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Social media has revolutionised our means of communication intercepting every region, sector and facet on an internal scale. Industries have been forced to not only acknowledge its existence but must embrace and evolve in order to survive in this new age of digitisation. The Military and Defence industry are no exception to this rule; for in recent years we have seen the utilisation of social media in order to accomplish many applications. However, we have also observed the use of social media for much darker intentions, with extremist groups using it as medium to spread their image and brand at an alarming rate on a global scale. We are entering into a new age whereby the security is not only determined by physical warfare and diplomatic reasoning but increasingly dependent on our digital capabilities as well. The question is, who is winning?

Following the phenomenal success of last year, SMi are pleased to announce the re-introduction of SMi's 5th Annual Social Media In The Defence & Military conference taking place in London on the 19th and 20th of November, 2015. This conference shall explore the developments within the social media space in a manner which is directly applicable to those who operate within the Defence and Military industry.

The conference shall cover all aspects of social media use from:

• Recruitment and Propaganda
• Strategy communication
• Public
• Cyber security
• Intelligence
• Extremist and cybercriminal threats
• Creating effective content
• Ethics
• Data sensitivity and management 
 

Very interesting array of speakers – love how international the audience is as well.” - Delegate 2014

“Best conference in terms of quality and people present” - Delegate 2014

“Smaller audience allowed for easier networking” - Delegate 2014

 

• A truly international audience providing the opportunity to understand how different Defence and Military organisations utilise social media for strategic communication, operations and brand image
Analysis of the new “social media battlefield” including future trends in usage by terrorist organisations as well as other transnational criminal organisations
• Up to date and highly relevant case studies analysing social media’s role within the Ukrainian conflict and other highly topical issues.
Understanding the risks involved with social media including account hacking and its influence on public image.
Assessing the technological capabilities and most cutting edge social media platforms for audience engagement. Where is the market and where is it going?
Learn from thought leaders and experts on strategic communication as well as the creation of effective and engaging content which speaks to your demographic.
 

   

 Key personnel

Head of Online Engagement; ACC Director of Public Affairs G80Division Staff; Account Executive ICS Sales Manager; Account Supervisor; Information Security Specialist Sr; Account Supervisor- Interactive Interactive Account Executive; Army Lead – Cyber Security Major; Assistant Division Commander Management Supervisor; Chief Knowledge Officer (CKO) Manager; Chief of Public Affairs Internal Marketing Specialist; Chief Operating Officer Marketing Support Specialist; Chief, Command Information Marketing; Maritime Solutions; Chief, Media Relations; New Media Director in the IDF; Commander Outreach Coordinator; Communications Director Public Affairs Officer; Communications Specialist Public Affairs Specialist; Corporate Communications Directorate Research Analyst; Creative Director Secretary of the Air Force Public Affairs; Data Scientist Senior Community Manager; Deputy Chief of Public Affairs Senior Consultant; Deputy Public Affairs Officer Senior Editor; Direct Marketing Project Officer Social Media Account Executive; Director of Community Engagement Social Media Analyst; Director of Digital and Social Media Social Media Chief; Director Of Organizational Development Social Media Director; Director of Public Affairs Social media Research and Strategy; Director of Social Media Software Engineer Leader; Director, Communications Strategies; Special Projects Scientist; Director, Industry Solutions Sr. Program Analyst; Director; Military Affairs Division Supervisor; Director, Online and Social Media Division Supervisor; Interactive Director; Strategy & Planning; Internal Communications Technical Writer; Doctrine Developer and Analyst; Vice President of Marketing; Editor and Consultant Web News Director; Executive Account Web Strategist; Executive Vice President

 

Previous attendees include:

3i-MIND Technologies GmbH; Airbus Group UK; Army Head Quarters; Board on Behavioral, Cognitive, and Sensory Sciences; Civil Service; Defence Intelligence And Security Centre; Defense Media Activity; Department Of State Vc/ta Room 2833; DND - Public Affairs - Director General of Marketing and Web; Dstl; Edelman Digital; Embassy of Ukraine; ESG GmbH; EU Naval Force; European Commission (DG COMM); European Defence Agency; Finnish Defence Forces; FNSS Savunma Sistemleri A.S.; Government of Singapore; IBM UK; iDirect Europe ; Joint Defence Staff ; Kuwait National Guard; LGEO Research; Lockheed Martin; Lockheed Martin UK; LSC Group; Malwell Corporate Projects Ltd; Marine Scotland Compliance; Maritime Security Centre – Horn of Africa; Market Wired; MINDEF; Mindef Singapore; MINDEF, Singapore; MINDEF/SAF; Ministry Of Defence; Ministry of Foreign Affairs; MOD; National Research Council; NATO; NATO ACT; NATO Headquarters; Nigeria Customs Service; Norwegian armed forces; Norwegian National Security Authority; QinetiQ; Raytheon BBN Technologies Corp.; Republic of Singapore Navy; Royal Air Force High Wycombe; RSAF; RUAG Defence; Saab AB; Sabre DRM; SHRM; Singapore Armed Forces; Swedish Armed Forces; Tawazun; Texifter LLC; The Norwegian Army; The Royal British Legion; US Army;

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Steven Mehringer

Steven Mehringer, Head of Communication Services, Public Diplomacy Division, NATO HQ

9:10 KEYNOTE ADDRESS: Social Media – The Question of Audience versus Influence?

Mick  Latter

Mick Latter, Digital Recruiting and Digital Content Manager, Gannet Media Ltd
View Bio

• Using social media as an instrument to influence and galvanise support for a specific defence diplomacy engagement activity or military operation
• Does audience equate to influence?
• Assessing how to overcome the challenges involved in rallying support
• Case studies and examples of PR social media campaigns carried out by British Army Music

9:50 SPECIAL GUEST ADDRESS: Communicating Conflict – Social Media Challenges On The Battlefield

Israeli Defense Official

Israeli Defense Official, IDF Spokesman, Israel Defense Forces (IDF)

10:30 The Value of Social Data on the Ground

Karl Swannie

Karl Swannie, CEO, EchoSec
View Bio

-       Where our social mapping came from
-       What we discovered early
-       Who this is relevant to
-       How it will change your world

11:00 Morning Coffee

11:30 Protecting Democracy: Using Social Media to Combat Radicalisation and Recruitment on Social Media!

Brigadier General (ret'd) Mark Goldblatt

Brigadier General (ret'd) Mark Goldblatt , Founder and CEO , Cycurity Vision

In current times when social media platforms are being hijacked by extremists and used as channels for promoting radicalization and recruitment, democracies must adapt new tactics in order to protect themselves:

• Understanding why democracies have failed thus far
• Case-Study: Breaking down the radicalization and recruitment process
• Forming a coherent strategy: identifying key points of intervention
• Implementing the “Iron Dome principle”: overcoming numbers with technology

12:00 Rise of Visual - Impact of Visual Content Creation

Nathan  Tyler

Nathan Tyler, Head of Digital, British Forces Broadcasting Service

• An update on the challenges and successes of BFBS
• Content delivery revolutionising the means of internal
communication and strengthening military morale
• Examining how visual and content have been perverted by
extremist groups as a tool to reach, engage, secure and
grow audiences
• How can we respond to this new threat?

12:30 The secret to effective target group engagement - who, how and why?

Caitriona  O'Connor

Caitriona O'Connor, Global Digital Brand Manager, Saab

How to find clarity within chaos and build connections in a focused and effective way

• Does social media really make an impact?
• Escaping the broadcast trap
• Narrowing down the target group and making the connection, case example: "Keeping society safe campaign"
• Integrating paid/owned/earned
• Staying one step ahead

13:00 Networking Lunch

14:00 Countering Social Media Terrorism: A US Defense Department Perspective

Brad Kimberly

Brad Kimberly, Director of DoD Social Media, Defense Media Activity

• Protecting members of the defense department against terrorist social media groups
• Assessment of methods used by terrorist organisations to spread ideals
• How can we deal with the social media activity? What are the future trends and patterns of engagement?

14:30 A Year of Lesson Learned Social Media Coordination, Department of National Defence, Government of Canada

Director General Janice Keenan

Director General Janice Keenan, Marketing & E-Communication, Department of National Defence

• Understanding our social media channels
• Best practices gleaned from our national and international study
• Our strategy and efforts in enhancing our social media presence
• Our success and lessons learned

15:00 Afternoon Tea

15:30 Social media and the Royal Netherlands Army

Brigadier General Hans Damen

Brigadier General Hans Damen, Director of Support, Royal Netherlands Army

• Developments in Society 3.0 in relation to the military
• Combining a professional and personal profile online;
Mission Impossible?
• Analyse and plan social media content in a combined
environment

16:00 Roundtable Discussion - Social Media’s Impact on Military Operations: Awareness versus Security?

Mick  Latter

Mick Latter, Digital Recruiting and Digital Content Manager, Gannet Media Ltd
View Bio

Brigadier General Hans Damen

Brigadier General Hans Damen, Director of Support, Royal Netherlands Army

Fredrik Johnsen

Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority

Brad Kimberly

Brad Kimberly, Director of DoD Social Media, Defense Media Activity

• A holistic discussion in relation to the pros and cons of social
media as a tool of operational awareness against
operational security
• Can social media compromise the operations of a mission?
• In what case do the military use social media to inform the
public of activities?
• Assessing social media’s power to influence the perception
of operations by the public and the policy makers

16:40 Chairman’s Closing Remarks and Close of Day One

Steven Mehringer

Steven Mehringer, Head of Communication Services, Public Diplomacy Division, NATO HQ

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Steven Mehringer

Steven Mehringer, Head of Communication Services, Public Diplomacy Division, NATO HQ

9:10 KEYNOTE ADDRESS: NATO’s Digital Outreach: Creating a Global Conversation

Steven Mehringer

Steven Mehringer, Head of Communication Services, Public Diplomacy Division, NATO HQ

• Storytelling and ‘Storyselling’
• Doing less, but better
• Mobile matters

9:50 An Update from the EEAS

David  Tunney

David Tunney, Head of Social Media, European External Action Service

• Use of social media to enforce operations and relationships
with EU and external countries
• Social media as a facilitator of peace and stability for EU
and external countries
• Update on new social media strategies

10:20 Social Media in Action

Commander Royal Netherlands Navy Peet Rood

Commander Royal Netherlands Navy Peet Rood, Section Head Social Media and Productions, Allied Command Operations/Supreme Headquarters Allied Powers Europe
View Bio

10:50 Morning Coffee

11:20 Policing capabilities for a Digital Age

Giles Herdale

Giles Herdale, Head of Digital Intelligence & Investigation strategy lead, National Police Chiefs Council, College of Policing, Home Office

• How policing responds to the threats and opportunities presented by the internet
• The importance of collaboration with industry and academia
• Maintaining policing legitimacy and public consent

11:50 SPECIAL ADDRESS: Measuring your social media strategy and activities

Zoe Cairns

Zoe Cairns, Partner, Social Media Trainer and Consultant, ZC Social Media

Learn how to construct a successful social media strategy and measure the success of your campaigns
• Overview of the critical steps needed to optimise your social media presence
• The 3 important goals to measure in your initial journey
• Discover social media tools to help you
• Measuring your return on investment/influence
 

12:20 5 Considerations for deploying social media effectively across defence

Merinda Peppard

Merinda Peppard, Marketing Director, EMEA, HootSuite

• Learn about the latest trends on social media use in defence
• Gather best practice and case study examples from top defence organisations
• Receive top tips for scaling social media across your organisation
• Understand communication best practices for engaging with your citizens and community
• Gain an understanding of security best practices and crisis communication

12:50 Networking Lunch

13:50 KEYNOTE ADDRESS: Taking a Strategic Approach to Social Media

Lieutenant Colonel Juanita Chang

Lieutenant Colonel Juanita Chang, Masters Student, National War College, United States Army
View Bio

• Assessing ends, ways and means and using them to your advantage
• Using social media tools to set the strategic environment
• An update on where U.S. Army and DoD are with use of social media after 5 years

14:30 Activism and Hacktivism: Managing Both Sides of Every Social Media Strategy

Nigel Jones

Nigel Jones, Director , Accordance Associates

• Social media isn’t simply another channel for broadcast -
its power and risks are generated in its technologically
enabled engagement with people
• Understanding upside and downside risk
• How should individuals and organisations manage social
media risk in a whole organization context?

15:00 Afternoon Tea

15:30 10 Reasons Why Social Media Might Be Dead, and Why It Is Not Too Late To Engage

Fredrik Johnsen

Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority

• Is social media dead? How did we miss the train?
• How do we reach and engage our target audience in
2016… and beyond?
• What happened to the social media pioneers like Dell and
Coke. What are they doing now?
• If social is dead, what’s next?

16:00 Panel Debate - The impact of social media on open source intelligence – can it impinge on human rights?

David  Tunney

David Tunney, Head of Social Media, European External Action Service

Nigel Jones

Nigel Jones, Director , Accordance Associates

Giles Herdale

Giles Herdale, Head of Digital Intelligence & Investigation strategy lead, National Police Chiefs Council, College of Policing, Home Office

Caitriona  O'Connor

Caitriona O'Connor, Global Digital Brand Manager, Saab

• Discussing the argument of liberty versus security
• Which is more important? Should the military and law
enforcement establishments forgo the civil liberties of the
public for the sake of protection
• Is there a need for a change in legislation/regulation?
• What is the current state of intelligence gathering in
relation to social media and is it reliable?

16:40 Chairman’s Closing Remarks and Close of Day Two

Steven Mehringer

Steven Mehringer, Head of Communication Services, Public Diplomacy Division, NATO HQ

+

FEATURED SPEAKERS

Brigadier General Hans Damen

Brigadier General Hans Damen

Director of Support, Royal Netherlands Army
Commander Royal Netherlands Navy Peet Rood

Commander Royal Netherlands Navy Peet Rood

Section Head Social Media and Productions, Allied Command Operations/Supreme Headquarters Allied Powers Europe
David  Tunney

David Tunney

Head of Social Media, European External Action Service
Director General Janice Keenan

Director General Janice Keenan

Marketing & E-Communication, Department of National Defence
Karl Swannie

Karl Swannie

CEO, EchoSec
Lieutenant Colonel Juanita Chang

Lieutenant Colonel Juanita Chang

Masters Student, National War College, United States Army
Mick  Latter

Mick Latter

Digital Recruiting and Digital Content Manager, Gannet Media Ltd
Steven Mehringer

Steven Mehringer

Head of Communication Services, Public Diplomacy Division, NATO HQ
Zoe Cairns

Zoe Cairns

Partner, Social Media Trainer and Consultant, ZC Social Media

Brad Kimberly

Director of DoD Social Media, Defense Media Activity
Brad Kimberly

Brad Kimberly is the Director of DoD Social Media at the Defense Media Activity (DMA), Fort Meade, Maryland. DMA is the Department of Defense's direct line of communication for news and information to U.S. forces worldwide. The agency presents news, information and entertainment on a variety of media platforms, including radio, television, internet, print media and emerging media technologies. DMA informs millions of active, Guard and Reserve service members, civilian employees, contractors, military retirees and their families in the U.S. and abroad.

From 2011 to 2015, Mr. Kimberly was the owner and Director of Strategic Communications for BK PR Solutions in Atlanta, Georgia. In this position, he was responsible for consulting with corporate and individual clients on social media growth, web development and communicating key messages to clients’ target audiences.

Mr. Kimberly previously served at the Office of the Director of National Intelligence (ODNI) in Washington, D.C. where he served in the Office of Public Affairs as the agency’s first Director of Social Media. In addition to developing the social media strategy for ODNI’s existing Facebook account, Mr. Kimberly established a Twitter and YouTube presence for the top intelligence organization in the United States. He served as principal social media advisor to the 16 intelligence agencies under the ODNI’s umbrella.

Prior to joining ODNI, Mr. Kimberly was the Chief of Public Affairs at Edwards Air Force Base, California, and the Chief of Media Relations and Social Media at Maxwell Air Force Base, Alabama. As the Chief of Public Affairs, Mr. Kimberly led a team of public affairs and multimedia professionals to communicate the mission and successes of the Air Force Flight Test Center. In that position, he developed the first installation-focused audio podcast in the Department of Defense.

Mr. Kimberly is a graduate of the University of Houston in Houston, Texas, where he earned a bachelor’s degree in Communications.

Brigadier General (ret'd) Mark Goldblatt

Founder and CEO , Cycurity Vision
Brigadier General (ret'd) Mark Goldblatt

Founder and CEO of Cycurity Vision Limited.
Cycurity Vision Ltd. provides cutting-edge Business Intelligence and Technological Reputation Management solutions.

Retired Deputy Head of Division (equivalent to the rank of Brigadier General), in the Israel Intelligence Services.

From 2005 to 2013 Mr. Goldblatt was the CEO of an International Wealth Management Company.

Mr. Goldblatt is a Bachelor’s Degree in International Relations from the Hebrew University in Jerusalem and a (MBA) Master’s Degree in Business Administration from Pace University in New York.
 

Brigadier General Hans Damen

Director of Support, Royal Netherlands Army
Brigadier General Hans Damen

Caitriona O'Connor

Global Digital Brand Manager, Saab
Caitriona  O'Connor

Caitriona O’Connor joined the Swedish security and defense company Saab two years ago. She is Global Digital Brand Manager and oversees the strategic development of their digital communication managing global roll out and training across the organization. She also spends a great deal of her time working with content, target groups, and tactical analysis for major events and campaigns.
Prior to Saab, Caitriona held the position of Head of Social Media for JG Communication, one of the Nordics biggest content agencies. During this time she led a team of social media specialists working with some of the Nordics biggest multinational companies, including the global ICT company Ericsson, and construction and engineering company Skanska. In her free time, Caitriona is a voluntary advisor to a number of non-profit organizations, including the WIMSeries, the only professional sailing event for women in the world.
Following her studies, Caitriona joined the Irish Government’s trade and export organization Enterprise Ireland, as a marketing advisor for the Nordics office after working with a number of high tech start-ups. Caitriona holds a degree within Business Economics and Social Science at Trinity College Dublin.
Caitriona was born in the United States, grew up in Ireland and currently lives in Stockholm, Sweden.
 

Commander Royal Netherlands Navy Peet Rood

Section Head Social Media and Productions, Allied Command Operations/Supreme Headquarters Allied Powers Europe
Commander Royal Netherlands Navy Peet Rood

Chief Social Media for the Public Affairs Office at Allied Command Operations (ACO) / Supreme Headquarters Allied Powers Europe (SHAPE) since 2013.
Commander Rood started his sailing career on merchant ships as a ships mate for 3 years, before he switched to the Netherlands Royal Navy. He has over 30 years of active duty in the Royal Netherlands Navy and served on patrol vessels, mine hunters, frigates, helicopters and maritime patrol aircraft.

After working as a staff officer in the Netherlands Coastguard and at a NATO Centre of Excellence in Germany he moved to Belgium in his present job at SHAPE.
As section head Social Media he is part of the SHAPE Public Affairs Office team and responsible for the Allied Command Operations websites, Social Media platforms and video & photo productions.
Commander Rood is married and has four children, he likes sports (triathlon) and riding on his motor cycle. In his family life he loves to cook, read and work with his hands.

David Tunney

Head of Social Media, European External Action Service
David  Tunney

Director General Janice Keenan

Marketing & E-Communication, Department of National Defence
Director General Janice Keenan

Fredrik Johnsen

Communications Advisor, Norwegian National Security Authority
Fredrik Johnsen

Giles Herdale

Head of Digital Intelligence & Investigation strategy lead, National Police Chiefs Council, College of Policing, Home Office
Giles Herdale

Israeli Defense Official

IDF Spokesman, Israel Defense Forces (IDF)
Israeli Defense Official

Karl Swannie

CEO, EchoSec
Karl Swannie

Karl Swannie is a Canadian serial entrepreneur and has helped build a number of successful ventures. These ventures supported major clients like Amtrak, Coca-Cola, and British Petroleum. He has repeatedly applied his passion for emerging technologies and has been quoted as an expert in Internet mapping, 3D vision, social media, land asset management systems and many more. Karl recently spoke at a TEDx event about new innovative technologies that are going to change the world. Karl is currently serving as the CEO of Echosec Systems, the disruptive social media security company, where he manages strategic direction and company vision. When not hard at work in Victoria, you can find Karl diving down hills on his mountain bike, or relaxing by his beach cabin with his wonderful family.
 

Lieutenant Colonel Juanita Chang

Masters Student, National War College, United States Army
Lieutenant Colonel Juanita Chang

As the U.S. Army’s Director of Online and Social Media from 2010-2012, Juanita Chang wrote the first handbook on the use of social media within the Department of Defense, which became the go-to reference for the services for the first several years of social media growth within the government and the military. She has been a public affairs officer since 2003, and has held a variety of positions of increased responsibility, including leading public affairs efforts during multiple deployments to both Afghanistan and Iraq. During her most recent assignment in the Pentagon, Juanita was the public affairs advisor to the Under Secretary of the U.S. Army.

Merinda Peppard

Marketing Director, EMEA, HootSuite
Merinda Peppard

In her role as Marketing Director, Merinda is responsible for leading Hootsuite’s marketing in EMEA. Her team positions Hootsuite as the social relationship platform of choice by managing integrated marketing programmes to educate businesses on how to unlock the business value from social media.
During the last 15 years, Merinda held several management positions in marketing, working primarily for digital marketing, SAAS and technology businesses. Prior to Hootsuite, Merinda served as head of marketing at Adobe, where she launched the company’s Adobe Social and Adobe Media Optimiser solutions in Europe.
You can find Merinda on Twitter @Peppard where she frequently writes about her love of Dim Sum.

 

Mick Latter

Digital Recruiting and Digital Content Manager, Gannet Media Ltd
Mick  Latter

Mick was previously head of digital content for British Army Music. During this period he successfully implemented social media and digital strategy and content to support brand awareness and media engagement to internal and external audiences about major modernization and changes to Army Music.
Vastly experienced with proven success in producing content and implementing strategies across multi-media programmes via global projects. He has worked closely with multiple NGOs, British Embassy offices, DFID and other related organisations around the world.
He has been marketing manager on a number of major military events working directly with the management teams of the RFU, ABF the Soldiers Fund, British Legion, Jools Holland, Haley Westenra, The Soldiers and Status Quo.
Mick is the Managing Director of Gannet Media Limited, a social media consultancy, management and training company who are working with a number of military units, military associations and charities in developing their digital profiles and outputs. Currently working with Army Music trust fund, Corps of Army Music, Defence Medical Welfare Service, Lady Grover’s Fund, The List Ex UK Armed Forces Recruitment and Business Network many others.
Mick is also an Army Reservist his current role is Recruitment and Digital Content Manager 77th Brigade British Army.
 

Nathan Tyler

Head of Digital, British Forces Broadcasting Service
Nathan  Tyler

Nathan Tyler is the Head of Digital for the Services Sound and Vision Corporation, best known for BFBS Radio, British Forces News and now Forces TV.

He's a traditional, new and social media expert with 17 years industry experience. A long-time advocate of Digital he has a proven track record of introducing and integrating new media into traditional broadcasting.

From an early award-winning career as a Video Editor working in hostile environments such as Afghanistan and the 9/11 attacks in New York; to an Executive Producer at Sky News responsible for the highest-rating programme on the channel, breaking major news stories including the start of the London Riots.

As Sky News expanded its Digital presence Nathan became the Video Content Manager - responsible for commissioning, producing and managing video across all of the broadcaster's digital platforms.

Now Head of Digital at SSVC - he's responsible 10 websites including www.forces.tv, 15 major social media accounts, a YouTube channel, content delivery to deployed UK Armed Forces and projects including the digitisation of a 40 year News Archive.
 

Nigel Jones

Director , Accordance Associates
Nigel Jones

Nigel Jones is Director of Accordance Associates Limited. He has recently worked in East and West Africa and Eastern Europe on strategic communications. He is a Visiting Fellow at the Defence Studies Department, King’s College London. Nigel is also the Chief Executive of the Information Assurance Advisory Council, a strategic research organisation offering advice on security, resilience and safety of information society and the digital economy to senior members of government and corporations. Until March 2015 Nigel was Senior Lecturer in Cyber Defence and Information Operations at Cranfield University at the Defence Academy of the United Kingdom. He designed and implemented the Cyber MSc Programme for UK Defence and ran the UK Chevening-TCS International Cyber Policy programme for Indian Fellows. He was the co-director of culture programmes for deploying cultural specialists. Prior to Joining Cranfield, Nigel was Director of the UK's Cyber Security Knowledge Transfer Network, bringing academic, public and private stakeholders together to work on innovation in contemporary security challenges. This he did whilst at QinetiQ PLC where he ran a cyber security and information operations research and consultancy team, working across sectors in the critical infrastructure and the Ministry of Defence Research Programme. His interest in communications in security and conflict stems from his previous 16 years in the Army, that saw operational deployments in which he ran communications campaigns or provided training in audience analysis and communications planning.

Steven Mehringer

Head of Communication Services, Public Diplomacy Division, NATO HQ
Steven Mehringer

Zoe Cairns

Partner, Social Media Trainer and Consultant, ZC Social Media
Zoe Cairns

Sponsors and Exhibitors

Official Media Partner

Supporters

Workshops

Social Media: Content Creation and Delivery in the Military Sphere
Workshop

Social Media: Content Creation and Delivery in the Military Sphere

Holiday Inn Kensington Forum
18th November 2015
London, United Kingdom

Building and Managing Social Media Communities
Workshop

Building and Managing Social Media Communities

Holiday Inn Kensington Forum
18th November 2015
London, United Kingdom

VENUE

Holiday Inn Kensington Forum

97 Cromwell Road , London, United Kingdom

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

HOTEL BOOKING FORM

Attendee List for Social Media within the Defence and Military Sector 2015

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An Interview with Echosec CEO, Karl Swannie…because “WHERE” matters!

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Q&A with Saab’s Global Communications Manager of Social Media & Content

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EXCLUSIVE: An Interview with Hootsuite EMEA Marketing Director, Merinda Peppard

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Interview with Mick Latter

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Interview with Italian Naval Staff College

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Sponsors and Exhibitors


Cycurity

Sponsors and Exhibitors
http://cycurity.com/

Cycurity Vision Ltd. provides cutting-edge Business Intelligence and Reputation Management solutions. The company’s founders are two high-ranking veteran officers of the Israeli Intelligence Community. The company’s staff is comprised of members of elite IDF intelligence units, as well as social-network professionals and analysts with capabilities relevant to the countries in which we operate. Cycurity’s ORM (Online Reputation Management) department provides large-scale thought leadership solutions, based on its propriety technology and field-tested methodology. The department identifies, befriends and cultivates relationships with thought leaders, activists, decision makers or potential clientele (generally referred to as VIPs), thus leveraging these relationships to deliver quantifiable results for the client. The ORM department works on the belief that a self-motivated VIP becomes the ideal advocate for our client’s messages. Using the power of social networks, we can build a very large amount of real relationships with the identified VIPs, by giving them one-on-one personal attention. This attention generates trust, later to be converted into a wide range of influence, from decision making to mass mobilization. These results could be translated into acceptance of the client’s narrative, positive content regarding the client’s message and high-ranking decision-making. The combination of our knowledge, in-house technology and military intelligence experience, delivers successful results and achieves high conversion rates without compromising scalability. Our clients include countries, large NGOs, corporate entities, private individuals and commercial firms.


Echosec

Sponsors and Exhibitors
http://www.echosec.net/

More than one billion social media posts are published online everyday. So how do you detect information essential to your organisation? Echosec offers a new approach to search for relevant social media. In the past, keywords or hashtags were the predominant method for searching through social media data. Unfortunately, starting with keywords or hashtags requires that you have prior information about the search. The resulting accuracy of the results is also subject to spelling mistakes and colloquialisms. Furthermore many posts don’t include text at all as users continue to let photos speak for them. Echosec enables you to search starting with simply a single location of interest. Echosec taps into all of the major social media networks. Twitter, Instagram, YouTube, and many other social media sources are included the search results. Even international social media giants like VKontake (Russia), Sina Weibo (China) are available on the system. We are constantly looking for more data sources and adding them as they become important to our customers. Echosec has developed an effective method for gathering critical intelligence and monitoring incidents in real-time, delivering actionable knowledge to law enforcement, security, and intelligence professionals. The system wide focus on team collaboration, communication, and efficiency has launched Echosec into a market leading position as the platform for situational awareness. Ultimately, the goal is to provide an effective location-based social media solution to customers who are interested in identifying defence and security threats, reducing corporate online exposure, or simply want to engage with influential citizens within a given area. We work, govern, and socialise primarily by location. We live that way - now you can search that way.

Media Partners


Social Media Examiner

Official Media Partner
http://www.socialmediaexaminer.com

The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Social Media Examiner hosts the popular Social Media Marketing Podcast and the industry's leading physical conference, Social Media Marketing World - http://www.socialmediaexaminer.com


Visibility Magazine

Official Media Partner
http://www.visibilitymagazineintl.com

Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.


Social Media Portal

Official Media Partner
http://www.socialmediaportal.com

The Social Media Portal (SMP) is a global news and information directory. Showcasing social media and related technology its free resources benefits academics, analysts, advertisers, businesses, marketers, PRs, researchers etc. Add your apps, blogs, press releases, campaigns, research, events and more for free. Keep up-to-date @smponline.

Media Partners


Defense Conferences

Supporters
http://www.marketresearchmedia.com

Market Research Media Ltd, a leading market research firm, provides comprehensive market research reports and forecasts to assist governmental and corporate decision makers understand the dynamics of world’s technology markets. Fortune 500 companies, US Congress and EU government bodies rely on our strategic insights.


TopSEOs

Supporters
http://www.topseosglobal.com/

The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.


Epicos

Supporters
http://www.Epicos.com

Epicos is a global, multifaceted portal providing Aerospace and Defense industries around the world with business intelligence and active support to access opportunities on international procurements, industrial cooperation and offsets. Epicos has carried out extensive industry analysis and mapping of capabilities of A&D Industries and offers this knowledge to its members helping them to identify business opportunities and to build strategic alliances. Additionally, Epicos supports the global A&D industry through a wide range of on-line services and products including but not limited to: a large online procurement database, an updated Business Directory, an e-library with extensive information regarding procurement and offsets processes systems and an up to the minute news database.


Naval Technology

Supporters
http://www.naval-technology.com

Naval-technology.com brings you up-to-date international news and features on technology in the defence industry, covering projects, trends, products, services and more in the naval sector. With a team of journalists situated around the world, naval-technology.com, along with sister sites www.army-technology.com and www.airforce-technology.com, is the only business service that focuses on the technologies required by military personnel and companies working in this important space. This is combined with one of the most comprehensive and detailed listings of naval equipment suppliers and their products, free white paper downloads and company press releases, making naval-technology.com the key point of reference for the naval sector.


Homeland Security Corporation (HSRC)

Supporters
http://www.hsrc.biz

Homeland Security Research Corp. (HSRC) is a Washington, DC-based international market research and strategic consulting firm serving the homeland security community. HSRC provides premium market, technology and industry expertise that enables our global clients to gain critical insight into the business opportunities that exist within the Homeland Security & Homeland Defense market. Government clients include the US, UK, Japan, Korea, Taiwan, Israel, Canada, Germany, Australia, Sweden, Finland, and Singapore. US Congress, DHS, US Army, US Navy, DOD, DOT, GAO, NATO, and the EU are among others. HSRC serves over 600 private sector clients, including all major defense contractors and many Fortune 500 companies.


Int. J. of Internet Marketing and Advertising

Supporters
http://www.inderscience.com/ijima

IJIMA is a double-blind refereed, highly professional and authoritative source of information in the field of Internet and its applications in marketing and advertising. IJIMA also publishes theories and practices that are useful to executives in managing marketing and advertising activities over the Internet.


Military Systems and Technology

Supporters
http://www.militarysystems-tech.com

Military Systems & Technology is an on-line resource for the International Military Defence & Aerospace Industry. It is a major platform for communication between buyers and sellers. It profiles the very latest Military Systems and Technology from Defence Companies around the Globe. Also listing up and coming Military Exhibitions and Events.


Satellite Evolution Group

Supporters
http://www.satellite-evolution.com

The Satellite Evolution Group delivers a portfolio of must-read publications including; Satellite Evolution Asia; Satellite Evolution EMEA; and Satellite Evolution Global. Containing news, analysis, case studies, and renowned Q&As - the magazines are a must-read. In addition to print magazines, the Satellite Evolution Group delivers products across a complete multimedia platform including email, CD, HTML, audio, and video streaming.


Technologies.org

Supporters
http://www.technologies.org

Technologies.org is a collaborative research tool maintained and supported supported by team of market analysts to track, monitor and share vital information on the latest technology trends by following money trail of government grants and venture capital deals.


Copybook - Military

Supporters
http://www.copybook.com/military

Copybook- Military is a leading B2B platform serving the armed forces industry around the world. Reach buyers effectively with our one stop multimedia-rich profiles which include articles, videos, images, social media and more to really showcase your company and products. If you are attending an event, add it to your profile and make contact with other attendees quickly and easily through Copybook. Copybook- Military is part of the Copybook Global Business Network.


Defence Suppliers

Supporters
http://www.defence-suppliers.com

Defence Suppliers.com provides a unique platform to present your latest equipment and systems to the world’s defence and security industry. We are the defence industry’s number one information resource for MODs, DODs, decision makers, governments, prime contractors, service chiefs, defence ministers, police forces and system integrators. The portal provides an opportunity for visitors to develop international relationships and generate new business opportunities.


Inderscience Publishers

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http://www.inderscience.com

Inderscience is a dynamic, leading, independent journal publisher. The company disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas. Inderscience offers over 35 years' experience in publishing and has succeeded in building a substantial collection approaching 400 high-quality peer-reviewed international research journals in both online and print formats. We offer a variety of ways to keep up-to-date with the latest published leading-edge research while our online collection represents a fully-searchable digital archive of around 60,000 articles.


Aerospace Technology

Supporters
http://www.aerospace-technology.com/



Armada International

Supporters
www.armadainternational.com

ARMADA INTERNATIONAL is leading defence magazine which reports on and analyses defence systems, equipment and technology. Together with its Compendium supplements, ARMADA provides defence planners in the militaries, in government, in procurement and in the defence industry itself with the information they need to plan their strategies.


Soldier Modernisation

Supporters
http://www.soldiermod.com

Soldier Modernisation (SoldierMod.Com) is an authoritative policy and technology publication for the international defense community, serving the integrated equipment needs of the dismounted soldier and marine in operations today and the fielding of Soldier Modernisation Programmes over the next few years. SoldierMod.Com is designed to provide insights into how decision makers plan to transform operations in the areas of survivability, sustainability, C4I, lethality and mobility; managing the balance between the promise of 'leap-ahead technology balance and mature cost effective solutions. SoldierMod is distributed in many formats which will include an 50 page journal 10,000 copies BPA Audited, twice annually , in January and June Our Website www.soldiermod.com , Has a 24 hour news service , anytime ( currently at over 20,000 individual visits per month ) . We also have an online technical forum where anyone in the industry can ask us strategic or technological questions , our partners and experts will respond directly back.


Army Technology

Supporters
http://www.army-technology.com

Army-technology.com brings you up-to-date international news and features on the defence industry, covering military projects, trends, products, services and more in the army sector. With a team of journalists around the world, army-technology.com, along with sister sites naval-technology.com and airforce-technology.com, is the only business service that focuses on the technologies required by military personnel and companies working in this important field. When you combine this with one of the most comprehensive and detailed listings of military equipment suppliers, products and services, free white paper downloads and company press releases, you see why army-technology.com is the key point of reference for the defence industry.


SecurityClearedJobs.com

Supporters
http://www.SecurityClearedJobs.com

SecurityClearedJobs.com is an on-line job board designed and marketed to attract candidates who work within Defence, Government and Nuclear sectors. We advertise 1000’s of job opportunities both on a Permanent and Contract basis covering opportunities within all industry sectors. Visit our site www.SecurityClearedJobs.com to search for your next job opportunity.


Asian Military Review

Supporters
http://www.asianmilitaryreview.com/

Asian Military Review is ABC audited publication, read & discussed by key decision makers & advisors to Asia Pacific militaries. Published since 1993 it’s widely recognised as authoritative provider of unbiased & objective information to Asian military. Editorial content comprises capability analysis, special reports & relevant news coverage from the region. AMR provides information, opinion & facts allowing military professionals to track & understand defence developments worldwide, concerning equipment, training, organisation & doctrine issues. The magazine is a proven source keeping military professionals up to date on national & international defence & security issues.


Defence and Security Alert

Supporters
http://www.dsalert.org

Defence and Security Alert (DSA) is the first and the only ISO 9001:2008 certified, world-class monthly Indian magazine in defence and security journalism. Committed to global defence and security, DSA covers a strictly research based spectrum of dynamic scenarios in India and challenging horizons beyond national borders. DSA is the only Indian magazine in this genre, available on the Indian Air Force (IAF) Intranet.

We present DSA to you as an ideal platform in the domain of defence and security to showcase your products, services and cutting-edge technologies. DSA is very extensively circulated among key policy and decision makers in the federal and 28 state governments and corporate world in India and worldwide through print and online editions.



Int. J. of Web Based Communities

Supporters
http://www.inderscience.com/ijwbc

IJWBC offers research outcomes and state-of-the-art recommendations to practitioners - communication managers, public information service officers, webmasters and those responsible for online communities and social media policies. It publishes integrated scientific results so that further research may be targeted quicker and easier. Web-based communities and social media may be categorised as corporate, scientific, social and educational. Based on technological/societal trends, they are in permanent evolution and need constant critical reflection. Sociology, education, communication and philosophy issues are their main disciplines.


Airforce Technologies

Supporters
http://www.Airforce-technology.com

Used daily as means of creating partnerships and as a point of reference by professionals within the air force industry, this comprehensive resource supplies the latest news releases, detailed information on industry projects, white papers, event information and a thorough breakdown of products and services.


GovEvents

Supporters
http://www.govevents.com

GovEvents is simply the fastest & easiest way to find Government & Military events happening all over the world. Find events by date, location, keyword, focus and more! You’ll find government & military-related conferences, tradeshows, expos, training sessions, and webcasts—all in one place!


Template.org

Supporters
http://www.template.org

digital media magazine, Visit


Homeland Security Technology

Supporters
http://www.homelandsecurity-technology.com/



Int. J. of Technology Management

Supporters
http://www.inderscience.com/ijtm

IJTM aims to provide a refereed and authoritative source of information in the field of managing with technology, and the management of engineering, science and technology. It seeks to establish channels of communication between government departments, technology executives in industry, commerce and related business, and academic experts in the field.


Global Military Communications

Supporters
http://www.globalmilitarycommunications.com

Global Military Communications is a publication that tracks the trends, drivers and technology that fuel the military communications sector. Communications continue to be the lynchpin of modern warfare and is crucial to any military campaign. The sector is going through unprecedented change as militaries and governments across the world move towards a network centric approach to their communications. From operations in war zones to homeland security and disaster recovery operations, Global Military Communications provides you with the latest communications developments on land, sea, and in the air.


CyberSecurityJobsite.com

Supporters
http://www.CyberSecurityJobsite.com

CyberSecurityJobsite.com is an on-line job board designed and marketed to attract candidates who work within the Cyber Security environment. We advertise 100’s of job opportunities both on a Permanent and Contract basis covering opportunities within all industry sectors. Visit our site www.CyberSecurityJobsite.com to search for your next job opportunity.


Clocate.com

Supporters
http://www.clocate.com/conferences/2015/

Clocate.com is a leading international directory for worldwide conferences and exhibitions. Clocate.com is equipped with a unique and comprehensive search that helps you find easily any event in any category or location. Each event includes detailed information, like, description, dates, location, map, prices, link to the official event's website and more... If you search for a conference or exhibition in areas such as Industry and manufacturing, Health and medicine, Technology and IT, Business and finance, sciences, education, services (banking, insurance, tourism, Hospitality and more), government, environment, life style and arts, you'll find it in Clocate.com.


International Journal of Intelligent Defence Support Systems

Supporters
http://www.inderscience.com/ijidss

IJIDSS proposes and fosters discussion on the development of novel computational intelligence techniques and their application to support systems used by defence personnel. The scope of application covers strategic, tactical and operational decision-making across the entire defence sector, covering areas such as intelligence gathering and analysis, capability assessment, tactics modelling and evaluation and logistics management as well as military systems integration and both semi-autonomous and autonomous systems.


ArmedForces.co.uk

Supporters
http://www.armedforces.co.uk

The DEFENCE SUPPLIERS DIRECTORY is an authoritative online information resource for all defence purchasers. This comprehensive listing of Defence Suppliers has enabled thousands of purchasing professionals to find exactly what they are looking for - in seconds. THE DEFENCE SUPPLIERS DIRECTORY provides a total overview of all the UK's Armed Forces - with a wealth of valuable information about the organisation and structure of the UK's Defence Services, as well as useful facts about developments in the UK Defence Industry Contact us: defenceenquiries@armedforces.co.uk Tel: 01743 241962 website: www.armedforces.co.uk


Defence and Security of India

Supporters
http://www.defencesecurityindia.com/

DEFENCE AND SECURITY OF INDIA (DSI) is India's only publication on national security, strategic affairs & policy matters. DSI is a high quality strategic affairs magazine that has a South Asian perspective. The magazine focuses on national security issues through insightful & analytical writing by top experts on national strategy, defence & security, diplomacy, foreign policy, economics, energy security and nuclear deterrence etc. DSI reaches out to decision makers in the armed and paramilitary forces, policy makers in government & ministries, strategic analysts, security agencies, domestic defence industry & international defence manufacturers who are looking at India as potential market.


Elemental

Supporters
http://www.elementalcomms.co.uk

Elemental is a communications consultancy that simplifies global communications between brands and stakeholders. Elemental is a proven global content marketing, media relations, PR and social media specialist - integrating data, creativity and marketing. Learn more at Elemental and @elementalcomms for how we can sustain relevant visibility for your brand.

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Holiday Inn Kensington Forum

97 Cromwell Road
London SW7 4DN
United Kingdom

Holiday Inn Kensington Forum

Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

HOTEL BOOKING FORM

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WHAT IS CPD?

CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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Contact SMi GROUP LTD

UK Office
Opening Hours: 9.00 - 17.30 (local time)
SMi Group Ltd, 2nd Floor South, Harling House, 47-51 Great Suffolk Street, London, SE1 0BS, United Kingdom, Link to Map
Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
Website: http://www.smi-online.co.uk Email: events@smi-online.co.uk
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