Social Media for Operations
    Workshop

    Social Media for Operations

    Movenpick Hotel Amsterdam City Centre
    27th February 2013
    Amsterdam, Netherlands

    Sustainable Social Media
    Workshop

    Sustainable Social Media

    Movenpick Hotel Amsterdam City Centre
    27th February 2013
    Amsterdam, Netherlands

    Movenpick Hotel Amsterdam City Centre

    Piet Heinkade 11
    Amsterdam 1019 BR
    Netherlands

    Movenpick Hotel Amsterdam City Centre

    Rewarding its guests with a spectacular view over the city and river IJ from the 408 rooms, the Mövenpick Hotel Amsterdam City Centre offers a unique location. It lies within walking distance of the historical city centre of Amsterdam, Central Station and cultural hotspots. The hotel is easily reached from the highway and only 20 minutes from Schiphol Airport. With its 12 flexible and state-of-the-art meeting rooms with natural daylight and free internet, the hotel offers a perfect balance between business and leisure.

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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