Social Media within the Military and Defence Sector (2011)

SMi's 2011 conference in Social Media within the Military and Defence Sector aims to provide an in-depth knowledge of how the military from the US and Europe use social media tools.

There are many ways in which Social Media has been used by the military across the world, and this conference will address the key security issues the military have to face when dealing with social media platforms. In such a hostile environment it is pivotel that all military personnel do not provide sensitive information whilst using Web 2.0 applications. This has led to significant pressure by governments to improve the training military personnel receive on Social Media tools.

The Pentagon sees the advances in Social Media as the new battlefield, and something that needs to be looked at to track the information being provided about military operations on the web.

http://www.telegraph.co.uk/technology/social-media/8651284/Pentagon-looks-to-social-media-as-new-battlefield.html

With huge cuts to military budgets, social media has been welcomed, as it is a great cost saving tool. Many armed forces use social media as a tool to drive recruitment, especially in the UK marketplace. This conference will address how the different forces use social media to benefit their recruitment push and provide results and case studies to show and analyse their results.

As well as the military, the defence industry has embraced social media platforms which are used for Corporate Communications, Branding, PR, Marketing and Product Launches. Through detailed and knowledgeable presentations from the senior communications personnel, delegates will be able to leave the conference with a greater understanding of how best to use social media and implement these ideas into their own communication strategies.

Do not miss this opportunity to attend the first military social media event to hit the UK. With a great opportunity to network with key decision makers within the military and defence industry who implemented their social media strategies.