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KOL Knowledge Leaders



associated eventsKOL Relationship Management & Segmentation

overview

Following the success of our inaugural KOL conference in London last year, and the continued success of our event in Munich in June, SMi are proud to announce the return of our KOL series to London with our 2nd Annual KOL: Knowledge Leaders conference in September.

The interaction between key academics/physicians and industry is a vital part of any marketing strategy to commercialise a new drug.  The identification and management of such key opinion leaders can be both challenging and rewarding for all involved.

With controversy surrounding these interactions SMi’s 2nd Annual KOL conference in London aims to focus on getting the relationship right between industry and academia.  With leading opinion leaders giving their perspective alongside discussions from those in industry tasked with forging these relationships, this conference is a must attend event.

Allowing for plenty of discussion within the programme this conference is unique in providing an ideal platform to obtain the building blocks needed for successful KOL interactions, whilst offering networking opportunities throughout the day.

Help to dispel some of the myths that blight the public perception of these relationships by participating in healthy debate and discussion about the way to move forward with these essential exchanges.
 


Why should you attend this event?

  1. Hear the perspectives of the opinion leaders
  2. Obtain insight into the opinions of patient groups
  3. Learn about the best ways to conduct an industry-physician relationship
  4. Discuss your views with the experts in our breakout sessions


Hear keynote addresses from:

  • Mary Baker MBE, Patron, European Parkinson’s Disease Association
  • Professor Charles L. Bennett MD PhD MPP, AC Buehler Professor of Geriatrics and Economics, Northwestern University
  • Dr Fiona Godlee, Editor-in-Chief, British Medical Journal
  • Professor Tom Stossel, American Cancer Society Professor, Department of Medicine, Harvard Medical School

 


Our expert speaker line-up also includes:

  • Dr Iain Macdougall, Professor of Nephrology, King’s College, London
  • Georgina Butcher, Senior Manager Business Intelligence, Chugai Pharma Europe
  • Kevin Curry, Medical Advisor, Boehringer Ingelheim
  • Phillipe Fonjallaz, Program Partner, Scientific Relations, Merck Serono
  • Jon Stamford, Honorary Reader in Psychology, University of Leicester
  • Daniel Davis, Oncology Clinical Ops Manager, Eli Lilly
  • Andrew Powrie-Smith, UK Trust Lead, ABPI


Who should attend?

Last year's KOL London 2008 conference attracted the following professionals:

  • Head of Customer Relationship Management, Bayer-Schering AG
  • Director Scientific Communications, GlaxoSmithKline UK
  • Head of Medical & Scientific Affairs, Boehringer Ingelheim
  • Assistant Vice President, Opinion Leader Relations, Wyeth USA
  • Professional Relations, Roche
  • Associate Branding Director, Astellas Europe
  • Manager Medical Affairs, Linde AG
  • Marketing Director EMEA, Allergan
  • Medical Director, Bayer
  • Medical Director, Pfizer
  • Associate Medical Director, Cilag Biotech
  • Product Director, International Marketing, Shire Pharmaceuticals
  • Director, Regional Medical Liaisons, Amgen Inc.
  • Clinical Director, Astra Zeneca
  • Vice President Global Sales & Marketing, Covidien
  • New Product Manager, Global Marketing, Laboratorios Almirall S.A.
  • Professional Relations Manager, Medical & Healthcare, Lundbeck
  • Medical Marketing Manager, Genzyme Europe


Venue details

.
Scarsdale Place
Kensington
London
W8 5SR
Phone (44) 20 7937 7211,
Fax (44) 20 7937 7100, www.millenniumhotels.com
                                                                   

In a corner of fashionable Kensington you will find the Copthorne Tara. Within easy reach of the shops and restaurants of Kensington High Street, Knightsbridge, and Notting Hill, the hotel is also close to the beautiful tree lined lanes and avenues of Kensington Gardens and Hyde Park, the Royal Albert Hall, the theatres of the west end and the world famous museums on Cromwell Road.
·   From Heathrow Airport: 30 mins by car; Heathrow Airport to Paddington Station 20 mins by Heathrow Express
·   Gatwick Airport to Victoria Station 30 mins by Gatwick Express Train;
·   Stansted Airport to Liverpool Station 50 mins by Stansted Express Train;
·   Luton Airport to Victoria Station 90 mins by coach.
Book your London hotel through SMi by simply faxing us a booking form !  By booking through SMi Reservations we can offer discounted rates with fantastic savings at fabulous hotels.
For more information please visit our web site www.smi-online.co.uk/travel/hotels_london.asp or contact the SMi Reservations Team on:
Phone: +44 (0) 870 9090 713
Fax: +44 (0) 207 827 6001
E-mail: hotels@smi-online.co.uk
 


Conference Documentation

SMi provide a wide range of conference documentation which allows you to benefit from the invaluable information shared by our expert speakers now and in the future. Our Hard Copy Documentation and CD ROMs, PLUS NEW CD Collections and Transcription service provides you with timely information valuable to your industry, which can be used as a future reference tool. Our conference fee includes a copy of the event proceedings in both hard copy and CD ROM.

 

Transcription

Attendees can now upgrade their CD ROM to include transcription of the 2 day event, by selecting the option below.

What does it include?

  • The latest presentations from each expert speaker
  • A PDF copy of the event transcription
  • Speaker biographies
  • Up to date forward schedule - including pdf download

Benefits of transcription:

  • Carefully transcribed speaker documentation in pdf format
  • Convenience of having information in text for ease of reference
  • Assists our international delegates to clearly grasp concepts
  • Complete presentations with no need to download any updates

 

Cannot attend? You don't have to miss out.
Pre order a transcription CD ROM by calling +44 (0)20 7827 6000 or register online below.
(Please note this service is subject to demand)


Every effort is made to record and transcribe the proceedings in full. Occasionally, due to circumstances beyond our control, words or phrases may be transcribed incorrectly or may not have been picked up by the recording equipment. SMi cannot be held responsible for the omission of any text from these transcriptions, any errors in transcription or any loss sustained by any person placing reliance on the content of the transcription.

 

CD Collections

SMi are proud to present their CD Collection CD ROM. It will provide you with all the latest information on this subject, plus allows you to look back over the previous year's developments.

 This collection includes:

  • Key Opinion Leaders 2008 Europe 2009
  • Key Opinion Leaders Europe 2008

Purchase this collection and benefit from having 2 years' events on 1 disc and a 20% saving.


associated events
KOL Relationship Management & Segmentation

29th September 2009, Crowne Plaza Hotel - St James, London.

sponsors & supporting publications/associations:
Caudex Medical Complete Medical Group Ltd Covidien Mallinckrodt   
CanBiotech European Life Science journal Inpharm.com Pharma and Healthcare Insight
Pharma Company Insight (PCI) Pharma Marketing News PharmaCast PharmaVOICE
Pharmiweb Report Buyer     
costs and discounts

Conference Registration

Conference Registration - Event Registration                £1,299.00    Add to Basket
Conference Registration - Attend Day 1 Only                £999.00    Add to Basket
Conference Registration - Attend Day 2 Only                £999.00    Add to Basket
Conference Registration - Promotional Literature Distribution                £999.00    Add to Basket

Executive Briefing Registration

Executive Briefing - KOL Relationship Management & Segmentation                £499.00    Add to Basket

Conference Documentation

30/09/2009 KOL Knowledge Leaders, Conference Documentation - Transcription CD ROM, Upgrade (Available for attendees only)                £200.00    Add to Basket
30/09/2009 KOL Knowledge Leaders, Conference Documentation - Transcription CD ROM, Single User License                £699.00    Add to Basket
30/09/2009 KOL Knowledge Leaders, Conference Documentation - Transcription CD ROM, Site License                £2,097.00    Add to Basket
30/09/2009 KOL Knowledge Leaders, Conference Documentation - CD ROM Collection, 2 Events, Single User License                £800.00    Add to Basket
30/09/2009 KOL Knowledge Leaders, Conference Documentation - CD ROM Collection, 2 Events, Site License                £2,400.00    Add to Basket
30/09/2009 KOL Knowledge Leaders, Conference Documentation - PDF Documentation on CD ROM, Single User License                £499.00    Add to Basket
30/09/2009 KOL Knowledge Leaders, Conference Documentation - PDF Documentation on CD ROM, Site License                £1,497.00    Add to Basket