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Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers, airmen and sailors post online can be crucial to winning the hearts and minds of local populations, weakening the enemy’s narrative and as an instrument in the proliferation of cyber warfare. Therefore today’s warriors must be competent in all social media channels as well as aware of the inherent dangers they might be put in at home and on operations when posting online.

SMi group is proud to announce its 6th Annual Social Media Within The Defence and Military Sector. The event will be held in London on the 14th and 15th November to discuss the latest concepts and ideas on how to enhance the outreach of the military in the digital sphere, as well as the integration of social media activities within the whole spectrum of operations conducted by the military both at home and abroad.

  • Hear from some of the leading voices of social media within the industry and NATO and Allied Militaries
  • A focus on the effects of social media on and off the battlefield through training and application
  • Learn from the commercial sector on how to create an effective social media strategy
  • Learn from the military about how they are utilizing digital media channels to project their activities to a wider audience
  • Discover how Social Media is intertwining with other aspects of warfare to create a multi-levelled war zone both in the real world and the virtual one
  • Discover how popular social media brands operate with militaries in a defence environment 

 

• Heads of Marketing
• Public Affairs Officers
• Media Operations Commanders
• Heads of Social Media
• Chiefs of Digital Outreach
• PR Consultants
• Unit Media Team Leaders
• Military Webmasters
• Military Recruitment Specialists
• Heads of Communications Departments
• Managers of Government Relations Departments
 

Airbus Defence & Space; Allied Rapid Reaction Corps- NATO ARRC; Aselsan A S; Canadian Army; Defence Command Denmark; Defence Forces; Department of National Defence; Ecole Militaire; Finnish Defence Forces; GNTU , HYDERABAD; Heavy Airlift Wing; IABG; Italian Air Force; itire ikate local government; Jaydy Internet Cafe; KANYKA DAMMY NIG, ENTERPRISES; MERCK SANTE; Ministry Of Defence; NATO ACT; NATO Headquarters; NATO SACT; NATO School Oberammergau; NCI Agency; Public Information Division, Defence Command Finland; Qatar Armed Forces ; Raytheon BBN Technologies; Roma Tre University; SHAPE NATO; SHRM; St Luke College; Swedish Armed Forces; TNO Defence, Security and Saftey; U.S. Army Installation Management Command Europe; US European Command / Booz Allen Hamilton; US Strategic Command;

Conference programme

8:30 Morning Registration and Informal Introductions

9:00 Chairman's Opening Address

Steven Mehringer

Steven Mehringer, Head of Communications Services, NATO Headquarters

Andrew Morton

Andrew Morton, Director of Social Engagement, SHRM

9:10 Maximising Media Support to Armed Forces Activities Within the UK

  • How changing perceptions of social media are enhancing media operations at home
  • Maintain a wide reach over a valid audience with reduced costs
  • Advising Regimental media channels to optimize local outreach for recruitment and information purposes
  • Cassandra St Louis

    Cassandra St Louis, Head of Digital , British Army

    Helen Craven

    Helen Craven, Head of Digital, Royal Navy

    Squadron Leader Kevin Place

    Squadron Leader Kevin Place, Head of Digital Communications, Royal Air Force

    10:00 How the US Department of Defence is Strengthening Social Media Security Through Training and Awareness

    Brad Kimberly

    Brad Kimberly, Director of DoD Social Media, Defense Media Activity, US Department of Defence

  • Educating warfighters to ensure what they post online does not impact operational security
  • Case Study: the results of recent programmes meant to engage troops in developing security online
  • Formalising awareness and training for soldiers at home and abroad
  • Is social media monitoring of troops and option?
  • 10:40 Morning Coffee and Networking in the Exhibition Area

    11:10 The Power of Social Media During Military Exercises: A Case Study of Media in Exercise Cold Response 2016

  • How social media were conducted during Exercise Cold Response
  • Raising the profile of the armed forces in the modern age and supporting the narrative of allied activities on Norwegian territory
  • Integrating social media into military engagements amongst the local population
  • George Austad

    George Austad, Head of Social Media, Norwegian Armed Forces Media Centre

    Harald Nygaard Kvam

    Harald Nygaard Kvam, Digital Editor, Norwegian Armed Forces Media Centre

    11:50 Social Media in Allied Command Operations: Presenting NATO in Action

    Colonel Eric Bloom

    Colonel Eric Bloom, Chief of SHAPE Public Affairs Office, SHAPE NATO

  • The unique use of social media in recently held NATO exercises
  • The importance of digital content to SHAPE
  • As the primary command for war fighting: how will social media be used in future conflicts?
     
  • 12:30 The Bundeswehr’s Approach to Social Media

    Kristin Schunemann

    Kristin Schunemann, Head of Social Media, Bundeswehr

  • Developing a social media strategy to meet the public relations requirements of the German Armed Forces
  • Media success in reaching out to the German public
  • Differentiating material for audiences at home and those abroad
  • How the Bundeswehr uses current social media channels to deliver content effectively
  • 13:10 Networking Lunch in the Exhibition Area

    14:10 NATO’s Digital Outreach: Creating A Global Conversation

    Steven Mehringer

    Steven Mehringer, Head of Communications Services, NATO Headquarters

  • Why it's still about the basics
  • New technologies for creative content
  • The increasing role of digital in achieving NATO's communications objectives
  • Cultivating a global audience through social media to support The Alliance
     
  • 14:50 Panel Discussion: Using Social Media in Conjunction With Other Information Warfare Systems To Deliver Desired Effects

  • Coordination efforts with PsyOps - Manipulation the mind-set of the enemy virtually
  • Social media as an open source intelligence asset - finding the information hiding in plain sight
  • A possible gateway for Computer Networks Operations? Opening the web to Cyberwarfare
  • Steven Mehringer

    Steven Mehringer, Head of Communications Services, NATO Headquarters

    Ben Heap

    Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence

    Brad Kimberly

    Brad Kimberly, Director of DoD Social Media, Defense Media Activity, US Department of Defence

    15:30 Afternoon Tea and Networking in the Exhibition Area

    16:00 Using Social Media to reach diverse audiences: U.S. Africa Command's

    Nathan Herring

    Nathan Herring, Social Media Manager and Staff Writer, US AFRICOM

  • Reaching audiences in areas where social media is still an emerging

    technology

  • Getting the right message to the right audience

  • Leveraging your (and others) social media networks to reach diverse

    audiences

  • Exercise Flintlock 2016: A case study

  • 16:40 Social Media in Peacekeeping Operations: The Unique Approach of UNIFIL

    Andrea Tenenti

    Andrea Tenenti, Spokesperson and OIC Public Information Office, United Nations Interim Force in Lebanon

  • The benefits of centralizing social media activities into one public affairs office with integrated civilian and military personnel
  • Streamlining material release procedures for a fast response to quickly evolving situations on the ground
  • Future programmes to enhance social media activities for UNIFIL - setting the standard for other UN operations
  • 17:20 Chairman’s Closing Remarks and Close of Day One

    8:30 Morning Registration and Coffee

    9:00 Chairman's Opening Remarks

    Steven Mehringer

    Steven Mehringer, Head of Communications Services, NATO Headquarters

    Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM

    9:10 How the Irish Defence Forces is Successfully Utilising Social Media in Recruitment

    Commandant Pat O'Connor

    Commandant Pat O'Connor, Press Officer, Irish Defence Forces

  • Creating new and innovative recruitment ways of using digital media since 2008
  • Recent success in recruiting females by using new platforms such as Snapchat and Instagram
  • Predicting how future recruitment drives will be shaped by digital content and the need to become ever more relatable to the millennial generation
  • 9:50 Recent Social Media Projects and Experiments Within the Canadian Forces for Better Engagement in Society

    Brenna Maher

    Brenna Maher, Web and Social Media Manager, Assistant Deputy Minister (Public Affairs)

  • Recent success in enhancing Canadian Forces presence on social media: experimenting with Facebook Live
  • The Canadian experience in tackling major issues within the DoND: Raising Awareness of Mental Health
  • Creating the right content for recruitment: how to engage with more women in the Canadian Forces
  • 10:30 Morning Coffee and Networking in the Exhibition Area

    11:00 Social Media in Saab: How They Have Manages to Successfully Establish a Loyal Target Audience

    Sofia Thulin

    Sofia Thulin, Communication Manager Social Media and Editorial, Corporate Communication, SAAB AB

  • Effective engagement through targeted online campaigns
  • Staying ahead by producing new imaginative content
  • Creating a strong impact that stays in people's minds
  • #smartfighter: how Saab was able to trend online with introduction of the new Gripen E
  • 11:40 Creating the Right Mind Set for NATO Public Affairs Soldiers Working in Social Media

    Ben Heap

    Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence

  • Training public affairs soldiers to better utilize their skill sets and ensure their messages are presented clearly to their audiences both on the web and through other channels
  • Research in social media application by NATO forces
  • The increased use of social media as a battleground between enemies
  • 12:20 Networking Lunch in the Exhibition Area

    13:20 Optimising Social Media Use in the Czech Ministry of Defence

    Viktor Meca

    Viktor Meca, Social Media Manager, Communication Department, Ministry of Defence of the Czech Republic

  • Lessons learned and new strategies implemented
  • Unique ways in which the Czech Armed Forces is using social media to communicate with its audiences
  • Enhancing social media training for use during operations abroad
  • 14:00 Panel Discussion: Overcoming the Challenge of Generating Skilled Personnel Ready To Engage in Media Operations

  • What skill requirements in new recruits are needed
  • What is the best way to attract social media experts to the military to better enhance the pool of skill operators?
  • Maintain those levels of skills in the reserve forces ready for deployment in low-intensity operations
  • Andrew Morton

    Andrew Morton, Director of Social Engagement, SHRM

    Giovanni  Galoforo

    Giovanni Galoforo, Strategic Communication Instructor, Italian Navy Staff College

    Brenna Maher

    Brenna Maher, Web and Social Media Manager, Assistant Deputy Minister (Public Affairs)

    Ben Heap

    Ben Heap, Senior Expert, NATO STRATCOM Centre of Excellence

    14:40 Afternoon Tea and Networking in the Exhibition Area

    15:10 Exploring Future Trends Within Social Media

    Alex Deane

    Alex Deane, Managing Director Strategic Communications, Head of Public Affairs, FTI Consulting

  • The current landscape in Digital Media content creation and presentation
  • What trends does the future hold and will this shape how we use SM
  • What the defence industry can do to prepare for these future trends
        
  • 15:40 Strategic Communication for the Italian Armed Forces – Helping Win Hearts and Minds at Home and Abroad

    Giovanni  Galoforo

    Giovanni Galoforo, Strategic Communication Instructor, Italian Navy Staff College

  • Designing content for the Millennial Generation audience
  • Focusing media usage within the naval domain
  • Successful engagement of the maritime sector through social media as an extension of Italian military aims at sea
  • Training sailors to be aware of demographics in order to better target audiences with the right material
  • 16:20 Chairman’s Closing Remarks and Close of Day Two

    +

    FEATURED SPEAKERS

    Andrew Morton

    Andrew Morton

    Director of Social Engagement, SHRM
    Cassandra St Louis

    Cassandra St Louis

    Head of Digital , British Army
    Sofia Thulin

    Sofia Thulin

    Communication Manager Social Media and Editorial, Corporate Communication, SAAB AB
    Steven Mehringer

    Steven Mehringer

    Head of Communications Services, NATO Headquarters

    Alex Deane

    Managing Director Strategic Communications, Head of Public Affairs, FTI Consulting
    Alex Deane

    Andrea Tenenti

    Spokesperson and OIC Public Information Office, United Nations Interim Force in Lebanon
    Andrea Tenenti

    Andrew Morton

    Director of Social Engagement, SHRM
    Andrew Morton

    Ben Heap

    Senior Expert, NATO STRATCOM Centre of Excellence
    Ben Heap

    Brad Kimberly

    Director of DoD Social Media, Defense Media Activity, US Department of Defence
    Brad Kimberly

    Brenna Maher

    Web and Social Media Manager, Assistant Deputy Minister (Public Affairs)
    Brenna Maher

    Cassandra St Louis

    Head of Digital , British Army
    Cassandra St Louis

    Colonel Eric Bloom

    Chief of SHAPE Public Affairs Office, SHAPE NATO
    Colonel Eric Bloom

    Commandant Pat O'Connor

    Press Officer, Irish Defence Forces
    Commandant Pat O'Connor

    George Austad

    Head of Social Media, Norwegian Armed Forces Media Centre
    George Austad

    Giovanni Galoforo

    Strategic Communication Instructor, Italian Navy Staff College
    Giovanni  Galoforo

    Harald Nygaard Kvam

    Digital Editor, Norwegian Armed Forces Media Centre
    Harald Nygaard Kvam

    Helen Craven

    Head of Digital, Royal Navy
    Helen Craven

    Kristin Schunemann

    Head of Social Media, Bundeswehr
    Kristin Schunemann

    Nathan Herring

    Social Media Manager and Staff Writer, US AFRICOM
    Nathan Herring

    Nigel Jones

    Director, Accordance Associates
    Nigel Jones

    Sofia Thulin

    Communication Manager Social Media and Editorial, Corporate Communication, SAAB AB
    Sofia Thulin

    Squadron Leader Kevin Place

    Head of Digital Communications, Royal Air Force
    Squadron Leader Kevin Place

    Steven Mehringer

    Head of Communications Services, NATO Headquarters
    Steven Mehringer

    Viktor Meca

    Social Media Manager, Communication Department, Ministry of Defence of the Czech Republic
    Viktor Meca

    Official Media Partner

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    Social Media Examiner

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    Int. J. of Web Based Communities

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    IJWBC offers research outcomes and state-of-the-art recommendations to practitioners - communication managers, public information service officers, webmasters and those responsible for online communities and social media policies. It publishes integrated scientific results so that further research may be targeted quicker and easier. Web-based communities and social media may be categorised as corporate, scientific, social and educational. Based on technological/societal trends, they are in permanent evolution and need constant critical reflection. Sociology, education, communication and philosophy issues are their main disciplines.


    Int. J. of Technology Management

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    IJTM aims to provide a refereed and authoritative source of information in the field of managing with technology, and the management of engineering, science and technology. It seeks to establish channels of communication between government departments, technology executives in industry, commerce and related business, and academic experts in the field.


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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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    Contact SMi GROUP LTD

    UK Office
    Opening Hours: 9.00 - 17.30 (local time)
    SMi Group Ltd, 1 Westminster Bridge Road, London, SE1 7XW, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smi-online.co.uk Email: events@smi-online.co.uk
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