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Now in it's second year, SMi's Social Media within the Military and Defence Sector conference will again showcase the latest initiatives in the use of Social Media for the Military and how this technology is helping military engagement, online communication, news broadcasting and online recruitment.

Topics covered will include the latest on how Social Media is used as a psychological warfare weapon against adversaries in the ever-evolving domain of cyber space and also how public social networks are used to influence enemies and to explain policy to civilians.

The conference will also address the growing importance of decentralising platforms and connecting people, enhancing the public's understanding and support for defence, infiltrating both open and closed social networks to counter enemy propaganda, data protection and operational security.

 

Testimonials from last year’s event:

“The best I have attended. Great international flavour and multiple perspectives of social media lessons learnt”
Ed Buclatin, Director of Public Affairs, US European Command

“Great speakers and ideal topics”
Adam Proctor, Digital Media Manager, RAF

“Outstanding conference”
Lt Col Sarto Leblanc, Director, Army Public Affairs, Department of National Defence, Canada

"It's of high standard"
Lt Col Jacinto Fernando, Defence Analyst, ARMSCOR

 

  • Learn how to harness the power of social media, the new weapon in the online battlefield
  • Meet senior policy makers shaping the future of social media in the Military
  • Hear the latest on OpSec and the vulnerabilities affecting social networking
  • Learn the latest on data protection legislation and recent changes made to help sharing and disseminating information
  • Assess how social media is used for creating ad-hoc groups and crowdsourcing

 

  • Social Media Directors/Officers
  • Editors
  • Corporate Publicity Officers
  • Campaign Directors
  • Public Affairs/PR officers
  • Heads of Communications Policy
  • Security Officers
  • Heads of Information Policy
  • Heads of Human Resources and Recruitment
  • Heads of New and Emerging Media
     

Last year's attendees included:

AgustaWestland; Airbus Military; American Embassy; ARMSCOR; Astrium Services; BAE SYSTEMS; BAE SYSTEMS HQ; British Army; CDS; Defence Command Denmark; Defence Research & Development Canada (DRDC); Defence Science Advisory Board; Department of National Defence; Department of National Defence, Canada; EUCOM ; Georgetown University; German Armed Forces (Bundeswehr); Google ; Hayagriva Software (P) Ltd.; Hewlett - Packard Limited Retirement Benefits Plan; Hewlett Packard; International Committee of the Red Cross ; Italian Air Force; Magus; MINDEF Singapore; MINDEF, Singapore; Ministry of Defence, Czech Republic; Ministry of Defence, Finland; Ministry of Defence, The Netherlands; Ministry of Defence, UK; MOD SIngapore; National Guard Bureau, USA; NATO Headquarters; Norwegian National Security Authority; OCCAR-EA; Palace Office; Paradigm ; RAF, UK; Republic of Singapore Air Force; Republic of Singapore Navy; Royal Armoured Corps, UK; Royal Office; SAAB; Saab Training Sytems; SaBRE; Sibylline; US Army; US Army Reserve; USG;

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Laurie Manton

Laurie Manton, Head of Communications and Press, The Service Personnel & Veterans Agency

9:10 OPENING ADDRESS

Pippa Norris

Pippa Norris, Head of Digital Engagement, Ministry of Defence, UK

  • A move from being risk averse to risk aware
  • Maintaining operational security online
  • Aligning different social media platforms
  • Making social media work for the military
  • 9:40 KEYNOTE ADDRESS

    Nick Jones

    Nick Jones, Deputy Director, Prime Minister's Office and Cabinet Office

  • Social media policy and process
  • External and internal goals
  • Building a network and increasing communication
  • Sharing information as opposed to promoting it
  • Challenges: the use of social media from "command and control" to "create and command attention"
  • Measuring success
  • 10:20 Engaging with an Armed Forces community

    Laurie Manton

    Laurie Manton, Head of Communications and Press, The Service Personnel & Veterans Agency

  • That was then this is now!
  • External and internal goals
  • Establishing Trust and an Audience
  • Facing up to challenges
  • How are we doing so far?
  • 11:00 Morning Coffee

    11:20 "The Bundeswehr on YouTube - mission accomplished!"

    Carsten Grueber

    Carsten Grueber, Senior Industry Manager, Government & Education, Google

  • Short introduction to online video - a mass phenomenon
  • YouTube - reach and relevance
  • youtube.com/bundeswehr - a quick intro
  • Defense Minister in the hot seat - citizen-powered interview with Thomas de Maiziere
  • youtube.com/bundeswehr - an external overview
  • 12:00 The German Armed Forces and Social Media in Public Affairs

    Joerg Jacobs

    Joerg Jacobs, Researcher, Bundeswehr Academy for Information and Communication

  • The basic research position on applying social media as a tool in public affairs
  • The policy, risks and opportunities in the use of social media
  • The decisive role Human Resource factor will be stressed
  • Lessons learned for campaigning from the ongoing campaign Wir.Dienen.Deutschland. (We.Serve.Germany) will be shared
  • 12:40 Networking Lunch

    14:00 Communicating strategically: some thoughts about internal and external audiences

    Alex Deane

    Alex Deane, Head of Public Affairs, Weber Shandwick

  • Morale and honesty
  • News and views
  • Segmentation
  • Threat assessments
  • Tactics
  • Verification and proportionality
  • 14:40 Terrorist use of social media

    John Rollins

    John Rollins, Specialist in Terrorism and National Security, Congressional Research Service

  • How and why terrorists use social media?
  • Case studies of terrorist use of the internet
  • What is the international community is doing to assess terrorists use of the internet
  • Persistent challenges and options for addressing this evolving activity

     

     

     

  • 15:00 Afternoon Tea

    15:40 Evaluating performance - Quality engagement vs research and numbers

  • Conversation vs information
  • Brand reflection
  • Social Media impact on other RAF online media
  • The growing importance of video - RAF YouTube
  • What is free? - Perception of free content required for RAF recruitment 
  • Adam Proctor

    Adam Proctor, Digital Media Manager, RAF, UK

    David  Ogden

    David Ogden , Head of Recruitment , RAF, UK

    16:20 Making Defence matter- public engagement through social media

    Clara Tan

    Clara Tan, Head, Defence Media Centre, MINDEF, Singapore

  • The Singapore Ministry of Defence’s social media strategy
  • Getting a head start - creating social media content by repurposing traditional media products
  • A multi-dimensional approach - seeing social media as an additional tool in your StratComms toolbox
  • CyberpioneerTV on YouTube - Tapping on the power of Reality TV
  • Experimenting with transmedia storytelling
  • 17:00 The RAF social media experience - from January 2010 to the present

    Wayne  Palmer

    Wayne Palmer, Head of Digital Media & Communication, RAF High Wycombe

  • Ensuring the right message to the right audience
  • Personal and operational security
  • Engaging with the public (social media business engagement model)
  • Monitoring statistics
  • Feedback to improve the product
  • 17:40 Chairman's closing remarks

    8:30 Re-registration & Coffee

    9:00 Chairman's Opening Remarks

    Paul Smyth

    Paul Smyth, Author, Blogging from the Battlefield

    9:20 Air Force Medical Service (AFMS) Electronic Health Communication Strategy

    Colonel Douglas  Anderson

    Colonel Douglas Anderson, Director, US Air Force

    10:00 Blogging from the Battlefield

    Paul Smyth

    Paul Smyth, Author, Blogging from the Battlefield

    10:40 Morning Coffee

    11:00 Social media within the context of Southern Africa and the implications for Defence

  • The technology landscape in Southern Africa
  • How the population interacts with social media - some trends
  • The uptake of social media in the defence environment
  • The challenges social media face in the defence environment
  • Bernard Odendaal

    Bernard Odendaal, CEO, The Fact Foundry

    11:40 Using social media as a transformed catalyst

    Erik Lagersten

    Erik Lagersten, Director, Communications, Swedish Armed Forces

  • Creating a dialogue with employees and the taxpayer
  • Connecting with the Swedish people and potential recruits
  • Operating and managing a website including blogs, as well as a FB and YouTube channel
  • The legislative background to covert monitoring via the Radio Defence Agency
  • Data protection and security issues
  • 12:20 Networking Lunch

    14:00 Would you communicate on an unsecured line?

    David  Oates

    David Oates, Vice President, International, Actiance Europe Ltd

  • Social networks like Facebook, LinkedIn and Twitter are increasingly being used by armed forces personnel for immediacy and collaboration
  • These real-time communication channels are unsecured lines which can pose a threat to both personnel security as well as national security
  • Malware and viruses are easily spread across these channels with potentially harmful effects on a nation's cyber integrity
  • Best practice and techniques to enable effective and secure collaboration and communication on social media
  • 14:40 NATO's social media

    Steven Mehringer

    Steven Mehringer, Head, Communication Technologies Section, NATO Headquarters

  • Taking the next steps
  • Return on investment
  • The community cohesion
  • Social media cyber attacks
  • 15:20 Afternoon Tea

    15:40 NASA: Managing out of this world social media efforts

    John Yembrick

    John Yembrick, NASA Social Media Manager, PA Director, NASA Ames Research Centre

  • Transition from organic to organized social media use (or start organized!)
  • Assess the right fit for your organization's use of social media within its structure and culture
  • Coordinate your organization's social media use across multiple departments and locations
  • Create a thriving social media function and engagement with fans and followers even with limited resources
  • Plan events to bring social media followers into your world
  • Adapt to the ever changing universe of social media
  • 16:20 The social challenge

  • Communicating with external and internal audiences in social media puts new requirement not only on communications, but the organisation and its stakeholders as a whole
  • The development of a social media strategy in an global organisation
  • How to enable and works towards social and online in an organisation
  • Understanding external and internal audiences online
  • Social as a collaborative enabler in an organisation
  • Daniel Westerstal

    Daniel Westerstal, Online Communications Manager, Saab

    17:00 Newtec case study - building a social media engagement strategy

    Jonas Verhaeghe

    Jonas Verhaeghe, e-communications Manager, Newtec

  • Ad, channel and content overload and changing buyer behaviour
  • The answer: Become relevant ‘again’, breaking through the jitter
  • Need for a content strategy: Listen, answer, become a trusted party
  • Digital clouds and social media as a cocktail party
  • Objectives of Newtec’s social media strategy
  • 17:40 Chairman's Closing Remarks and Close of Day Two

    +

    FEATURED SPEAKERS

    Andrew Morton

    Andrew Morton

    Digital and Social Media Manager, Purple Strategies
    Bernard Odendaal

    Bernard Odendaal

    CEO, The Fact Foundry
    Clara Tan

    Clara Tan

    Head, Defence Media Centre, MINDEF, Singapore
    Colonel Douglas  Anderson

    Colonel Douglas Anderson

    Director, US Air Force
    Daniel Westerstal

    Daniel Westerstal

    Online Communications Manager, Saab
    Erik Lagersten

    Erik Lagersten

    Director, Communications, Swedish Armed Forces
    Laurie Manton

    Laurie Manton

    Head of Communications and Press, The Service Personnel & Veterans Agency
    Nick Jones

    Nick Jones

    Deputy Director, Prime Minister's Office and Cabinet Office
    Paul Smyth

    Paul Smyth

    Author, Blogging from the Battlefield
    Pippa Norris

    Pippa Norris

    Head of Digital Engagement, Ministry of Defence, UK

    Adam Proctor

    Digital Media Manager, RAF, UK
    Adam Proctor

    Alex Deane

    Head of Public Affairs, Weber Shandwick
    Alex Deane

    Andrew Morton

    Digital and Social Media Manager, Purple Strategies
    Andrew Morton

    Bernard Odendaal

    CEO, The Fact Foundry
    Bernard Odendaal

    Carsten Grueber

    Senior Industry Manager, Government & Education, Google
    Carsten Grueber

    Clara Tan

    Head, Defence Media Centre, MINDEF, Singapore
    Clara Tan

    Colonel Douglas Anderson

    Director, US Air Force
    Colonel Douglas  Anderson

    Daniel Westerstal

    Online Communications Manager, Saab
    Daniel Westerstal

    David Oates

    Vice President, International, Actiance Europe Ltd
    David  Oates

    David Ogden

    Head of Recruitment , RAF, UK
    David  Ogden

    David Bailey

    Guest Lecturer, Social Media, NATO School Oberammergau
    David Bailey

    Erik Lagersten

    Director, Communications, Swedish Armed Forces
    Erik Lagersten

    Joerg Jacobs

    Researcher, Bundeswehr Academy for Information and Communication
    Joerg Jacobs

    John Rollins

    Specialist in Terrorism and National Security, Congressional Research Service
    John Rollins

    John Yembrick

    NASA Social Media Manager, PA Director, NASA Ames Research Centre
    John Yembrick

    Jonas Verhaeghe

    e-communications Manager, Newtec
    Jonas Verhaeghe

    Laurie Manton

    Head of Communications and Press, The Service Personnel & Veterans Agency
    Laurie Manton

    Nick Jones

    Deputy Director, Prime Minister's Office and Cabinet Office
    Nick Jones

    Paul Smyth

    Author, Blogging from the Battlefield
    Paul Smyth

    Pippa Norris

    Head of Digital Engagement, Ministry of Defence, UK
    Pippa Norris

    Steven Mehringer

    Head, Communication Technologies Section, NATO Headquarters
    Steven Mehringer

    Wayne Palmer

    Head of Digital Media & Communication, RAF High Wycombe
    Wayne  Palmer

    Workshops

    Social Media as an influence tool in conflict and post conflict
    Workshop

    Social Media as an influence tool in conflict and post conflict

    Holiday Inn London - Kensington
    13th November 2012
    London, United Kingdom

    Creating a sustainable social media presence
    Workshop

    Creating a sustainable social media presence

    Holiday Inn London - Kensington
    13th November 2012
    London, United Kingdom

    Copthorne Tara Hotel

    Scarsdale Place
    Kensington
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.

     

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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