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Social Media is being embraced by the military to support recruiting efforts, to inform families and audiences back home, and to assist in education, but how is it being used in both conflict and post conflict environments as an information weapon system for the commander on the ground?

This workshop will introduce you to the potential social media offers, as well as looking at some recent case studies and to discuss a view to its better use in the future.

This social media workshop will teach delegates how to use social media as an influence tool both conflict and post conflict to promote an organisation or an idea online through the use of Twitter, Facebook, LinkedIn, YouTube and other social media platforms.

The workshop will equip you with the skills you need for social media marketing, and you will also learn how to co-ordinate different social media platforms in order to increase visibility and get the message accross.

Attendees will include:

  • Chiefs of Public Affairs
  • Directors of Community Engagement
  • New Media Section Chiefs
  • Information Directors/Officers
  • Marketing Directors
  • Heads of Communications Policy
  • Heads of Information Policy and Plans
  • Heads of Defence Media Centres

Workshop programme

8:30 Registration & Coffee

9:00 Why social media is vital V.I.T.A.L. to militatry influence activities?

9:40 How effective is twitter/Facebook/Flickr etc.?

10:00 Coffee break

10:20 Lessons learned? Or simply lessons identified?

11:00 The tools to use

11:20 Social media and the battlefield (influencing back home)

11:40 Social media and the battlefield (influencing the opposition)

12:00 Social media and the NATO view

12:20 Q&A

12:30 Close of Workshop

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Holiday Inn London - Kensington

Wrights Lane
Kensington
London
United Kingdom

Holiday Inn London - Kensington

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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UK Office
Opening Hours: 9.00 - 17.30 (local time)
SMi Group Ltd, 1 Westminster Bridge Road, London, SE1 7XW, United Kingdom
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
Website: http://www.smi-online.co.uk Email: events@smi-online.co.uk
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