The role of a Key Opinion Leader should extend far beyond product approval. Relationships between KOLs and pharma companies work best when the KOL provides input into all stages of drug development. SMi’s 2nd annual KOL Europe conference will feature presentations from actual KOLs and senior industry professionals with extensive experience of managing scientific relationships. Attend and gain a new perspective on the role of KOLs and explore new ways of using them to achieve successful drug development and marketing strategies. 

Why should you attend this event?

Hear about the new wave of independent KOLs Discuss the role of public authorities in legislating the use of KOLs Explore ways of ensuring transparency in long-term KOL relationships  Assess opinion leader management strategy and its role in marketing Network with industry associates and share experiences

Hear keynote addresses from:

• Thomas D. Szucs, Chairman, European Centre of Pharmaceutical Medicine
• Andy Powrie-Smith, Director, Association of the British Pharmaceutical Industry

Our expert speaker line-up also includes:

Gunnar Schroefel, Global Business Support Manager, Bayer Healthcare Axel Glasmacher, European Head of Medical Affairs, Celgene Internationanal Lurdes Reis, Scientific Communication Manager, Bayer Schering Pharma Raimund Sterz, Medical Director, Global Health Economics and Outcomes Research,  Abbott Phillipe Fonjallaz, Customer Engagement, Neurodegenerative Disease Business Unit, Merck Serono Ardeschir Ghofrani, Head of Pulmonary Hypertension Division, University Hospital Giessen und Marburg Angela Spelsberg, Acting Chief of the Working Group on Health, Transparency International

Who should attend?

Attendees at SMi's series of key opinion leader conferences have included:

Head of Customer Relationship Management, Bayer-Schering AG Director Scientific Communications, GlaxoSmithKline UK Head of Medical & Scientific Affairs, Boehringer Ingelheim Assistant Vice President, Opinion Leader Relations, Wyeth USA Professional Relations, Roche Associate Branding Director, Astellas Europe Manager Medical Affairs, Linde AG Marketing Director EMEA, Allergan Medical Director, Bayer

Medical Director, Pfizer Associate Medical Director, Cilag Biotech Product Director, International Marketing, Shire Pharmaceuticals Director, Regional Medical Liaisons, Amgen Inc. Clinical Director, Astra Zeneca Vice President Global Sales & Marketing, Covidien New Product Manager, Global Marketing, Laboratorios Almirall S.A. Professional Relations Manager, Medical & Healthcare, Lundbeck Medical Marketing Manager, Genzyme Europe

Venue details

Hotel Vier Jahreszeiten Kempinski Munich Maximilianstrasse 17 80539 Munich, Germany Tel: +49 89 2125 2799 Fax: +49 89 2125 2000 www.kempinski.com/munich

The Hotel Vier Jahreszeiten Kempinski München is situated in the centre of Munich, on one of the world's most elegant boulevards, Maximilian Strasse. It is close to galleries, theatres, the Bavarian State Opera House and the top addresses in this wonderful Bavarian city.

The hotel is easily reached by car, taxi or public transport. A taxi from the airport takes approximately 45 minutes and costs about EUR 65. If you are arriving on public transport, the closest stops are Marienplatz (S- / U-Bahn) or Kammerspiele (Tram).

Book your accommodation at SMi discounted rates by calling us on +44 (0)870 9090 713, sending a fax to +44 (0)870 9090 714 or emailing hotels@smi-online.co.uk.