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In it’s 6th year, SMi’s Nordic Card Markets 2007 conference is now a well-established annual event for international decision-makers from the Cards, Finance and Retail sectors in the Nordic countries - Denmark, Finland, Iceland, Norway and Sweden - plus the Baltic States.

Every year this informative two-day event proves more popular with high-level attendance from technology, card providers and end-users sharing their experiences and expertise on the cards business and secrets to success, providing you with the opportunity to benchmark your business against industry leaders.

Learn about how the industry is shaping up in different verticals across the region, what leading organisations are doing to profit from EMV migration and where the opportunities in co-branding and building customer experience lie.

Conference highlights:

  • MARKET DEVELOPMENTS
    A survey of card professionals has been commissioned specifically for this event – the key developments in the region are to be announced at the conference.
  • PERSPECTIVES ON SEPA AND EMV
    The European Payments Council will assess the work already done by the European Banking industry. To what extent will banks be affected? A study of attitudes and opinions towards SEPA within the industry will also look at the challenges and opportunities a truly internal market for payments presents.
  • CARD MARKETING
    A closer look at co-branded cards and cardholder relationship building.
  • NEW TECHNOLOGY AND THE BUSINESS BENEFIT
    Learn about trends and developments in the payment business and individual card designs, build consumer trust in mobile payment solutions and discover the business ecosystem for contactless payments with mobile devices.
  • GROWING EXHIBITION
    Gain first hand insights into new designs, products and technologies in the exhibition area, which is larger than last year!

Hear from industry experts including:

  • Jan-Olof Brunila, Director, Strategic Development, Swedbank, and Member, Card Working Group, European Payments Council
  • Liisa Kanniainen, Workgroup Executive, Mobey Forum & Vice President, Mobile Banking, Nordea
  • Morten Magnus Thorsen, Assistant Card Manager Norway, Statoil Detaljhandel
  • Susanne Bronnum, Senior Vice President Strategic Sales, PBS
  • John Chaplin, European Payments Advisor, First Data International
  • Peter Sidenius, Director, Edgar, Dunn & Company
  • Knut Erik Clausen, Managing Director, Nordic Division, Affinion International
  • Raulis Uksvarav, Director of Acquiring, Hansabank
  • Malcolm French, Senior Fraud Consultant, Nationwide

Conference programme

8:30 Registration & Coffee

9:00 Chairperson's Opening Remarks

Peter Sidenius

Peter Sidenius, Director, Edgar, Dunn & Company

9:10 MARKET OVERVIEW

A brief summary of findings:

  • What are the key market developments in card payments?
  • What is driving competition?
  • Who are the major movers and shakers?
  • What marketing innovation is taking place?
  • What is the state of regulatory intervention?
  • Peter Sidenius

    Peter Sidenius, Director, Edgar, Dunn & Company

    9:50 BANKING ON SEPA

    Jan-Olof Brunila

    Jan-Olof Brunila, Director, Strategic Development, Swedbank and Member, Card Working Group, European Payments Council

  • Summary of current state of SCF in the European Payments Council
  • Planning for change - is the banking business ready yet?
  • Reforming banking infrastructure
  • Integrating the right systems
  • What is the impact on back-office operations?
  • Turning accounts upside down – examining all costs and revenues associated with payments?
  • Consolidating operations to increase profitability
  • 10:30 Morning Coffee

    11:00 PERSPECTIVES ON SEPA

    John  Chaplin

    John Chaplin, European Payments Advisor, First Data International

    Based on primary research among 30 European banks, the following questions will be addressed:

  • Are the banks ready for SEPA implementation?
  • What do banks believe will be the most significant market changes resulting from SEPA?
  • What are the benefits for customers - and the opportunities for banks?
  • 11:40 A FOCUS ON CARD FRAUD

  • Setting the context of fraud risk
  • Priorities, issues and solutions
  • Measures of Success
  • Malcolm French

    Malcolm French, Senior Fraud Consultant, Nationwide Building Society

    12:20 Networking Buffet Lunch

    14:00 A TRULY INTERNAL MARKET FOR PAYMENTS

    Marc Temmerman

    Marc Temmerman, Executive Vice President, External Relations, Visa International

  • Card payments, an under-valued lubricant to the economy
  • Why removing barriers is good for all stakeholders
  • The conditions for increasing payments efficiencies
  • Visa Europe's answer
  • 14:40 CO-BRANDED CARDS - AN OIL COMPANY MODEL

    Morten Magnus  Thorsen

    Morten Magnus Thorsen, Assistant Card Manager Norway, Statoil Detaljhandel

  • Statoil – the biggest oil-retailer in Scandinavia
  • The importance of cards in our business
  • Why co-branded cards?
  • Thoughts about the future card business
  • 15:20 CARDHOLDER RELATIONSHIP BUILDING

    Knut Erik  Clausen

    Knut Erik Clausen, Managing Director , Cims AS

  • Relationship building within the credit card area
  • Use of tactical offers and added value services
  • Challenges with relationship building
  • Customer awareness and responses
  • Channels of communication
  • Turning your relationship building to a profit by using Cims retail strategies
  • Turning your relationship building to a profit by using Cims retail strategies
  • 16:00 Chairperson’s Closing Remarks, followed by Afternoon Tea

    8:30 Re-registration & Coffee

    9:00 Chairperson's Opening Remarks

    Peter Sidenius

    Peter Sidenius, Director, Edgar, Dunn & Company

    9:10 TRENDS AND NEWS IN THE PAYMENT BUSINESS

  • Mergers and acquisitions
  • Trends and new products
  • Prepaid cards
  • Revolving credit
  • Mobile payments
  • Terminal Operator services
  • PBS' strategy and actions
  • Susanne Brønnum

    Susanne Brønnum, Senior Vice President, Strategic Sales, PBS

    9:50 BUSINESS ECOSYSTEMS FOR CONTACTLESS PAYMENTS WITH MOBILE DEVICES

    Liisa Kanniainen

    Liisa Kanniainen, Workgroup Executive, Mobey Forum & Vice President, Mobile Banking, Nordea, Nordea

  • The alternative business ecosystem scenarios
  • Their applicability for different market conditions
  • Who are the key stakeholders?
  • What's the value proposition for each stakeholder?
  • Authentication for banking services with mobile
  • Preventing the authentication market from fragmentation
  • 10:30 Morning Coffee

    11:00 MOBILE PAYMENT SOLUTIONS

    Päivi  Helanto

    Päivi Helanto, Development Manager, TeliaSonera Finland

  • Examples of different user interfaces in mobile payment and why they work or don't work
  • Power of mobile operator in creating purchasing models
  • How many steps are needed in purchasing and payment mobile content
  • 11:40 THE FUTURE OPPORTUNITY TO BE UNIQUE

    Knut Nygård

    Knut Nygård, Marketing Manager Bank & Finance, EDB Business Partner

  • Consumers today want to signal who they are and what they represent
  • The Payment Card is the most important communication channel between the bank and their customers
  • EDB's TagMyCard solution enables the customers of the issuer to seamlessly design their cards on the web
  • The customers of the issuer will feel emotionally attached to a card with their favourite personal image on
  • TagMyCard offers an issuer a new and innovative way of establishing an extremely personal relation with every one of its clients
  • Issuer's customers will see the card as their own favourite, which automatically motivates them on a personal and emotional level and will at the bottom line increase issuer profitability
  • 12:20 Networking Buffet Lunch

    14:00 NOVEL APPLICATIONS OF EMV CHIP TECHNOLOGY REVENUES AND SHARE

    Jan Lundequists

    Jan Lundequists, Chip Production Manager, MasterCard International

  • Contactless and CAP

  • 14:40 BALTIC MARKET & DIFFERENTIATION

    Raulis  Üksvarav

    Raulis Üksvarav, Director of Acquiring, Hansabank Markets

  • Baltic market characteristics
  • From debit to credit
  • Product innovation
  • Segmentation and differentiation
  • How to kill the cash
  • Baltic market 2010
  • 15:20 Afternoon Tea

    15:40 CRAFTING INNOVATIVE CO-BRANDING STRATEGIES

    Saulius Kiskis

    Saulius Kiskis, Regional Business Development Manager, TSYS Card Tech

    16:20 PRE-PAYMENT: RETAILER GIFT CARDS AND OPEN VS CLOSED LOOP

    Tony  Craddock

    Tony Craddock, Director, Giftex

  • Trends
  • Using gift cards to increase sales and margins, whatever your industry
  • The business case for a gift or stored value card
  • Distribution
  • Merchandising
  • Case studies: open and closed loop success stories
  • 17:00 Chairperson’s Closing Remarks and Close of Conference

    +

    Workshops

    Acquiring in SEPA
    Workshop

    Acquiring in SEPA

    Sheraton Stockholm Hotel and Towers
    24th January 2007
    Stockholm, Sweden

    Sheraton Stockholm Hotel and Towers

    Tegelbacken 6
    PO Box 195
    Stockholm SE-101 23
    Sweden

    Sheraton Stockholm Hotel and Towers

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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