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For many defence companies expansion to the middle eastern market is potentially lucrative but initially challenging.

As the fourth largest defence and security market in the world, this is a market with untapped potential in terms of any defence and security sales and marketing strategy.

This Masterclass will tell you how to effectively engage with the Saudi defence and security sectors and thus exploit procurement opportunities. Saudi is a challenging market, but for those that succeed there is great earning potential and the opportunity to establish your company in a profitable market.


 

 

  • Learn how to enter and develop business potential in the Saudi defence and security market
  • Understand unique traits in the Saudi defence market to maximise profitability
  • Expand your company's global footprint and regional influence
  • Discuss the critical barriers to entry and how to overcome these to maximise effectiveness

Adam Hosier co-founded AEI Saudi in 2012, a company whose sole purpose is to open the Saudi market to foreign companies. The board of AEI Saudi including Adam have a combined half century’s experience of winning business in the Kingdom with particular expertise in the defence and security sectors.

Brigadier (Ret'd) Jim Tanner OBE has considerable Saudi defence and security experience. As an Army Brigadier General he was Senior British Advisor to the SANG and awarded the Order of King Abdulaziz for services to the Kingdom. His unique expertise lie in defence and security in Saudi Arabia and in particular, working with the Saudi Arabian military organisations

Masterclass programme

12:30 Registration

13:00 Opening Remarks and Introductions

Adam Hosier

Adam Hosier, Co-founder and Director, AEI Saudi
View Bio

Brigadier (Ret'd) Jim Tanner

Brigadier (Ret'd) Jim Tanner, Director, AEI Saudi
View Bio

13:10 Saudi Business Fundamentals

  • Market Scale & Background
  • Your RTM and Saudi Siloisation
  • The Partner Matrix   
  • Presence & Patience 
  • Adam Hosier

    Adam Hosier, Co-founder and Director, AEI Saudi
    View Bio

    Brigadier (Ret'd) Jim Tanner

    Brigadier (Ret'd) Jim Tanner, Director, AEI Saudi
    View Bio

    13:50 Saudi Defence & Security Landscape

  • MOD
  • SANG  
  • MOI
  • CNI Sector   
  • Adam Hosier

    Adam Hosier, Co-founder and Director, AEI Saudi
    View Bio

    Brigadier (Ret'd) Jim Tanner

    Brigadier (Ret'd) Jim Tanner, Director, AEI Saudi
    View Bio

    14:30 Coffee Break

    15:00 Saudi Defence & Security Ecosystem

  • The Saudi Partners
  • The Foreign Players
  • Network, Network, Network     
  • Impact of Current Affairs 
  • Adam Hosier

    Adam Hosier, Co-founder and Director, AEI Saudi
    View Bio

    Brigadier (Ret'd) Jim Tanner

    Brigadier (Ret'd) Jim Tanner, Director, AEI Saudi
    View Bio

    15:40 Logistics and Next Steps

  • Receiving Payment
  • Realistic Expectations
  • Planning & Strategy 
  • Next Steps 
  • Adam Hosier

    Adam Hosier, Co-founder and Director, AEI Saudi
    View Bio

    Brigadier (Ret'd) Jim Tanner

    Brigadier (Ret'd) Jim Tanner, Director, AEI Saudi
    View Bio

    16:30 Q&A and Closing Remarks

    16:45 End of Masterclass

    +

    FEATURED SPEAKERS

    Adam Hosier

    Adam Hosier

    Co-founder and Director, AEI Saudi
    Brigadier (Ret'd) Jim Tanner

    Brigadier (Ret'd) Jim Tanner

    Director, AEI Saudi

    Adam Hosier

    Co-founder and Director, AEI Saudi
    Adam Hosier

    Adam Hosier co-founded AEI Saudi in 2012, a company whose sole purpose is to open the Saudi market to foreign companies. The board of AEI Saudi including Adam have a combined half century’s experience of winning business in the Kingdom with particular expertise in the defence and security sectors.

    Brigadier (Ret'd) Jim Tanner

    Director, AEI Saudi
    Brigadier (Ret'd) Jim Tanner

    Jim Tanner OBE has considerable Saudi defence and security experience. As an Army Brigadier General he was Senior British Advisor to the SANG and awarded the Order of King Abdulaziz for services to the Kingdom. His unique expertise lie in defence and security in Saudi Arabia and in particular, working with the Saudi Arabian military organisations.

    Holiday Inn Regents Park

    Carburton Street
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    United Kingdom

    Holiday Inn Regents Park

    Choose the well-connected Holiday Inn London-Regent's Park hotel, with a superb central London location and speedy transport links. Holiday Inn London-Regent's Park is in a leafy and cosmopolitan area of central London, a 10-minute walk from bustling Oxford Street. Leave your car in our NCP managed underground car park, and explore London by Tube. Great Portland Street Tube station is 25 metres from the hotel, from where you can reach the City and Canary Wharf in 30 minutes, and London Heathrow Airport in 45 minutes.

    Wireless Internet is available throughout the hotel, and you can invite up to 300 people to events at the Academy Conference Centre, with an IT technician and break-out zones. Holiday Inn London-Regent's Park is a 10-minute walk from Santander's offices and businesses in the BT Tower. Stroll 5 minutes to Regent's Park, where you'll find London Zoo and pretty Primrose Hill. We're a 10-minute walk from Bond Street boutiques and 20 minutes from Buckingham Palace and cruises on the River Thames.

    Ask our Concierge to plan your day out and book West End theatre tickets. Room Service is available 24 hours at Holiday Inn London-Regent's Park, or dine in the vibrant Junction Restaurant. Our Junction Bar has a menu of light bites, and a hot breakfast buffet is served daily.

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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