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About the conference
Following the successes of our previous KOL conferences in London, Munich and Stockholm over the past three years, SMi are proud to present the latest event in our KOL Management Portfolio - KOL: Knowledge Leader Partnerships.
Taking place in London, UK, this conference will look at the interaction between key academics/physicians and industry as a vital part of any marketing strategy to commercialise a new drug.
The identification and management of such key opinion leaders can be both challenging and rewarding for all involved. With controversy surrounding these interactions, the conference aims to focus on getting the relationship right between industry and academia. With leading opinion leaders giving their perspective alongside discussions from those in industry tasked with forging these relationships, this conference is a must attend event.
Allowing for plenty of discussion within the programme this conference is unique in providing an ideal platform to obtain the building blocks needed for successful KOL interactions, whilst offering networking opportunities throughout the day.
Help to dispel some of the myths that blight the public perception of these relationships by participating in healthy debate and discussion about the way to move forward with these essential exchanges.
Why not attend the associated workshops as well?
Associated with the conference there will be two half-day workshops taking place on 28th September
- Morning - Putting the Strategy into Opinion Leadership - Hosted by Rob Barker, Managing Partner, The Central Group
- Afternoon - KOLs - From Identification to Management - Hosted by Anja Frommelt, KOL Management Project Consultant, Bayer Schering Pharma
Led by leaders in their field, these workshops are an excellent opportunity to explore in a more intimate and interactive setting issues which will be discussed at the conference. Subjects covered include KOL identification and ranking, opinion leader management, opinion leader strategy, segmentation, assessing spheres of influence and creating the opinion leader plan. To see more information about the workshops, please see the opinion leader workshops page.
Keen to see the detailed programme? Click here.
Want to download the brochure? Click here.
Register for the event here!
Group discounts available - click here
Fancy speaking at the conference? Do you know of anyone who may be interested in speaking? We are always on the look-out for new speakers for our upcoming conferences. Let us know - contact the Conference Producer.
For sponsorship and exhibitioning opportunities, contact our Sponsorship Department.
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