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Effective Key Opinion Leader Management can only be achieved through a multi-tiered approach. Issues for consideration include identification, recruitment and, of course, a relationship based on trust and transparency.
Following the highly successful London and Munich events, SMi’s Models for Key Opinion Leader Management conference in Stockholm will demonstrate the way forward in Key Opinion Leader Management by providing a balanced view from a wide variety of expert speakers. There will be a strong focus on maximising the value of relationships between physicians and pharma companies, with the opportunity to make new contacts in the industry. Attend and gain insights that will enhance your own management skills and ultimately lead to a more successful marketing strategy.
Why should you attend this event?
- Hear from KOL management specialists and recognised Key Opinion Leaders
- Learn the value of different KOL management strategies
- Discuss ways to ensure transparency in an industry-physician relationship
- Determine an appropriate strategy for your own organisation
- Network with industry associates and discuss experiences
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Hear keynote addresses from:
- Sverker Ljunghall, Vice President, Science Relations, AstraZeneca
- Michal Konstacky, Global Medical Affairs Director for KOL management, Solvay Pharmaceuticals
Our expert speaker line-up also includes:
- Christian Schweiger, Managing Director, Tachris
- Björn Skölving, Medical Information Manager, Biovitrum
- Karin Schenck-Gustafsson, Professor of Cardiology, Karolinska Institute
- Östen Ljunggren, Professor of Metabolic Bone Diseases, Uppsala University
- Carl-Johan Glans, Business Development Manager, Nycomed
- Margarida Courinha, Regional Medical Liaison, Amgen
- Robert Nauman, Principal Consultant, BioPharma Advisors
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Who should attend?
The following professionals attended our London and Munich events:
- Head of Customer Relationship Management, Bayer-Schering AG
- Director Scientific Communications, GlaxoSmithKline UK
- Head of Medical & Scientific Affairs, Boehringer Ingelheim
- Assistant Vice President, Opinion Leader Relations, Wyeth USA
- Professional Relations, Roche
- Associate Branding Director, Astellas Europe
- Manager Medical Affairs, Linde AG
- Marketing Director EMEA, Allergan
- Medical Director, Bayer
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- Medical Director, Pfizer
- Associate Medical Director, Cilag Biotech
- Product Director, International Marketing, Shire Pharmaceuticals
- Director, Regional Medical Liaisons, Amgen Inc.
- Clinical Director, Astra Zeneca
- Vice President Global Sales & Marketing, Covidien
- New Product Manager, Global Marketing, Laboratorios Almirall S.A.
- Professional Relations Manager, Medical & Healthcare, Lundbeck
- Medical Marketing Manager, Genzyme Europe
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Venue details
Sheraton Stockholm Hotel & Towers
Tegelbacken 6, Box 195, Stockholm S-101 23, Sweden
Phone (46) (8) 4123400, Fax (46) (8) 4123409, www.sheraton.com
The hotel offers 462 spacious rooms, all equipped with everything from modem lines to minibars. The Sheraton Stockholm Hotel & Towers offers views over the Old Town, Lake of Malaren and the City Hall, and is just 2 minutes walk from the central station and airport buses.
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