What is this event about?

Join us for the only Social Media in the Utilities Sector conference in the UK!

“57 million customers worldwide will use social media to engage utilities in 2011, a number that will rise to 624 million customers by the end of 2017” Pike Research

As utility spending on social media increases and more people are going on-line, the utilities industry needs to keep ahead and not lag behind in their social media activities. With the industry usually in the spotlight and with all the media attention the industry gets, industry leaders are realising that they need to engage with customers/media to improve their image.

As their customers become more tech-savvy, the best way to engage customers is through social media channels.

With other industries taking up the opportunities and challenges of social media, to a large extent the utilities industry is a long way behind. Industry leaders need to stay ahead by embracing social media to stay connected with their customers.

Why should you attend this event?

Why should you attend this event?

Learn from the industry's leading pioneers and take back new approaches to your work!

Key Areas Covered:   Where can social media take the utilities industry?  Engaging customers through effective social media channels  First-response: the use of social media in responding first-hand in a crisis   Gaining 'buy in' from management and customers to drive social media in the workplace Improving brand and image reputation Overcoming cultural barriers and dealing with change management  Establishing the return on investment for your social media activities

How you will benefit   Understand how to engage and educate your customers  through social media  Learn how to gain 'buy in' and deal with change management effectively    Evaluate the latest trends and developments in the industry Discover what the future holds in this rapidly evolving market and the impact of social media Network with all the key professionals in social media in the utilities sector

Who should attend this event?

VP, Director, Head, Manager, Team Leader of:   Social Media Digital Marketing   Communications  Marketing eMedia eMarketing  Online marketing Online media   Web Design  Brand Management   Product Marketing Compliance Business Development    Fancy speaking at the conference?  Do you know of anyone who may be interested in speaking?  We are always on the look-out for new speakers for our upcoming conferences.  Let us know - contact the Conference Producer. For sponsorship and exhibiting opportunities,contact our Sponsorship Department

Hear keynote addresses from:

 Isaac Pigott, Communications Strategist/Spokesman, Alabama Power

Emma Frazer, Industry Head across Utilities, Google

Patrick Stella, Lead Media Relations Representative, National Grid

Eric Woods, Research Director Smart Industry, Pike Research

Niall O’Malley, Social Media Manager, EDF Energy

Paige Nunn, Manager, New Media & Market Research, Dominion

Rachel Groves, Media & Customer Engagement Manager, Severn Trent

Quentin Langley, Senior Lecturer, University of Bedfordshire

Tricia Bower, Social Media Manager, Direct Energy

Our expert speaker line-up also includes:

• Eric Woods, Research Director, Smart Industry, Pike Research
• Mark Flanagan, Partner, Portland Communications
• Isaac Pigott, Communications Strategist/Spokesman, Alabama Power
• Quentin Langley, Senior Lecturer, University of Bedfordshire
• Rachel Groves, Media & Customer Engagement Manager, Severn Trent
• Niall O’Malley, Social Media Manager, EDF Energy
• Patrick Stella, Lead Media Relations Representative, National Grid
• Carolyn Elefant, Attorney, Law Offices of Carolyn Elefant
• Ivan Stone, Director, 3G Communications
• Paige Nunn, Manager, New Media & Market Research, Dominion
• Tricia Bower, Social Media Manager, Direct Energy
• Emma Frazer, Industry Head across Utilities, Google
• Mark Adams, Chairman, The Conversation Group
• Dominic Graveson, Head of Digital Strategy and Engagement, cScape
• Al Tepper, Head of Digital & Marketing, EMP Media
• Jo Joyce, Solicitor, Shoosmiths
• Salman Momen, Associate Partner, IBM