Carbon Capture and Storage (CCS) has the potential to be one of the greatest weapons we have  in  the battle  against Climate Change. However,  this promising  solution  is  yet  to be embraced and is often met with resistance. Cohn & Wolfe’s half day masterclass will address the challenges being faced by the parties involved in the communication and promotion of CCS. This timely session will develop understanding as well as practical communication skills to help organisations educate and overcome the opposition.

Why you should attend:

  • Understand the challenges facing the development of CCS Technologies
  • Discuss and debate the issues with various stakeholders
  • Gain practical skills to promote progress
  • Develop vital communication strategies
  • Learn from an expert workshop leader

Carbon Capture & Storage (CCS) will be one of the most important public policy issues of the next decade in Europe and beyond. If CCS can win sufficient support in government, industry, science and the wider public, it could become one of the most effective weapons in the ongoing battle against climate change. Without it, achieving the European targets of a 20% cut in Greenhouse Gas Emissions by 2020 will be much more difficult. And yet European society is very far from embracing CCS as a solution. Governments across the EU are wavering in their support; parts of the science and engineering communities are sceptical; NGOs and environment groups are often openly hostile; and the general public remains largely ignorant of the benefits (and risks) of capturing and sequestering CO2. For anyone who wishes to promote CCS – in government, industry or society at large – communications has a vital role to play. Without effective communications strategies, CCS will not become a widely adopted solution for combating global warming. This workshop will lay out the key questions for all forms of stakeholder communications and how they might best be addressed. There will also be training on how CCS messages can be delivered effectively by spokespeople.

Who should attend:
This course should appeal to anyone engaged in CCS advocacy, with government, business, NGOs and other
community groups.

About your masterclass leader:

Geoff Beattie, CCS Communications Geoff Beattie is the leader of Cohn & Wolfe’s new Global Energy & Climate Change Practice. He leads a team of consultants with real expertise in all energy sectors: oil & gas, coal, utilities & power, nuclear, renewables & alternative fuels. Geoff is currently a strategic communications adviser to one of the world’s leading oil and gas companies and to the European Climate Foundation. He was previously a senior consultant to the leadership team at Shell Renewables, Hydrogen & CO2. His other corporate clients have included Nokia, Nortel Networks and the London Stock Exchange.

About the organisation:

Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence. Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit:

Cohn & Wolfe is part of WPP Group plc (Nasdaq: WPPGY), one of the world's largest communications services group.
Cohn & Wolfe, Carbon Capture and Storage


Masterclass programme

8:30 Registration & Coffee

9:00 Examining the issue

10:00 Tackling the issue

11:15 Morning Coffee

11:30 Making the case

13:00 Questions

13:30 Close of masterclass


Crowne Plaza Hotel - St James

Buckingham Gate 45/51
London SW1E 6AF
United Kingdom

Crowne Plaza Hotel - St James



speaker image






CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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