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SMi Group’s inaugural Future Communications and PR for the Energy Sector conference will assist the energy industry in producing  effective methods of implementing and improving its communication streams to assist in managing the public relations and corporate challenges it faces on a day to day basis.

In recent years, energy companies have been criticised for their handling of PR and communications, which can have a lasting and damaging effect on brand and reputation, from the devastating Deepwater Horizon oil spill in the Gulf of Mexico to the highly publicized environmental impact of shale gas extraction
 
This event is unique, with no other conference offering this sector the opportunity to hear from leading communications and media relations experts to guide the industry through the PR minefield and assist the sector in creating and implementing effective communications strategies.

 

Why attend Future Communications and PR for the Energy Sector?
 
·         Hear successful case studies from all aspects of the energy sector
·         Discover how to fully utilise the power of social media
·         Find out how other industries are implementing communication strategies
·         Learn transferable communications strategies from both the oil and gas & utilities industries
·         Rolling out a national sector wide campaign? Listen to presentations from both a global and region specific viewpoint
·         Is an integrated corporate PR, marketing and political communications a realistic prospect? Find out from our expert panel!
·         Learn to adapt your communications message to the market through interactive case studies and sessions from global energy companies, worldwide communications agencies, trade associations, and public affairs specialists
·         Take part in Europe's foremost gathering of communications strategists
·         Network and meet with delegates and speakers from across the world

Who Attends SMi Events?

 

 

Who Should Attend?

• PR Managers


• Communications Heads


• Lobbyists


• Heads of Policy / Public Policy


• Head of Information Strategy


• Head of Information Management

• Online Marketing Manager


• Head of Brand


• Head of Generation


• Social Media Coordinators


• Head of Content Generation

 

 

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Malcolm  Wells

Malcolm Wells, Director, Malwell Corporate Projects

9:10 Setting the scene: Reputational Challenges Facing the Energy Industry

Eddie Bensilum

Eddie Bensilum, Director, Regester Larkin

9:30 Digital and Social Media: Are they Speeding up and Amplifying the Effect of Corporate Crises when they Happen?

Mark  Flanagan

Mark Flanagan, Partner, Portland PR

  • Planning and preparing for a crisis
  • Monitoring social media 
  • Formulating your initial response
  • Using social media to alleviate the impact of a crisis
  • Managing crisis messages internally to protect the impact on your business

  • 10:10 Morning Coffee

    10:50 Energy Communications: The Bloggers Perspective

    Robert  Amsterdam

    Robert Amsterdam, Partner, International Lawyer Blogging on Global Politics, Business and the Energy Market

  • The energy market and the blogosphere
  • Motivations for blogging: A case study
  • The energy market and managing risk
  • The future of energy politics
  •  Reaching a global audience – the importance of getting the right message
  • 11:30 What do consumers think? Deriving Consumer Insight from social media content

  • A new rich consumer research for insight
  • What are consumer views about the industry? What are their key issues?
  • Implications for the Industry
  • Marcus Gault

    Marcus Gault, Managing Director Insight, Precise Media Monitoring

    James Withey

    James Withey, Head of Brand Insight, Precise Media Monitoring

    12:10 Networking Lunch

    13:20 Panel Debate: Is the Integration of Corporate PR, Marketing and Political Comms a Reality?

    Paul Taylor

    Paul Taylor, Director, Taylor Keogh

    Simon Garcia

    Simon Garcia, Head of Global Communications, Gazprom Marketing & Trading Ltd

    Ralph Scott

    Ralph Scott, Director Politics, Four Communications

    Simon Whitehead

    Simon Whitehead, Managing Director, Hill & Knowlton

    14:00 Joint Presentation: Effective Communications Strategies for Global Energy Companies - Integrated Agency Communications for the Energy Sector

  • Strategies to engage a diverse client base
  • Effective agency – client relationship management
  • Implementing an integrated energy communications strategy
  • Client case study

    Two Senior Representatives from Grayling Political & Grayling Communications Practices

  • Kyra Obolensky

    Kyra Obolensky, Senior Consultant, Grayling Communications

    Russel Patten

    Russel Patten, Russell Patten, Global Leader Energy & Environment, Head of Public Affairs for Western Europe & CEO of Grayling Belgium, Grayling Communications

    14:40 Political Stakeholder: Communications in the Digital age

    Ralph Scott

    Ralph Scott, Director Politics, Four Communications

  • Effective political communications strategies in the energy sector
  • Digital strategies for stakeholder relationship
  • Case study – role of communications in onshore wind energy projects
  • 15:20 Afternoon Tea

    15:50 Utilising Social Media and Digtial PR to Support your Corporate Communications Strategies

    Luke Alexander

    Luke Alexander, Head of Digital Communications, Four Communications

  • Developing social media strategies for the web generation
  • Integrating social media into wider communications efforts
  • Using social media to ensure a positive PR message
  • Case studies – Effective use of digital content in social media        
  • 16:30 Social Media in a highly regulated business sector, Lessons learned from the Pharmaceutical Industry

    Mat Phillips

    Mat Phillips, Founder, Neovoca

  • Why social media represents a real challenge to pharma
  • Opportunities to engage with consumers
  • Digital foundations: how to be good at social media
  • Case studies
  • 17:10 Chairman's Closing Remarks and Close of Day One

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Jane Wilson

    Jane Wilson, CEO, Chartered Institute for Public Relations

    9:10 Nord Stream Pipeline – Communications for A Major European Infrastructure Project

    Ulrich Lissek

    Ulrich Lissek, Head of Communications, Nord Stream AG

  • Developing a transboundary communications strategy
  • Engaging with local and regional stakeholders
  • Success factors and limits of communications
  • 9:50 Unconventional Communications for Global Energy Operations

    Malcolm  Wells

    Malcolm Wells, Director, Malwell Corporate Projects

  • Importance of a good corporate communications strategy
  • Use of campaigns
  • Using events and conferences
  • Alternative communications methods
  • 10:30 Morning Coffee

    10:50 CSR & Community Stakeholder Engagement Case Study: Milford Haven Gas Pipeline

    Ivan Stone

    Ivan Stone, Director, 3G Communications

  • Engaging community stakeholders
  • Long term engagement
  • Engaging effectively with protest groups, lessons learnt
  • Case Study: Developing energy projects in areas of natural beauty – Brecon Beacons National Park
  • 11:20 Unconventional Gas Case Study: Progressing the local post-'GasLand' Dialogues Around the World from Worse Examples to Best Practices

    Nick Grealy

    Nick Grealy, Publisher, No Hot Air

  • Identifying stakeholders and the correct communications approach
  • Reaching out to specific stakeholder groups:
    o    Investors
    o    Community groups
    o    Industry
    o    Regulators / government
  • A global associations viewpoint – representing a global membership body
  • 12:00 How can Energy Companies Show They can be Trusted to Help us use Less Energy?

    Neil Daugherty

    Neil Daugherty, Director, Blue Rubicon

    Why should politicians, regulators and energy consumers trust that energy companies are genuinely motivated to help them consume less of their core product?  How can these businesses convince us they have a genuine enlightened self-interest in doing so, and aren’t merely wolves in sheep’s clothing?

    12:40 Networking Lunch

    13:40 Panel Debate: Overcoming Communications Challenges for the Energy Sector

    Malcolm  Wells

    Malcolm Wells, Director, Malwell Corporate Projects

    Jane Wilson

    Jane Wilson, CEO, Chartered Institute for Public Relations

    Ivan Stone

    Ivan Stone, Director, 3G Communications

    Neil Daugherty

    Neil Daugherty, Director, Blue Rubicon

    14:20 Engaging with stakeholders during a crisis

    Eddie Bensilum

    Eddie Bensilum, Director, Regester Larkin

  • Planning during peacetime - building a network
  • Thinking from the outside in – understanding your stakeholders’ perspectives
  • Engaging to maintain trust
  • Using the right spokespeople
  • Learnings from recent case studies in the energy sector
  • 15:00 Renewable Case Study: Effective Communications in Offshore Renewable Projects

    Paul Taylor

    Paul Taylor, Director, Taylor Keogh

  • Making the case for renewable energy
  • Unique challenges of renewable communications strategies:
    o    Tidal
    o    Wave
  • Importance of understanding national energy policy and effective government relations
  • 15:40 Close of Day Two & Chair's Closing Remarks

    15:50 Afternoon Tea & End of Conference Networking Session

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    Workshops

    Leveraging Social Media in the Energy Sector
    Workshop

    Leveraging Social Media in the Energy Sector

    The Grange Holborn Hotel
    20th September 2011
    London, United Kingdom

    The Grange Holborn Hotel

    50-60 Southampton Row
    London WC1B 4AR
    United Kingdom

    The Grange Holborn Hotel

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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