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Opportunities within the Turkish Card Market offers an excellent opportunity to understand and benefit from the latest developments in the worlds fastest growing card market. This unique conference will explore all the issues surrounding this rapid growth and provide a forum where the future developments can be discussed. It will be informative, stimulating and focused.

As a senior industry executive, you will be aware of the importance and potential of this financial arena. The Turkish card market is rapidly developing. The Turkish Interbank Card Association recorded credit card issues for the 18 month period between January 1997 to June 1998 as rising from 3.2 million to 7.1 million, making Turkey the fastest - growing card industry in the world. By 30th June 2000 the number of credit cards issued in Turkey reached 11.6 million.

It is the aim of this conference to offer guidance to the opportunities and pitfalls that organisations should be aware of if they wish to successfully exploit this lucrative market. Topics covered at the conference will include developing strategies for market penetration, the growth potential of the retail banking market in Turkey, Migration to EMV and also the steps taken to increase competition.

These will be discussed both in theoretical terms and through practical current case studies from Turkish, European and US perspectives. The problems surrounding Turkey’s persistently high inflation rate is particularly topical as the Turkish government strives to stabilise the economy. Programmes of institutional and policy change designed to streamline and re-invigorate Turkey’s economic fortunes have been widely documented. This has a profound effect on the Turkish credit card industry and, as many consider, remains one of the main stumbling blocks to further rapid growth. This conference will keep all those involved in Turkish cards, and those wishing to enter this young market, up to date with the current issues and future developments.

Please register now to guarantee your place at this important conference.

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Richard Rolfe

Richard Rolfe, Editor, European Card Review

9:10 THE TURKISH CARD MARKET

Levent Okuyaz

Levent Okuyaz, Credit Card Centre Manager, Vakifbank

  • Recent developments in the Turkish card industry
  • Analysis of the rapid growth in the card market
  • Debit v’s Credit
  • The opportunities available through e-banking
  • The future of Turkish cards
  • 9:40 TECHNOLOGICAL DEVELOPMENTS

    Erhan Kahraman

    Erhan Kahraman, Payment Solutions Business Unit Manager, Bull International

  • The recent developments in the Turkish card market and the impact of continued hyper-inflation
  • Government initiates to control price rises
  • Introducing competition, removing trade barriers and encouraging the private sector in order to develop the card market
  • Assessing the credit cards market in terms of growth and opportunity
  • Card opportunities for the local banks in this fast developing market
  • 10:20 ANALYSIS OF THE CREDIT CARD ENVIRONMENT

    Nilgun Abak

    Nilgun Abak, VP Credit Cards Marketing, Yapi ve Kredi Bankasi

  • Assessing the growth of the market
  • Changing competitive environment: Diversifying card market
  • Barriers and opportunities for growth
  • Future Trends
  • 11:00 Morning Coffee

    11:20 GROWTH POTENTIAL OF THE RETAIL BANKING MARKET IN TURKEY

    Sertac Ozinal

    Sertac Ozinal, Vice President Retail Banking, Pamukbank

  • Turkish Retail Market and other Economics
  • Characteristics of Retailing Banking Customers in Turkey
  • Clients’ expectations and preferences
  • Customer Segmentation
  • Future trends in the Turkish card market
  • 12:00 DEBIT CARD SECURITY

    André-Jacques Selezneff

    André-Jacques Selezneff, Senior Business Development Manager, EMEA, Mondex International

  • What is money transmission?
  • How can this be digitised?
  • The benefits digitising money
  • Debit with chip
  • E-money
  • What the future holds?
  • 12:40 Networking Lunch

    14:00 INFRASTRUCTURE TRANSITION

    Özlem Imece

    Özlem Imece, Senior Area Manager, Europay International

  • Chip technology in the Turkish card market
  • Analysis of this developing market
  • The benefits of EMV
  • Migration in other European countries
  • The growth of debit/credit cards through new technology
  • Smart winners and smart losers
  • 14:40 TRANSFORMATIONS AT THE POINT OF SALE

    Mark McMurtrie

    Mark McMurtrie, Marketing Director, EMEA, Hypercom

  • Accepting chip cards at the Point-of-Sale
  • Can the current infrastructure be upgraded
  • Supporting value-added applications
  • Turning the POS into an Informative Delivery Platform
  • 15:20 Afternoon Tea

    15:40 MIGRATION CASE STUDY

    Muhammet Kucuk

    Muhammet Kucuk, Technical Consultant, Gemplus

  • Migration study
  • Security issues
  • Personalisation issues
  • The UK experiences
  • Marketing opportunities
  • Future trends; Future of the smart card market
  • 16:20 SMART CARD TECHNOLOGY

    Yinal Özkan

    Yinal Özkan, Project Manager, R & D Department, Demirbank

  • Smart cards for secure E-commerce
  • Emerging international standards
  • Role of multi-applications and smart card management
  • Case Study: EMV Migration
  • Smart cards of the future
  • 17:00 PROTON SMARTCARD TECHNOLOGY

    Marc-Paul Antoine

    Marc-Paul Antoine, International Account ManageR, Proton World

  • E-purse: the killer application
  • A pragmatic view at securing E-commerce
  • Moving towards multiapp support
  • 17:40 Chairman’s Closing Remarks and Close of Day One

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    Robin Townend

    Robin Townend, President and CEO, Cardis Enterprises International

    9:10 PARTNERSHIP PROGRAMMES

    Mehmet Sezgin

    Mehmet Sezgin, General Manager, Garanti Payment Systems

  • Examples of co-branding products in Turkey
  • Analysis of the criteria for selecting a successful partnership
  • Market strategies: Co-branding verses multi-branding
  • Lessons to be learned and future developments
  • Impact of chip card technology
  • 9:40 THE DEVELOPING TURKISH CARD MARKET FOR THE STATE BANKS

    Sahin Yukselbaba

    Sahin Yukselbaba, Assistant General Manager, Ziraat Kart Islemeri

  • The traditional role of the state banks
  • Adaptation of new technology
  • Moving towards privatisation
  • Changing the state banks image and improving customer service
  • Future plans and new technology
  • 10:20 THE DEVELOPMENT OF EMV IN CONSUMER BANKING

    Nigel Cullum

    Nigel Cullum, Business Development Manager, ACI Worldwide

  • An overview of the EMV technology
  • The impact of this technology on consumer banking
  • The lessons learned from other European countries
  • The impact of cross broader activities on the Turkish card market
  • What are the challenges for this young market
  • Future developments in Turkey
  • 11:00 Morning Coffee

    Nigel Cullum

    Nigel Cullum, Business Development Manager, ACI Worldwide

    11:20 M-BANKING

    Taner Ayhan

    Taner Ayhan, Executive Vice President, Retail Banking Delivery Channels, Disbank

  • Infrastructure needs for M-Banking
  • What is the potential?
  • What are the opportunities?
  • 12:00 VISA

    Greg Twitcher

    Greg Twitcher, General Manager, VISA INTERNATIONAL

  • The Debit card opportunity
  • Commercial Products
  • Chip Migration
  • e-Commerce
  • m-Commerce
  • 12:40 Networking Lunch

    14:00 LAUNCHING A CREDIT CARD PRODUCT

    Ayhan Feridun

    Ayhan Feridun, Co-ordinator Retail Banking, Credit Cards, Iktisat Bankasi

  • Positioning for growth in the Turkish card market
  • Getting the infrastructure right: The case for outsourcing
  • Cost versus return
  • Campaign Parameters
  • Results
  • 14:40 PANEL DISCUSSION

    15:20 Afternoon Tea

    15:40 CASE STUDY - NEW ENTRANTS INTO THE CARD MARKET

    Halim Sarican

    Halim Sarican, Director Credit Cards, Egebank

  • The Turkish card market as a unique opportunity
  • Analysing competition: whom are we competing with
  • Assessing the costs and benefits of launching a new credit card service online
  • Developing a online partnership strategies to minimise investment costs
  • Key success factors for investing in the credit card market
  • Main difficulties encountered for non-traditional entrants in the market
  • 16:20 COST REDUCTION STRATEGIES

    Donna  L Embry

    Donna L Embry, Senior Vice President Marketing, EMEA, Paysys International

  • Is outsourcing still a cost-effective way to manage credit cards?
  • What are the critical factors in making your decisions whether to outsource?
  • Economics of outsourcing versus in house processing
  • Deciding what to outsource and what to retain
  • Middle and long term results analysis: Success stories and mistakes
  • Summary of benefits and drawbacks
  • 17:00 Chairman’s closing remarks and close of conference

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    Workshops

    Swissôtel The Bosphorus Hotel

    Bayildim Caddesi 2 Macka
    Besiktas
    Istanbul 80680
    Turkey

    Swissôtel The Bosphorus Hotel

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

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    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

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