The point of care diagnostic testing market is forecast to expand from US$13.4 billion in 2008 to over US$22.5 billion in 2013 and comprise 25% of the total in vitro diagnostics market. Growth has been driven in part due to the promise of speed, convenience, and improved patient outcomes that point of care testing can bring. Drawing on key opinion leaders in the field of POC Diagnostics, SMi's 7th annual Point of Care Diagnostics: Market Adoption and Technology Trends will present you with an insight into the many challenges facing this industry and provide an unsurpassed opportunity to obtain information you need in order to remain competitive in this evolving market. There will also be an associated post-conference workshop: Personalised Medicine & POCT - Opportunities and Challenges held on Wednesday the 27th October. The conference will examine critical issues including: Markets & Commercial Strategies: Understanding the drivers and barriers to PoC diagnostics adoption and competing in the evolving worldwide point of care diagnostics market Reimbursement, Remuneration and Regulation: Updated guidance and cost effectiveness analyses Technology & Connectivity: New technologies, personalised medicine and managing point of care diagnostics in a networked world

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Make a group booking - discounts apply

Why should you attend this event?

How you will benefit: Understand, discuss and debate the drivers and barriers to POC diagnostic adoption Strategies to compete in the evolving worldwide POCT market Study reimbursement, remuneration and regulation Discover new technologies and connectivity innovations Key presentations include: Predicting and planning for the POC market of the future, from Roche Diagnostics  The promise of POC diagnostics in the developing world, from Daktari Diagnostics  Meeting the demands of healthcare systems and patients, from Adams Business Associates  Future POC platforms, from the Technology Strategy Board  New technologies for near & on-patient diagnosis and monitoring, from The University of Cambridge  Picomolar sensitivty with a POC technology, from Ortho Clinical Diagnostics   See the full programme

Hear keynote addresses from:

Our keynote speakers Thomas Raichle  Senior Director Roche Diagnostics Marsha Oenick  Director, Product Development Ortho Clinical Diagnostics

Our expert speakers also include William Rodriguez, Chief Executive Officer, Daktari Diagnostics Paul Weinberger, President, Diagnostic Solutions Christopher Lowe, Director of the Institute of Biotechnology, Professor of Biotechnology, Cambridge University Fabrizio Mastrantonio, International Marketing Manager, A Menarini Diagnostic S R L Marsha Oenick, Director, Product Development, Ortho-Clinical Diagnostics Björn Ekberg, Chief Scientific Officer, Chempaq A/S Andrew deMello, Professor of Chemical Nanosciences, Head of Nanostructured Materials & Devices Group, Imperial College London  See the full speaker line-up

Who should attend?

The conference is directed at: Chief Scientific Officers Chief Technical Officers Directors/Heads/VPs of Diagnostic Research and Development  Directors/Heads/VPs of Business Development  Directors/Heads/VPs of Point of Care  Hospital CEOs, CIOs, CFOs  Hospital Chief Pathologists / Head of Lab Services Physicians  Pharmacists  Pathologists Clinical Scientists Policy Makers Product/Service Development Manager

This annual event has been attended in previous years by organisations including: Abbott Diagnostics Boots Centre of Innovation FDA Hemocue AB Inverness Medical MHRA Mitsubishi Chemical Europe Gmbh NHS Institute for Innovation and Improvement Nova Biomedical Ortho Clinical Diagnostic Systems Radiometer Medical Roche Diagnostics Siemens Healthcare Diagnostics Novozymes

Venue details

Crowne Plaza London – The City

19 New Bridge Street  EC4V 6DB

Tel: +44 (0) 870 4009 190    Fax: +44 (0) 207 4388 080

Crowne Plaza London – The City is a modern and stylish hotel right in the heart of the city, perfectly situated for all your business and leisure needs. Set back from the north bank of the River Thames, it is just a stones throw away from Blackfriars station.

The Crowne Plaza London – The City hotel is ideally located within easy access of some of the city’s most famous tourist attractions: The British Airways London Eye, St Paul’s Cathedral, Millennium Bridge, Tate Modern and West End theatres

London City (LCY)  Distance: 10 KM / 6.21 MI W Approx. taxi Fee: £37.00 (GBP) Time by taxi: 20 minutes Time by train: 35 minutes

London Heathrow (LHR)   Distance: 30 KM / 18.64 MI E Approx. taxi Fee: £48.00 (GBP) Time by taxi: 40 minutes Time by train: 55 minutes

London Gatwick (LGW)   Distance: 38 KM / 23.61 MI SE Approx. taxi Fee: £78.00 (GBP) Time by taxi: 1 hour Time by train: 1 hour

Book your accommodation at SMi discounted rates by calling us on +44 (0)870 9090 713, sending a fax to +44 (0)870 9090 714 or emailing hotels@smi-online.co.uk