SMi is proud to present the 9th annual Social Media in the Defence and Military Sector conference, taking place on the 20th and 21st November in London, United Kingdom.

Social Media has become an increasingly vital tool for the Armed Forces in the 21st Century. Not only in order to reach out to a wider and younger audience globally for recruitment and information purposes but as a new front in warfare. What soldiers, airmen, and sailors post online can be crucial to winning the hearts and minds of local populations, weakening the enemy’s narrative, and as an instrument in the proliferation of cyber warfare. This year's conference will focus on cyber defence, operational use of social media, individual nations' and organisations' social media campaigns, open-source intelligence gathering, and much more!

  • Engage with a dynamic audience of military officers, government officials, industry experts and social media platform specialists on crucial topics such recruitment, cyber-security, audience engagement, crisis response tactics and combating fake news
  • Exclusive Host Nation presentations from the UK MoD, Royal Navy and the British Army
  • Hear from the US military on Operationalizing the Science of the Human Domain for Effective Global Engagement – A US Special Operations Forces (SOF) Approach
  • Two half day pre-conference workshops focusing on social media strategies and the utilisation of immersive technologies in military communications campaigns

Air University; AliciaKearns; Baltic Defence College; Belgian Navy; British Army; Canadian Armed Forces; Canadian Department of National Defense; CANSOFCOM; City University London; Dataminr; DDC - MOD; Defence Research & Development Canada (DRDC); Defence Research and Development Canada; Defence Research and Development Canada Valcartier (DRDC Valcartier); Department of Defense; Department of National Defence; Dept of Defense; DFI APCSS; DSTL; Dublin City University; Dutch Ministry of Defence; EU Naval Force; FNSS Savunma Sistemleri A.S.; German Army; Government Of Canada; Guy's and St Thomas NHS Trust; Hong Kong Police Force; i3 Gen Ltd; Irish Defence Forces; Janes Information Group; Kinetic Thinking; Marcom; Mindef; MINDEF, Singapore; Ministry of Defence (Finland); Ministry of Defence, Singapore; Ministry of Defence, Slovenia; MoD; MOD Austria; MS&T Magazine; NATO ACT; NATO Allied Maritime Command; NATO STRATCOM Centre of Excellence; Norwegian Armed Forces Media Centre; Oracle ECEMEA; Qatar Armed Forces; Richard Cole, Consultancy; Royal Canadian Air Force - Public Affairs; Royal Navy; Royal Netherlands Army; Runestone Ltd; Schiebel; Singapore Armed Forces; Slovenian Armed Forces; UAE GHQ; US AFRICOM; US Air Force; US Air Force University; US Army; US DOD;

Conference programme

8:00 Registration & Coffee

8:50 Chairman's Opening Remarks

Major Laurence Roche

Major Laurence Roche, Press Officer, British Army, Defence Academy of the United Kingdom

9:00 How to be Great at Digital Communications – The MoD’s digital journey

Mr Matthew Clarke

Mr Matthew Clarke, Head of Digital Strategy, DDC - MOD

9:40 Furthering Community Engagement between High-Level Leadership and the Public

Colonel Paul Haverstick

Colonel Paul Haverstick, Acting Director, Defense Media Activit, Office of the Secretary of Defense (OSD), US DoD

10:20 Holistic Approach to Digital

Alex Schillemore

Alex Schillemore, Head of Digital, Royal Navy

  • Using your website and social media to the greatest effect
  • Owned vs earned channels
  • Planning for your audiences
  • Evaluation
  • 11:00 Morning Coffee

    11:30 Session Reserved for Sponsor

    12:10 Speaker Details to be Confirmed

    Lamberto Martinello

    Lamberto Martinello, Communication Campaigns, Leonardo

    12:50 How the Bundeswehr is Employing Social Media to Boost Recruitment in 2019

    Comissioner Dirk Von Holleben

    Comissioner Dirk Von Holleben, Press and Information Staff - Bundeswehr Social media, German MoD

  • An insight into the latest developments in the Bundeswehr’s recruitment strategies
  • The recruits: the success of the world’s first YouTube series for recruiting
  • Chatbots: how we use chatbots for storytelling and recruiting
  • 14:30 Developing and Maintaining Global Networks

    Ric Cole

    Ric Cole, Director (Military), i3 Gen

  • Audiences, Actors and Advocates
  • Developing Networks
  • Team of Teams
  • 15:10 Afternoon Tea

    15:40 How the Canadian Armed Forces are Achieving True Social Engagement Through Social Media

    Lucy Ellis

    Lucy Ellis, Communications Advisor, Canadian Department of National Defense

  • Keeping the focus on people: finding an emotional hook
  • Building connections with domestic and international audiences
  • Utilising a wide range of models, platforms and social media initiatives
  • 16:20 Lessons from the Enemy: what we can learn from ISIS and how we win heart and minds in this new age?

    Klisman Murati

    Klisman Murati, Director, Pangaea Wire

  • What lessons can we learn from the strategy ISIS and other groups use online
  • Breaking down the demographic so we know what we want to achieve with who
  • Social media as a tool not a silver bullet: how perception needs backing up
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    8:00 Registration & Coffee

    8:50 Chairman's Opening Remarks

    Pat  O Connor

    Pat O Connor, Managing Director, VRAI

    9:10 Operationalizing the Science of the Human Domain for Effective Global Engagement - the US Special Operations Forces (SOF) Approach

  • Leveraging Big & Thick Data to Analyse Human Geography and Behaviour
  • How US SOF navigate a kaleidoscope of complex psycho-social and cultural landscapes
  • Brief overview of field research and operational examples – stories from the field
  • Ongoing Research with USSOCOM, DARPA, and the British Army
  • Lieutenant Colonel Arnel P David

    Lieutenant Colonel Arnel P David, U.S. Special Assistant to the Chief of the General Staff (British Army), US Army

    Dr Aleksandra Nesic

    Dr Aleksandra Nesic, Visiting Professor , Joint Special Operations University, USSOCOM

    9:50 The Australian DoD’s Dynamic Engagement with Global Audiences Over Social Media

    Colin Anstie

    Colin Anstie, Defence Social Media Hub, Australian Department of Defence

  • Increasing outreach and communication with internal and external selected audiences
  • Enhancing engagement with key audiences to increase understanding of the DoD’s objectives and activities in support of operations
  • Creating distinguished messaging for both peace-time and operational social media activities
  • Enabling effective communication and responses to audience interaction
  • 10:20 Morning Coffee

    10:50 Session Reserved for Sponsor

    11:30 Social Media: A Tool for a Component Commander?

    Commander Ward De Grieve

    Commander Ward De Grieve, Strategic Communications advisor, Belgian Navy

  • As commander of the Navy, the Admiral must make sure his messages reach the right audiences – how can this be done effectively?
  • Are Social Media the right tools to achieve his goals? Does size matter in this case?
  • Highlighting the importance of developing a rigorous strategy and methodology
  • 12:10 IOM’s Approach to Social Media Operations

    Luca Lamorte

    Luca Lamorte, Social Media Manager, IOM

  • Developing a social media strategy to meet the operational requirements of IOM
  • Reacting to live/changing scenarios
  • Differentiating material for specific audiences
  • 12:50 Networking Lunch

    13:50 Conducting a naval operation in an IRL/Live feed environment (Case study intelligence operation Stockholm archipelago 2014)

    Captain (Naval) Erik Lagersten

    Captain (Naval) Erik Lagersten, Former Director Communication and Public Affairs, Swedish Armed Forces

  • Communication strategy
  • Media / social reactions
  • Controlling the live environment
  • Lessons learned
  • 14:30 The Future of Communications

    Steven Mehringer

    Steven Mehringer, Head of Communications Services, NATO Headquarters

  • Digital transformations and the future of communications
  • Preparing for AI
  • Negotiating an increasingly complicated communications landscape
  • Communications and large scale international organisations
  • 15:10 Afternoon Tea

    15:40 Crisis Communications: Mitigating Cyber Incidents

    Fredrik Johnsen

    Fredrik Johnsen, Communications Advisor, Norwegian National Security Authority

  • Crisis Communications: Mitigating Cyber Incidents
  • Providing support to counter-adversarial information activity
  • Cyber crisis communications best practices
  • Case study
  • 16:20 Chairman’s Closing Remarks and Close of Day Two


    Supporting Media Partners




    Holiday Inn Kensington Forum
    19th November 2019
    London, United Kingdom



    Holiday Inn Kensington Forum
    19th November 2019
    London, United Kingdom


    Holiday Inn Kensington Forum

    97 Cromwell Road , London, United Kingdom

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 

    A number of our clients have been approached by third party organisations offering to book hotel rooms. We would advise that you do not book through them as they are not representing the SMi Group. SMi Group books all hotel rooms directly. If you are approached by a third party organisation then please contact us before making any bookings. If you have already booked a hotel room using a third party organisation, we would highly recommend contacting the hotel you were booked into to ensure a booking has been made for you. We would also advise you to please check the terms and conditions of the booking carefully.

    Media Partners

    Asian Military Review

    Supporting Media Partners

    Asian Military Review is ABC audited publication, read & discussed by key decision makers & advisors to Asia Pacific militaries. Published since 1993 it’s widely recognised as authoritative provider of unbiased & objective information to Asian military. Editorial content comprises capability analysis, special reports & relevant news coverage from the region. AMR provides information, opinion & facts allowing military professionals to track & understand defence developments worldwide, concerning equipment, training, organisation & doctrine issues. The magazine is a proven source keeping military professionals up to date on national & international defence & security issues.


    Supporting Media Partners

    The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more. Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.

    Combat Aircraft magazine

    Supporting Media Partners

    With in-depth editorial coverage alongside the finest imagery from the world’s foremost aviation photographers, Combat Aircraft is America’s best-selling military aviation magazine. With thought-provoking opinion pieces, detailed information and rare archive imagery, Combat Aircraft is your one-stop-source of military aviation news and features from across the globe. Visit www.combataircraft.net for more information.

    Airforce Technologies

    Supporting Media Partners

    Used daily as means of creating partnerships and as a point of reference by professionals within the air force industry, this comprehensive resource supplies the latest news releases, detailed information on industry projects, white papers, event information and a thorough breakdown of products and services.

    21st Century Asian Arms Race

    Supporting Media Partners

    21st Century Asian Arms Race (21AAR) is an online resource for conflict and security related information specific to Eurasia. 21AAR's editorial style and open source approach to gathering public intelligence ensures a unique and independent presentation of events in real-time.

    Visibility Magazine

    Supporting Media Partners

    Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.

    AirForces Monthly

    Supporting Media Partners

    AirForces Monthly magazine is devoted to modern military aircraft and their air arms, it provides the best military aviation news coverage from its global network of correspondents and is essential reading for anyone seeking a well-informed view. AirForces Monthly has built up a formidable reputation worldwide by reporting from places not generally covered by other military magazines.

    Air International

    Supporting Media Partners

    Over the years, AIR International has established an unrivalled reputation for authoritative reporting and coverage across the full spectrum of aviation subjects. With more pages than ever, all still dedicated to commercial and military aviation, we have more correspondents and top aviation writers from around the world, offering even more exciting news, features and stunning photography.

    IHS Janes

    Supporting Media Partners

    With a legacy of over 100 years as Jane's, IHS Aerospace, Defence & Security delivers the world’s leading defence and security insight to help you make critical decisions. Our renowned open-source intelligence and powerful analytical tools encompass data on equipment, technology, parts, standards and logistics, as well as objective analysis of markets, programmes and budgets, risk and capabilities assessments, training and consulting services. Government, military and defense organizations gain insight into, plan for and act upon critical threats in the current global national-security environment. Businesses leverage tools and resources for more cost-effective defense-system design, delivery and support. Over 3000 thought leaders provide you with actionable intelligence for expedited and improved decision making. Customers, prospects and the media outlets alike rely upon IHS thought leaders for analysis, forecasts, and perspectives on topics, events, and issues that impact the global business landscape.

    Defence and Security Alert

    Supporting Media Partners

    Defence and Security Alert (DSA) is the first and only ISO 9001:2015 certified, world-class monthly Indian magazine in defence and security journalism. Covering a strictly research based spectrum of dynamic scenarios in India and challenging horizons beyond national borders, DSA is the only Indian defence magazine available on the intranets of Indian Air Force (IAF) and Border Security Force (BSF). DSA is an ideal platform in this domain to showcase your products, services and cutting-edge technologies. DSA is very extensively circulated among key policy and decision makers in the federal and 28 state governments and corporate world in India and worldwide through print and online editions.

    Army Technology

    Supporting Media Partners

    Army-technology.com brings you up-to-date international news and features on the defence industry, covering military projects, trends, products, services and more in the army sector. With a team of journalists around the world, army-technology.com, along with sister sites naval-technology.com and airforce-technology.com, is the only business service that focuses on the technologies required by military personnel and companies working in this important field. When you combine this with one of the most comprehensive and detailed listings of military equipment suppliers, products and services, free white paper downloads and company press releases, you see why army-technology.com is the key point of reference for the defence industry.

    Social Media Portal

    Supporting Media Partners

    The Social Media Portal (SMP) is a global news and information directory. Showcasing social media and related technology its free resources benefits academics, analysts, advertisers, businesses, marketers, PRs, researchers etc. Add your apps, blogs, press releases, campaigns, research, events and more for free. Keep up-to-date @smponline.

    Armada International

    Supporting Media Partners

    ARMADA INTERNATIONAL is leading defence magazine which reports on and analyses defence systems, equipment and technology. Together with its Compendium supplements, ARMADA provides defence planners in the militaries, in government, in procurement and in the defence industry itself with the information they need to plan their strategies.

    Social Media Examiner

    Supporting Media Partners

    The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Social Media Examiner hosts the popular Social Media Marketing Podcast and the industry's leading physical conference, Social Media Marketing World - http://www.socialmediaexaminer.com


    Supporting Media Partners

    Professionals in the Aerospace & Defence market use the ASD Media internet platforms to:
    • Be informed on the latest market developments; www.asd-network.com
    • Find the latest business news; www.asd-network.com
    • Find the upcoming events; www.asd-network.com
    • Find companies and organizations; www.asdsource.com
    • Distribute news globally. www.asdwire.com
    The ASD Media platforms are well known and used intensively, your company is able to benefit from these large numbers of users. Be informed with ASD-Network; Create exposure for your company with ASDSource, distribute your news with ASDWire or advertise with us, build your brand and increase traffic to your company’s website.

    For more detailed information please contact with: ASD MEDIA

    Military Systems and Technology

    Supporting Media Partners

    Military Systems & Technology is a comprehensive web portal, design agency and publication designed for the International Defence & Aerospace Industry. It is a source of daily information for Manufacturers, OEM’S, System Integrators and Contractors. We even have Government & Military Readers. The portal encompasses all aspects of Military equipment, technology, design and services. www.militarysystems-tech.com info@militarysystems-tech.com +44 (0)1392 881545

    Aviation News

    Supporting Media Partners

    As Britain’s longest established monthly aviation journal, Aviation News is renowned for providing the best coverage of every branch of aviation. Now incorporating Classic Aircraft, each issue features the latest news and in-depth features, plus firsthand accounts from pilots putting you in the cockpit. Covering both modern military and civil aircraft, as well as classic types from yesteryear, it features subjects from World War Two, through the Cold War years to present day. Aviation News brings you the past, present and future of flight.


    Supporting Media Partners

    ARMSCOM.net is a B2B /B2G platform for brokers of military goods. ARMSCOM.net is dedicated for Aerospace and Defense Industry with database containing more than 4000 companies and 3400 defense industrial sectors. Add Company and Products Profiles. For more information e-mail: armscom.net@gmail.com or visit http://www.armscom.net, tel.: + 372 816 946 77

    Homeland Security Research Corporation

    Supporting Media Partners

    HSRC provides premium off-the-shelf market reports on present and emerging technologies and industry expertise, enabling global clients to gain time-critical insight into business opportunities. All reports include in-depth information and analysis of emerging markets, technologies, and industries broken down by geography, market, vertical, technology, product, and revenue stream. Our reports support Homeland Security & Public Safety communities worldwide in their strategic decision-making process, providing up-to-date market knowledge, analysis, and insights. HSRC offers customized research services geared towards providing our clients with clear, actionable recommendations designed to empower decision-making and to help exploit emerging opportunities in the market. The customized research services provide a deep analysis of specific markets and eco-systems, target geographies, strategic segments and verticals, competitor analysis and technological benchmarks. The custom research services are provided as an ad hoc assignment or as an ongoing service.


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    Holiday Inn Kensington Forum

    97 Cromwell Road
    London SW7 4DN
    United Kingdom

    Holiday Inn Kensington Forum

    Holiday Inn Kensington Forum is perfectly situated in one of London’s most luxurious and beautiful areas within South Kensington. 

    The hotel is just 2 minutes walk from Gloucester Road tube station for convenient travel to Hyde Park, London Eye, Tower Bridge plus more of London’s top attractions. There are also easy and direct links to some major transport hubs including Victoria, Kings Cross St Pancras, Paddington and Heathrow. 

    This distinctive hotel in south London has so much to offer to make all guests really feel at home. The latest Holiday Inn relaunch is not just about the new look and feel for the hotel but to offer guests more benefits during their stay including a pillow menu for extra comfort during their sleep and a curved shower rail for more spacious feel. 

    In addition to our 906 rooms, all business guests can take advantage of our meeting and conference facilities including High Speed Internet Access and unlimited Starbucks coffee at The Academy. Our hotel’s professional event planners are on board to help take the hard work and stress away from planning your next event. 

    So whether you in London on business or pleasure, make the Holiday Inn London Kensington Forum your first choice of hotel and book your accommodation for our lowest internet rate guarantee. 



    speaker image






    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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