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Sport & Money will cover major current trends in sport business revenue streams in Europe and the UK and offer methodology for exploiting them.

This will encompass a comprehensive study of how these developments impact on the commercial management and financial opportunities of team sports and related businesses. Several of the world’s most innovative sport companies and teams will give presentations to illustrate the way forward to success in this colossal business.

Our programme includes: Online broadcasting activities in sport; sport radio - national and local agreements; team sports and the internet; financial service provision within sport; affinity cards in sport; using sport brands to leverage value; licensing and law in sport; intelligent stadium use; securitisation in sport, sport sponsorship and much more……..

Sport & Money is organised and produced by SMi: we specialise in providing senior executives with timely, strategic and focused information. SMi conferences are leading-edge business events offering delegates the opportunity to meet senior industry and market leaders and seek their advice and opinions.

Please register now to guarantee your place at this important conference.

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Stephen Townley

Stephen Townley, Senior Partner, Townleys Sport Lawyers

9:10 THE FUTURE ECONOMICS OF SPORT

Dr Bill Gerrard

Dr Bill Gerrard, Business Consultant and Reader in Economics, Strategic Sport Management and Leeds University Business School

  • The structure and dynamics of the sport economy
  • What are the potential revenue growth opportunities in major team sports?
  • What lessons can be learnt from North American major leagues?
  • How will future revenue growth affect the competitive balance of leagues
  • What are the implications for the financial management of teams?
  • What are the future prospects for financing deficits and new investment?
  • 9:40 ONLINE BROADCASTING OF DOMESTIC AND INTERNATIONAL EVENTS

    Michael O’Rourke

    Michael O’Rourke, Joint Managing Director, Setanta Sport

  • The Internet - the threats and opportunities for broadcasting
  • Local and International issues for broadcasting over the Internet
  • New and established products that the Internet platform provides
  • The future of interactive sports medium
  • 10:20 ONLINE BROADCASTING ACTIVITIES IN SPORT

    Timo Lumme

    Timo Lumme, Managing Director, Quokka Sports Europe

  • Utilising the various forms of online revenue streams effectively
  • Different platforms - narrow band, broadband, wireless, convergence
  • Case study - NBC Olympics.com
  • 11:00 Morning Coffee

    11:20 CASE STUDY - GLASGOW RANGERS FOOTBALL ON-LINE

    James McGlynn

    James McGlynn, Systems and Technology Manager and Managing Director, Glasgow Rangers Football Club and Carnegie Information Systems

  • Integrating your web site with your Customer Relationship Management database - E-CRM
  • Using E-CRM to engage your customers and grow your on-line market
  • Complimenting your web site with smartcards
  • 12:00 CASE STUDY- THE EXTREME SPORTS CHANNEL

    Alastair Gosling

    Alastair Gosling, Chief Executive Officer and Managing Director, Extreme Group

  • The development of the Extreme Sports Channel: from distribution to sports broadcasting
  • The growing market for extreme sports in Europe and world-wide
  • Securing the rights to extreme sports; Profile of audience for extreme sports
  • The market need for a 24 hours a day sports channel
  • Cost of sports rights and how to deal with the sharp increase in cost
  • Diversifying into Internet Rights via Extreme Interactive
  • 12:40 Networking Lunch

    14:00 SPORT RADIO - NATIONAL AND LOCAL AGREEMENTS

    Paul Davies

    Paul Davies, Operations Director, Capital Radio

  • Successfully acquiring sports broadcasting rights
  • The issues behind national and local agreements in sport broadcasting; The issues behind legitimate and non-legitimate rights
  • Live coverage as a revenue generator
  • Other streams of revenue within sports broadcasting
  • Covering the cost of acquiring sports rights
  • Individual sports broadcasting rights and the increasing importance they hold
  • 14:40 TEAM SPORTS AND THE INTERNET

    Thomas A. Jessiman

    Thomas A. Jessiman, Managing Director, Sports.com

  • The benefits of an interactive Internet to create revenue
  • Providing new avenues of revenue for sport through the internet
  • The Internet’s marketing possibilities for your sport brand
  • Successful partnerships between sport clubs, ISP’s and Internet companies
  • Rights issues on event coverage on the Internet
  • Extending your Internet operations by utilising mobile phone technology
  • 15:20 Afternoon Tea

    15:40 CASE STUDY - FINANCIAL SERVICE PROVISION WITHIN SPORT

    Lyndon Fuller

    Lyndon Fuller, Managing Director, Fans Independent Financial Adviser

  • Loans, Insurance, Savings and Credit Cards and the affiliation with sport teams
  • The success so far of financial services in sport
  • The use of sport brands in the provision of financial services to generate more revenue
  • Researching the possibilities of moving into new niche markets
  • Partnership or competition for financial service institutions?
  • 16:20 CREDIT CARDS IN SPORT: HOW BOTH SIDES CAN WIN

    Duncan Bell

    Duncan Bell, Marketing Manager, Sportscard

  • Affinity Cards: Why loyalty may not pay
  • What can your club gain?
  • What your credit card provider wants
  • Turning on the customer
  • Cross marketing opportunities
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    David Hall

    David Hall, Editor, European Football Decision

    9:10 USING SPORT BRANDS TO LEVERAGE VALUE

    Tim Heberden

    Tim Heberden, UK Managing Director, Brand Finance

  • Overview of how brands add value
  • Developing, maintaining and monitoring a brand
  • Brand extensions and brand stretching: how far can your brand go?
  • Co-branding
  • The benefits of strong branding: leveraging value through the brand
  • 9:40 INTELLIGENT STADIUM USE

    John Dix

    John Dix, Director, Deloitte & Touche Sport

  • Effective strategies for utilising your stadium facilities
  • What revenue streams does the stadium hold for a club
  • Are independent stadiums a threat to club stadiums
  • Complementing your sport activities and business with the commercial interests of the stadium
  • Finding funds for investing in the stadium’s future
  • Future ideas for the use of stadiums as revenue generators
  • 10:20 LICENSING AND LAW IN SPORT

    Ian Blackshaw

    Ian Blackshaw, International Sports Lawyer, Sports Law Centre and former Vice President, Legal Affairs, Anglia Polytechnic University and ISL Group, Switzerland

  • The legal issues
  • International considerations; Intellectual property rights in sports licensing
  • Branding and distribution channels
  • Sports licensing and the Net
  • Optimising sports licensing revenues
  • The role of the licensing manager
  • 11:00 Morning Coffee

    11:20 SPORTS BROADCASTING RIGHTS - A WORLD PERSPECTIVE

    Frank Saez

    Frank Saez, Research Manager, TWI

  • Broadcasting rights and the current market for them
  • New media opportunities for sport broadcasting rights
  • The increasing value of sports rights
  • The impact of the global sports market
  • Developing markets through technology, market development and mergers
  • Future of sport broadcasting rights
  • 12:00 INCREASING PROFITS IN SPORT TEAMS

    William H. Peterson

    William H. Peterson, President, NFL Europe League

  • Developing a win-win methodology to increase profits
  • Cutting costs and expanding revenue streams
  • Extending the commercial power of the team
  • Techniques for sound financial management
  • Effective asset management and cost control
  • Securing your ROT
  • 12:40 Networking Lunch

    14:00 MAXIMISING DIGITAL DELIVERY OPTIONS TO CREATE INCREASED REVENUE

    Mark Beard

    Mark Beard, Manager of News and Sport, GlobeCast Northern Europe

  • How to become a media mogul!
  • How to exploit the digital choices - content, delivery, distribution
  • What digital chennels are available? Which will win in the battle for the final delivery to the home
  • Successful management and exploitation of all digital revenues streams
  • 14:40 SECURITISATION

    Peter Shorthouse

    Peter Shorthouse, Executive Director, UBS Warburg

  • Using securitisation as a financial tool to raise funds for sport
  • Where to use securitisation in sport?
  • Emerging markets for sport securitisation
  • Legal, tax and accounting issues for sport securitisation
  • The role of the financial institution in securitisation
  • 15:20 Afternoon Tea

    15:40 CASE STUDY - SPORTAL

    Stephen Nuttall

    Stephen Nuttall, Head of Sport, Sportal

  • Balancing rights windows and distribution platforms for maximum value
  • Operating and running successful official web sites
  • Maximising audiences to sites across distribution channels
  • Revenue generation from sports sites
  • 16:20 SPORT SPONSORSHIP

    Chris Roe

    Chris Roe, Director, Redmandarin

  • Reaching the precise audience using the best possible medium
  • Fitting your brand relevantly and communicating this to the target audience
  • Delivering measurable business value via sponsorship
  • Sponsorship as an essential part of the marketing toolkit
  • 17:00 Chairman's Closing Remarks and Close of Conference

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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