|
What is this event about?
|
|
About the conference
Following the successes of our previous KOL conferences in London, Munich and Stockholm over the past three years, SMi are proud to present the latest event in our KOL Management Portfolio - KOL: Knowledge Leader Partnerships.
Taking place in London, UK, this conference will look at the interaction between key academics/physicians and industry as a vital part of any marketing strategy to commercialise a new drug.
The identification and management of such key opinion leaders can be both challenging and rewarding for all involved. With controversy surrounding these interactions, the conference aims to focus on getting the relationship right between industry and academia. With leading opinion leaders giving their perspective alongside discussions from those in industry tasked with forging these relationships, this conference is a must attend event.
Allowing for plenty of discussion within the programme this conference is unique in providing an ideal platform to obtain the building blocks needed for successful KOL interactions, whilst offering networking opportunities throughout the day.
Help to dispel some of the myths that blight the public perception of these relationships by participating in healthy debate and discussion about the way to move forward with these essential exchanges.
Why not attend the associated workshops as well?
Associated with the conference there will be two half-day workshops taking place on 28th September
- Morning - Putting the Strategy into Opinion Leadership - Hosted by Rob Barker, Managing Partner, The Central Group
- Afternoon - KOLs - From Identification to Management - Hosted by Anja Frommelt, KOL Management Project Consultant, Bayer Schering Pharma
Led by leaders in their field, these workshops are an excellent opportunity to explore in a more intimate and interactive setting issues which will be discussed at the conference. Subjects covered include KOL identification and ranking, opinion leader management, opinion leader strategy, segmentation, assessing spheres of influence and creating the opinion leader plan. To see more information about the workshops, please see the opinion leader workshops page.
Keen to see the detailed programme? Click here.
Want to download the brochure? Click here.
Register for the event here!
Group discounts available - click here
Fancy speaking at the conference? Do you know of anyone who may be interested in speaking? We are always on the look-out for new speakers for our upcoming conferences. Let us know - contact the Conference Producer.
For sponsorship and exhibitioning opportunities, contact our Sponsorship Department.
|
Why should you attend this event?
Why should you attend this event?
|
What you will learn about
- Recruitment: how to identify, approach and recruit a KOL or external expert to best suit your business needs, including discussion on fair market value
- Transparency: regulating KOL-industry relationships, payment structures and strategies, involvement in pricing and reimbursement issues and a mass media perspective
- Management: new approaches to stakeholder management, advocacy development, national and international differences, and KOLs in emerging markets
- Future: KOLs and KOL management in the future - who, how and when
|
 |
 |
How you will benefit
Hear from some of the leading experts in identifying, approaching, managing and developing KOLs
Learn the values of different KOL management strategies
Discover the best ways to manage the industry-KOL relationship in the long term
Network with KOLs, industry leaders and medical communication agencies
|
|
Getting involved in the debate
There will be a series of interactive debates across both days of the conference - a chance for delegates to get involved in the discussions and to ask any questions. KOLs and their industry partnerships can be controversial, and getting the most out of such a relationship for both sides can be a difficult balance to strike.
Speakers at the conference, and other industry experts will appear on the panel to give their views, allowing plenty of discussion between the panellists and involving questions from delegates.
|
Debate topics for the conference:
Weighing the options in choosing your KOL
Should industry use KOLs who do not have a direct involvement in the product development?
Employing KOLs through agencies - the arms length approach
Practical tips for working on common KOL projects
|
Hear keynote addresses from:
Who is chairing this event?
|
Day One
Isaac Batley
Joint Founder and CEO
iS Health Group
|
Day Two
Nick Broughton
Managing Director
pharmaceuticalethics.com
|
Who is speaking at this event?
|
Our keynote speakers
Fiona Godlee
Editor-in-Chief
British Medical Journal
Ales Kminek
Medical Marketing Director
AstraZeneca
Arun Mistry
Medical Director Neurosciences and Urology, EAME
Allergan
Tobias Gantner
Head Health Economics and Outcomes Research
Novartis Pharmaceuticals, Germany
Walter Sheloff
Customer Effectiveness Manager - KOLs
Pfizer
To see the full agenda for the event, click here.
|
Our expert speakers
Philippe Fonjallaz, KOL Collaborations, Merck Serono
Gunnar Schröfel, Global Customer Relationship Excellence Expert, Bayer Schering Pharma
Nick Broughton, Managing Director, pharmaceuticalethics.com
Robert Nauman, Principal, BioPharma Advisors
Carlyle Ware, Director of Medical Communications - Europe, Complete Medical Group
Amanda Smith, Global Head, Caudex Medical
Christian Schweiger, Managing Director, Tachris AG
Isaac Batley, Joint Founder and CEO, iS Health Group
Sanjay Singhvi, Director, System Analytic
|
Who should attend?
Who should attend this event?
|
Chief Executives, Vice Presidents, Heads, Directors, and Project Leaders of
- KOL Management
- KOL Relationships
- Key Opinion Management
- Medical Affairs
- Medical Communications
- External Stakeholder Management
- Programme/Product/Brand Management
- Medical Education
- Medical Science Liaisons
- Speaker Bureau/Programme
- Marketing
- Professional Education
- Scientific Affairs
|
Delegates at our previous London-based KOL management conferences came from across the world
|
Venue details
Where is the event being held?
In a corner of fashionable Kensington you will find the Copthorne Tara. Within easy reach of the shops and restaurants of Kensington High Street, Knightsbridge and Notting Hill, the hotel is also close to the beautiful tree-lined lanes and avenues of Kensington Gardens and Hyde Park, the Royal Albert Hall, the theatres of the west end and the world famous museums on Cromwell Road.
- From Heathrow Airport: 30 minutes by car; Heathrow Airport to Paddington Station 20 minutes by Heathrow Express
- Gatwick Airport to Victoria Station 30 minutes by Gatwick Express Train;
- Stansted Airport to Liverpool Station 50 minutes by Stansted Express Train;
- Luton Airport to Victoria Station 90 minutes by coach.
Book your London hotel through SMi by simply faxing us a booking form. By booking through SMi Reservations we can offer discounted rates with fantastic savings at fabulous hotels.
Conference Documentation
Transcription CD ROM
SMi are pleased to announce our Transcription CD ROM
What does it include?
- The latest presentations from each expert speaker
- Carefully transcribed speaker documentation in PDF format
- Convenience of having information in text for ease of reference
Please Note: If would prefer not to receive this service you can opt out by e-mailing cservices@smi-online.co.uk. A fee of £100 will be deducted from your purchase.
Collection CD ROM
Why not consider our collection CD ROM?
It will provide you with all the latest information as well as allow you to look back over the previous year's developments.
This collection includes:
- KOL Knowledge Leaders Partnerships (2010)
- Key Opinion Leaders Europe (2009)
- KOL Europe (2010)
- Key Opinion Leaders (2008)
- KOL Knowledge Leaders (2009)
Purchase this collection and save nearly £900 in comparison to buying the individual CDROM’s.
|
Events Home Page
