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This interactive Masterclass will tackle the future development of the complex and sensitive military/media relationship, considering past successes and failures, the present tense situation between Government and the Press, and future opportunities and dangers in the light of new technologies.
Drawing on the expert experience of both the speaker and delegates this Masterclass will analyse and evaluate critical training procedures for military personnel and journalists
 

Key Topics Include:
• Case studies highlighting past successes and failures in military-media relations
• An understanding of the current complex military-media relationship and why it is so difficult to negotiate
• Where do governments fit within this situation, how can all 3 parties be satisfied.
• Where does the relationship break down and what initiatives should be implemented to avoid this.
• Effective and necessary training procedures for military personnel
 

 

Benefits of Attending:
• Learn from experienced experts and network with industry leaders
• Analyse the current issues in the military media relationship and evaluate how best to overcome them
• Expand your knowledge and understanding of the foremost ideas in media/military relations
• Take away critical skills and practices and apply these new skills to your own operations
 

Masterclass programme

8:30 Registration & Coffee

9:00 The current military-media relationship; how is it so complex and why is it so sensitive

Rupert Nichol

Rupert Nichol, Managing Director, Exercise Media Training

10:00 CASE STUDIES: Considering past successes and failures

11:00 Morning Coffee

11:30 The present tense situation between Government and the Press

12:20 Networking Lunch

13:50 Future opportunities and dangers in the light of new technologies

14:50 Afternoon Tea

15:20 Effective training procedures for military personnel and journalists

16:20 Chairman’s question and answer session

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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