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Using Social Media to Identify and Engage with Influencers

7th April 2014, London, United Kingdom

Overview of the Masterclass


This course will explore how to identify and engage with influencers online, the value of doing so and the role that they play in building communities around your brand.

Influence is an essential part of both issues management and brand promotion online. Influencers can spark protests, inspire mass support movements, change public attitudes and opinions and change the behaviour of the publics you want to engage – from customers and personnel to shareholders and partners.

By identifying, understanding and engaging with influencers you can make your marketing and communications more focused, effective and successful.


Why you should attend


About the Masterclass Leader


About the Organisation

World Courier