Models for Key Opinion Leader Management (2010)

Effective Key Opinion Leader Management can only be achieved through a multi-tiered approach. Issues for consideration include identification, recruitment and, of course, a relationship based on trust and transparency.

Following the highly successful London and Munich events, SMi’s Models for Key Opinion Leader Management conference in Stockholm will demonstrate the way forward in Key Opinion Leader Management by providing a balanced view from a wide variety of expert speakers. There will be a strong focus on maximising the value of relationships between physicians and pharma companies, with the opportunity to make new contacts in the industry. Attend and gain insights that will enhance your own management skills and ultimately lead to a more successful marketing strategy.