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Social Media in the Defence & Military
28 November - 29 November 2018
Social Media in the Defence & Military

SAE Media Group is proud to present the 8th annual Social Media in the Defence and Military Sector conference, taking place on the 28th and 29th November in London, United Kingdom.

Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers, airmen, and sailors post online can be crucial to winning the hearts and minds of local populations, weakening the enemy’s narrative, and as an instrument in the proliferation of cyber warfare. This year's conference will focus on cyber defence, operational use of social media, individual nations' and organisations' social media campaigns, open-source intelligence gathering, and much more!
 

FEATURED SPEAKERS

Colonel Joseph Tan

Colonel Joseph Tan

Director, Nexus, Ministry of Defence, Singapore
Mr. Anthony O'Bryant

Mr. Anthony O'Bryant

Deputy Army Digital Media Division, US Army
Ms. Helen Craven

Ms. Helen Craven

Head of Media: Digital, News & Creative Content, Royal Navy
Ms. Lucy Ellis

Ms. Lucy Ellis

Communications Advisor, Canadian Joint Operations Command Headquarters, Canadian Department of National Defense

Brigadier General Hans Damen

Leader Taskforce Logistics, Dutch Ministry of Defence
Brigadier General Hans Damen

Captain Jelle van Haaster

Researcher Cyber Operations, Dutch Ministry of Defence
Captain Jelle van Haaster

Chris S MacGregor

Assistant Head, Army Media & Communications, Army Inspectorate
Chris S MacGregor

Col. Chris Stuart MacGregor

Assistant Head Army Media & Communications, British Army
Col. Chris Stuart MacGregor

Colonel Joseph Tan

Director, Nexus, Ministry of Defence, Singapore
Colonel Joseph Tan

Commander Ward De Grieve

Strategic Communications advisor, Belgian Navy
Commander Ward De Grieve

Commissioner Dirk Feldhaus

Director of Communications, German Armed Forces
Commissioner Dirk Feldhaus

Dr. Abdullahi Tasiu Abubakar

Lecturer in Journalism, City University London
Dr. Abdullahi Tasiu Abubakar

Major Nina Raduha

StratCom Implementation Officer, Slovenian Armed Forces
Major Nina Raduha

Mr. Anthony O'Bryant

Deputy Army Digital Media Division, US Army
Mr. Anthony O'Bryant

Mr. Benjamin Heap

Senior Expert, NATO STRATCOM Centre of Excellence
Mr. Benjamin Heap

Mr. Harald Nygaard Kvam

Digital Editor, Norwegian Armed Forces Media Centre
Mr. Harald Nygaard Kvam

Mr. Nathan Herring

Social Media Manager and Staff Writer, US Africa Command
Mr. Nathan Herring

Mr. Richard Cole

Director, i3 Gen
Mr. Richard Cole

Mrs. Alex Schillemore

Head of Digital, Royal Navy
Mrs. Alex Schillemore

Mrs. Alicia Kearns

Independent Counter-Terrorism, Disinformation and Crisis Management Communications Consultant, Alicia Kearns
Mrs. Alicia Kearns

Ms. Helen Craven

Head of Media: Digital, News & Creative Content, Royal Navy
Ms. Helen Craven

Ms. Lucy Ellis

Communications Advisor, Canadian Joint Operations Command Headquarters, Canadian Department of National Defense
Ms. Lucy Ellis

Ms. Tiffany Miller

Director for Digital Media and Strategy, Office of the Secretary of Defence, US DoD
Ms. Tiffany Miller

Nathan Herring

Social Media Manager and Staff Writer, US AFRICOM
Nathan Herring

Conference agenda

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8:30

Registration & Coffee

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9:00

Chairman's Opening Remarks

Mr. Richard Cole

Mr. Richard Cole, Director, i3 Gen

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9:10

Survival tips to grow a government social media program

Mr. Anthony O'Bryant

Mr. Anthony O'Bryant, Deputy Army Digital Media Division, US Army

So you just took over a social media program for a government defence agency.  Now what? From people to policy to postings, here’s some tips to setup your social media program for today, and to grow it for tomorrow.

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9:50

#DigitalArmy

Col. Chris Stuart MacGregor

Col. Chris Stuart MacGregor, Assistant Head Army Media & Communications, British Army

  • @BritishArmy communications
  • Social Media challenge
  • Channels and effect
  • Inevitable tensions and the way forward
  • clock

    10:30

    Morning Coffee

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    11:00

    Digital and communication trends now and in the future, and how the Royal Navy uses and plans around these opportunities.

     

  • Royal Navy’s use of social media and digital channels to explain the role of the Royal Navy
  • Creating audience focused content using insight and personas to identify interest and channels
  • Bringing experience to life: telling the story of the Royal Navy through establishing and innovative tools to engage our audiences
  • Working with influencers and other channels owners to widen audiences and build trust/authenticity
  • Ms. Helen Craven

    Ms. Helen Craven, Head of Media: Digital, News & Creative Content, Royal Navy

    Mrs. Alex Schillemore

    Mrs. Alex Schillemore, Head of Digital, Royal Navy

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    11:40

    Managing the Flow of Information and Disinformation

  • Connecting the defence communities and stakeholders
  • Applying normal Twitter rules of engagement to the military
  • Example: Geotagging
  • Enhancing the Armed Forces’ digital footprint
  • Hybrid warfare and social media
  • Brigadier General Hans Damen

    Brigadier General Hans Damen, Leader Taskforce Logistics, Dutch Ministry of Defence

    Captain Jelle van Haaster

    Captain Jelle van Haaster, Researcher Cyber Operations, Dutch Ministry of Defence

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    12:20

    Networking Lunch

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    13:30

    Embrace the Chaos: Hybrid Threats, Social Media and the Strategic Communication Mindset

    Mr. Benjamin Heap

    Mr. Benjamin Heap, Senior Expert, NATO STRATCOM Centre of Excellence

     

     

     

  • Understanding hybrid threats where is the line between paranoia and vigilance?
  • Information as an instrument of power – Strategic communication and national strategy
  • Ambiguity and the political dilemma of attribution
  • What do you want to protect? Resilience & societal vulnerability
  • clock

    14:10

    Strategic Storytelling

    Ms. Lucy Ellis

    Ms. Lucy Ellis, Communications Advisor, Canadian Joint Operations Command Headquarters, Canadian Department of National Defense

  • Incorporating social media into larger StratCom efforts
  • The power of empathy during humanitarian and disaster relief operations
  • Choosing effective language for different audiences
  • clock

    14:50

    Panel Discussion: Social Media Use During Information Warfare Age

    Brigadier General Hans Damen

    Brigadier General Hans Damen, Leader Taskforce Logistics, Dutch Ministry of Defence

  • Gathering intelligence through social media platforms
  • Using platforms to increase awareness and reliability of sources
  • The challenges and threats of open-source intelligence in the digital age
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    15:30

    Afternoon Tea

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    16:00

    An Analysis of Boko Haram’s Social Media Strategy and the Nigerian State’s Counter Efforts

    Dr. Abdullahi Tasiu Abubakar

    Dr. Abdullahi Tasiu Abubakar, Lecturer in Journalism, City University London

  • Understanding Boko Haram’s extensive social media presence as a means to self-promote
  • Guerrilla media strategy
  • Direct dropping
  • Driving online presence
  • Online global public response to the Chibok kidnapping: #BringBackOurGirls
  • Countering online extremist content: the Nigerian government’s response and community engagement
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    16:40

    When Crisis Strikes: Integrating social media during crisis communication

    Mr. Nathan Herring

    Mr. Nathan Herring, Social Media Manager and Staff Writer, US Africa Command

     

    Preparing for the unpredictable
    Establishing yourself as a reliable source of information
    Case Study: Terrorist Ambush on U.S. Soldiers in Niger
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    17:20

    Chairman’s Closing Remarks and Close of Day One

    Mr. Richard Cole

    Mr. Richard Cole, Director, i3 Gen

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    8:30

    Registration & Coffee

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    9:00

    Chairman's Opening Remarks

    Mr. Richard Cole

    Mr. Richard Cole, Director, i3 Gen

    clock

    9:10

    Total Defence – Together We Keep Singapore Strong

    Colonel Joseph Tan

    Colonel Joseph Tan, Director, Nexus, Ministry of Defence, Singapore

  • Total Defence: Whole-of-Society response against conventional and unconventional threats
  • The Total Defence Campaign: Increasing public engagement and awareness
  • Driving the Total Defence movement through the Public, Private and People (3P) partnerships
  • clock

    9:50

    Trident Juncture - Communicating NATO on a National Level

    Mr. Harald Nygaard Kvam

    Mr. Harald Nygaard Kvam, Digital Editor, Norwegian Armed Forces Media Centre

  • Core message: NATO and the Norwegian Armed Forces exercise together to create security for Norway and the population
  • Challenge: How to communicate this in an understandable way and in a Social Media format.
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    10:30

    Morning Coffee

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    11:00

    The Law of Small Numbers

    Commander Ward De Grieve

    Commander Ward De Grieve, Strategic Communications advisor, Belgian Navy

  • As a small entity, any shortfall in the organization is felt much more than large organizations
  • The search for solutions to reach our target audience on social media, successes and failures
  • Strengthening our internal identity to achieve a better reputation and recruitment, can SoMe be the new channel?

     

  • clock

    11:40

    Furthering Community Engagement between High-Level Leadership and the Public

    Ms. Tiffany Miller

    Ms. Tiffany Miller, Director for Digital Media and Strategy, Office of the Secretary of Defence, US DoD

  • Using social media platforms to strengthen relations with Allies
  • Highlighting strategic-level decisions to make them available and understood by all audiences
  • Analysing strategy to increase reach and social engagement
  • Gathering intelligence and listening to audience response
  • Humanising the person behind the title
  • clock

    12:20

    Recruiting in the social web: the success of the German Armed Forces on YouTube, Instagram and snapchat

    Commissioner Dirk Feldhaus

    Commissioner Dirk Feldhaus, Director of Communications, German Armed Forces

     

  • The social media strategy of the German Armed Forces
  • The recruits: the success of the world's first YouTube series for recruiting
  • Chatbots: how we use chatbots for storytelling and recruiting
  • Snapchat: How to reach millennials at eye level
  • clock

    13:00

    Networking Lunch

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    14:00

    The Slovenian Approach to Social Media Operations

    Major Nina Raduha

    Major Nina Raduha, StratCom Implementation Officer, Slovenian Armed Forces

  • Developing a social media strategy to meet the operational requirements of the Slovenian Armed Forces
  • Media success in peacekeeping missions worldwide
  • Differentiating material for audiences at home and those near the battlefield
  • How the Armed Forces use current social media channels to deliver content effectively
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    14:40

    Panel Discussion: Operational Challenges to Social Media Use by the Armed Forces

  • Adhering to regulations in place to secure classified information 
  • Leveraging social media to implement a targeted strategy to deliver the message
  • Putting faces to the numbers: allowing the public to see every-day routines
  • Major Nina Raduha

    Major Nina Raduha, StratCom Implementation Officer, Slovenian Armed Forces

    Ms. Tiffany Miller

    Ms. Tiffany Miller, Director for Digital Media and Strategy, Office of the Secretary of Defence, US DoD

    Commander Ward De Grieve

    Commander Ward De Grieve, Strategic Communications advisor, Belgian Navy

    clock

    15:40

    Afternoon Tea

    clock

    16:10

    A PRACTICAL APPROACH TO DEFEATING DISINFORMATION AND VIOLENT EXTREMISM IN THE DIGITAL AGE OF HYBRID WARFARE

    Mrs. Alicia Kearns

    Mrs. Alicia Kearns, Independent Counter-Terrorism, Disinformation and Crisis Management Communications Consultant, Alicia Kearns

  • Governments and military organisations globally are grappling with the changing nature of influence: the democratisation of information and truth as the next stage in the development of hybrid warfare.
  • The digital age has ushered in a new battle space and rhythm, with skirmishes taking place in new, often transient, communities – online, in the media, and in our homes – often without a word spoken aloud. But the battle continues to be fought over the same territory: the truth.
  • In this new world, where hybrid warfare and violent extremism converge, how do militaries and international organisations identify threats and opponents, let alone tackle them?
  • clock

    16:50

    Chairman’s Closing Remarks and Close of Day Two

    Mr. Richard Cole

    Mr. Richard Cole, Director, i3 Gen


    Leader Taskforce Logistics
    Dutch Ministry of Defence
    Researcher Cyber Operations
    Dutch Ministry of Defence
    Assistant Head, Army Media & Communications
    Army Inspectorate
    Assistant Head Army Media & Communications
    British Army
    Director, Nexus
    Ministry of Defence, Singapore
    Strategic Communications advisor
    Belgian Navy
    Director of Communications
    German Armed Forces
    Lecturer in Journalism
    City University London
    StratCom Implementation Officer
    Slovenian Armed Forces
    Deputy Army Digital Media Division
    US Army
    Senior Expert
    NATO STRATCOM Centre of Excellence
    Digital Editor
    Norwegian Armed Forces Media Centre
    Social Media Manager and Staff Writer
    US Africa Command
    Director
    i3 Gen
    Head of Digital
    Royal Navy
    Independent Counter-Terrorism, Disinformation and Crisis Management Communications Consultant
    Alicia Kearns
    Head of Media: Digital, News & Creative Content
    Royal Navy
    Communications Advisor, Canadian Joint Operations Command Headquarters
    Canadian Department of National Defense
    Director for Digital Media and Strategy, Office of the Secretary of Defence
    US DoD
    Social Media Manager and Staff Writer
    US AFRICOM

    Official Media Partner

    Supporters

    Workshops

    The Use of Social Media in Military Recruitment
    Workshop

    The Use of Social Media in Military Recruitment

    Holiday Inn Kensington Forum
    27 November 2018
    London, United Kingdom

    Best Practice Thoughts for Defence Campaigns
    Workshop

    Best Practice Thoughts for Defence Campaigns

    Holiday Inn Kensington Forum
    27 November 2018
    London, United Kingdom

    2018 Attendees at Social Media in the Defence & Military Sector

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    Speaker Interview - Anthony O’Bryant, US Army

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    Speaker Interview - Lucy Ellis, Canadian Department of National Defense

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    Social Media in Defence and Military Past Attendee List

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    Speaker Interview Richard Cole

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    Speaker Interview Tiffany Miller

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    Media Partners


    ARMSCOM.net

    Official Media Partner
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    ARMSCOM.net is a B2B /B2G platform for brokers of military goods. ARMSCOM.net is dedicated for Aerospace and Defense Industry with database containing more than 4000 companies and 3400 defense industrial sectors. Add Company and Products Profiles. For more information e-mail: armscom.net@gmail.com or visit http://www.armscom.net, tel.: + 372 816 946 77

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    21st Century Asian Arms Race

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    21st Century Asian Arms Race (21AAR) is an online resource for conflict and security related information specific to Eurasia. 21AAR's editorial style and open source approach to gathering public intelligence ensures a unique and independent presentation of events in real-time.


    Air International

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    Over the years, AIR International has established an unrivalled reputation for authoritative reporting and coverage across the full spectrum of aviation subjects. With more pages than ever, all still dedicated to commercial and military aviation, we have more correspondents and top aviation writers from around the world, offering even more exciting news, features and stunning photography.


    Aviation News

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    As Britain’s longest established monthly aviation journal, Aviation News is renowned for providing the best coverage of every branch of aviation. Now incorporating Classic Aircraft, each issue features the latest news and in-depth features, plus firsthand accounts from pilots putting you in the cockpit. Covering both modern military and civil aircraft, as well as classic types from yesteryear, it features subjects from World War Two, through the Cold War years to present day. Aviation News brings you the past, present and future of flight.


    Homeland Security Research Corporation

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    HSRC provides premium off-the-shelf market reports on present and emerging technologies and industry expertise, enabling global clients to gain time-critical insight into business opportunities. All reports include in-depth information and analysis of emerging markets, technologies, and industries broken down by geography, market, vertical, technology, product, and revenue stream. Our reports support Homeland Security & Public Safety communities worldwide in their strategic decision-making process, providing up-to-date market knowledge, analysis, and insights. HSRC offers customized research services geared towards providing our clients with clear, actionable recommendations designed to empower decision-making and to help exploit emerging opportunities in the market. The customized research services provide a deep analysis of specific markets and eco-systems, target geographies, strategic segments and verticals, competitor analysis and technological benchmarks. The custom research services are provided as an ad hoc assignment or as an ongoing service.


    Asian Military Review

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    Asian Military Review is ABC audited publication, read & discussed by key decision makers & advisors to Asia Pacific militaries. Published since 1993 it’s widely recognised as authoritative provider of unbiased & objective information to Asian military. Editorial content comprises capability analysis, special reports & relevant news coverage from the region. AMR provides information, opinion & facts allowing military professionals to track & understand defence developments worldwide, concerning equipment, training, organisation & doctrine issues. The magazine is a proven source keeping military professionals up to date on national & international defence & security issues.


    Airforce Technologies

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    Used daily as means of creating partnerships and as a point of reference by professionals within the air force industry, this comprehensive resource supplies the latest news releases, detailed information on industry projects, white papers, event information and a thorough breakdown of products and services.


    Warfare Today

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    Warfare.Today is an online magazine devoted to current military operations and development, technology, defence news and security analysis. We draw on a massive range of sources to deliver holistic reporting across the defence sector, but with a primary bias towards the UK Armed Forces.


    ASD MEDIA

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    http://www.asd-network.com

    Professionals in the Aerospace & Defence market use the ASD Media internet platforms to:
    • Be informed on the latest market developments; www.asd-network.com
    • Find the latest business news; www.asd-network.com
    • Find the upcoming events; www.asd-network.com
    • Find companies and organizations; www.asdsource.com
    • Distribute news globally. www.asdwire.com
    The ASD Media platforms are well known and used intensively, your company is able to benefit from these large numbers of users. Be informed with ASD-Network; Create exposure for your company with ASDSource, distribute your news with ASDWire or advertise with us, build your brand and increase traffic to your company’s website.

    For more detailed information please contact with: ASD MEDIA
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    Armada International

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    ARMADA INTERNATIONAL is leading defence magazine which reports on and analyses defence systems, equipment and technology. Together with its Compendium supplements, ARMADA provides defence planners in the militaries, in government, in procurement and in the defence industry itself with the information they need to plan their strategies.


    AirForces Monthly

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    AirForces Monthly magazine is devoted to modern military aircraft and their air arms, it provides the best military aviation news coverage from its global network of correspondents and is essential reading for anyone seeking a well-informed view. AirForces Monthly has built up a formidable reputation worldwide by reporting from places not generally covered by other military magazines.


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    The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.


    Visibility Magazine

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    Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.


    Combat Aircraft magazine

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    With in-depth editorial coverage alongside the finest imagery from the world’s foremost aviation photographers, Combat Aircraft is America’s best-selling military aviation magazine. With thought-provoking opinion pieces, detailed information and rare archive imagery, Combat Aircraft is your one-stop-source of military aviation news and features from across the globe. Visit www.combataircraft.net for more information.


    Defence and Security Alert

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    Defence and Security Alert (DSA) is the first and only ISO 9001:2015 certified, world-class monthly Indian magazine in defence and security journalism. Covering a strictly research based spectrum of dynamic scenarios in India and challenging horizons beyond national borders, DSA is the only Indian defence magazine available on the intranets of Indian Air Force (IAF) and Border Security Force (BSF). DSA is an ideal platform in this domain to showcase your products, services and cutting-edge technologies. DSA is very extensively circulated among key policy and decision makers in the federal and 28 state governments and corporate world in India and worldwide through print and online editions.


    Military Systems and Technology

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    Military Systems & Technology is a comprehensive web portal, design agency and publication designed for the International Defence & Aerospace Industry. It is a source of daily information for Manufacturers, OEM’S, System Integrators and Contractors. We even have Government & Military Readers. The portal encompasses all aspects of Military equipment, technology, design and services. www.militarysystems-tech.com info@militarysystems-tech.com +44 (0)1392 881545


    Army Technology

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    Army-technology.com brings you up-to-date international news and features on the defence industry, covering military projects, trends, products, services and more in the army sector. With a team of journalists around the world, army-technology.com, along with sister sites naval-technology.com and airforce-technology.com, is the only business service that focuses on the technologies required by military personnel and companies working in this important field. When you combine this with one of the most comprehensive and detailed listings of military equipment suppliers, products and services, free white paper downloads and company press releases, you see why army-technology.com is the key point of reference for the defence industry.

    Holiday Inn Kensington Forum

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    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@saemediagroup.com

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