SMi's 16th annual European Pharmaceutical Pricing and Reimbursement Conference will address key issues such as market access, health technology assessment (HTA), risk management and competition law. Attendees will be shown how to develop a comprehensive pricing and reimbursement strategy which ensures efficiency, value and transparency. With exclusive presentations on the latest P&R developments relevant for Europe and the chance to meet key industry players, this conference will allow attendees to learn, make connections and explore new ideas all at once. There will also be a half-day pre-conference workshop on Economic Evaluations in Clinical Trials. The interactive environment will allow attendees to explore strategies on how to optimally use randomised clinical trials for economic data collection and economic evaluation.   View the conference programme                 Download the brochure              Register for the event

Key topics on the agenda at this year's conference include:

Why should you attend this event?

Hear about patient access schemes and flexible pricing Identify change drivers in pricing and reimbursement practice Determine how to secure market access and optimal pricing of a product portfolio Understand regulation of pricing in relation to the EU transparency directive  Explore macroeconomic factors affecting pricing

Hear keynote addresses from:

• Timothy Lenehan, Associate Director, Global Pricing, UCB
• Martin Brown, Head of Health Economics and Outcomes Research, Novartis

Our expert speaker line-up also includes:

Toros Sahin, Pricing and Reimbursement Coordinator, Sanofi-Aventis Jorge Wernli, Vice President, Global Pricing and Government Affairs, Vifor Pharma Richard Lomas, National Commissioning Specialist, Genzyme Therapeutics Neil Palmer, President and Principal Consultant, PDCI Market Access Fabrizio Gianfrate, Professor of Health Economics, University of Ferrara Oscar Leeuwenkamp, Director, Health Outcomes and Pharmacoeconomics, MedImmune James Killick, Partner, White & Case LLP Colin Wight, Chief Executive Officer, GalbraithWight Dhinagar Subramanian, Associate Director, Global Health Economics and Reimbursement, Ethicon Bertram Häussler, Director, Institute for Global Environmental Strategies (IGES) Trevor Leighton, Vice President, Pricing and Reimbursement, Shire Pharmaceuticals

Interested in speaking? If you are interested in making a presentation at this or one of our other events, please contact our production department at smiproduction@smi-online.co.uk Interested in sponsoring? For sponsorship and exhibitioning opportunities,  contact our sponsorship team at sponsorshipdept@smi-online.co.uk

Who should attend?

This conference is relevant for anyone working in the following areas:

Venue details

Hilton Munich City Rosenheimer Strasse 15, Munich, Germany 81667 Tel: 49-89-48040   Fax: 49-89-48044804 www.Hilton.co.uk/MunichCity

Munich's only hotel with a direct 35-minute train link to the airport, the Hilton Munich City hotel is adjacent to the Gasteig Cultural Center. Do business in the Executive Lounge, de-stress in the gym then dine on specialty meatloaf at Löwenschänke restaurant. The city center is just a 10-minute walk away.

Book your accommodation at SMi discounted rates by calling us on +44 (0)870 9090 713, sending a fax to +44 (0)870 9090 714 or emailing hotels@smi-online.co.uk