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This conference aims to facilitate information sharing from the most up-to-date kiosk developments, drawing from European experiences. As a senior industry executive, you will already be aware of the importance and potential of this field. We would therefore like to invite you to take this opportunity and join your competitors by registering today.

Highlights of the event include the following presentations:

  • Implementing a kiosk strategy – case study - Drew Davey, E-Business Manager, BP
  • Visionics and face recognition software - Craig Keefner, Executive Director, Kiosk.org Association
  • Kiosks and consumer needs - Kevin Waterhouse, Director of European Marketing, Network Alliance
  • Future developments in Kiosks – a European focus - Francie Mendelsohn, President, Summit Research Associates

Who should attend?

Retailers, ATM owners, financial institutions, public sector institutions, kiosk manufacturers, hardware and software suppliers and anyone who wants to take advantage of this exciting medium.

We have a limited number of places available for this event so I strongly advise you to register today.

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

John Benton

John Benton, Director, Association of Security Consultants

9:10 CASE STUDY - HARNESSING KIOSKS WITHIN A MULTICULTURAL, ONE-STOP SHOP

Dave Waltho

Dave Waltho, Director of Your Guide Strategy, Consignia

  • Using Post Office branches as a trusted OSS across all sectors.
  • Meeting consumer needs via an integrated multi-channel strategy.
  • The role of kiosks and customer reactions.
  • The importance of simplicity, a common look and feel, and support.
  • The commercial model.
  • 9:40 CASE STUDY - IMPLEMENTING A KIOSK STRATEGY

    Drew Davy

    Drew Davy, E-Business Manager, BP

  • Kiosks as information terminals
  • Kiosks as sales mediums
  • Advantages in utilising kiosks in both retail and public service environments
  • Charging the customer for the use of kiosks
  • Influencing the consumer at the point of sale; Kiosks benefiting the consumer
  • The importance of hardware and software design interfaces
  • 10:20 KIOSK ERGONOMICS & USABILITY

    Dr David Travis

    Dr David Travis, Senior Consultant, System Concepts

  • Repeat users - how to attract them
  • Developing loyalty
  • Usability and the link with ‘human factors engineering’
  • Technology and the reasons behind differing rates of adoption
  • Reliability, accuracy and security levels
  • Designing for sustainable competitive advantages
  • 11:00 Morning Coffee

    11:20 VISIONICS AND FACE RECOGNITION SOFTWARE

    Craig Keefner

    Craig Keefner, Executive Director of the Kiosk Association, Kiosks.org Association

  • Visionics technology overview
  • Applications
  • Advantages of adopting visionics systems
  • Current reliability, accuracy and security levels
  • Will visionics technology increase customer loyalty?
  • Is this the future of automated customer transactions? - Modernising the personal touch
  • 12:00 ELECTRONIC PAYMENTS

    Steve McEvoy

    Steve McEvoy, Business Development Manager, Smartcreds

  • Availability of product for users
  • Consumer security concerns
  • Adoption of technology
  • Performance of the current market
  • Benefits of utilising non-credit electronic payment systems
  • Market share to be gained with e-money systems
  • 12:40 Lunch

    14:00 KIOSKS AS A PUBLIC INFORMATION TOOL

    Jane Beckford

    Jane Beckford, LINKS Project Manager & E-government officer for Education and Cultural Services Directorate, Lancashire County Council

  • Kiosks and e-government strategy
  • Community participation in the process
  • Offer a wide range of information with ability to update easily
  • 24 hour information terminals
  • Two way information kiosks
  • Future uses of kiosks in e-government
  • 14:40 CHALLENGES OF OUTDOOR KIOSKS

    Roger Price

    Roger Price, Commercial Director, Blazepoint

  • Why organisations are using outdoor kiosks
  • Choosing the best locations
  • Managing the installation of the kiosks
  • Making Kiosks withstand the chosen environment
  • Coping with vandalism
  • Making the outdoor kiosk a long-term success
  • 15:20 Afternoon Tea

    15:40 CASE STUDY - KIOSK PLACEMENT

    John Purcell

    John Purcell, Vice President Marketing, Netshift Software

  • Top ten success factors in kiosk projects
  • Security issues - virtual and physical
  • Determining goals and success criteria
  • The interface - The key to success…and failure!
  • Ergonomics of kiosk design and placement
  • Management and maintenance of a deployed network of kiosks
  • 16:20 CASE STUDY - EMPLOYMENT KIOSKS

    Guy Browes

    Guy Browes, Project Manager, Jobcentre Plus

  • Why use kiosks
  • Where the kiosks are used
  • The technology behind the kiosks
  • Effects of the kiosks on number of job applicants
  • Feedback from users
  • The future of the employment kiosks - Tesco Case Study
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    Frances Mendelsohn

    Frances Mendelsohn, President, Summit Research Associates

    9:10 USING KIOSKS IN CONJUNCTION WITH A LOYALTY SCHEME

    Peter Kelly

    Peter Kelly, Managing Director, Inter-Act Electronic Marketing

  • Why install the kiosks
  • Overview of the kiosks function
  • Offers can be updated more efficiently
  • The effect of the kiosks on sales figures
  • The offers can be adjusted according to customer
  • Services that will be offered by the Kiosks
  • 9:40 BROADBAND MULTIMEDIA

    Ben Stone

    Ben Stone, Sales Manager, Fantastic Corporation

  • Broadband overview
  • The advantages of utilising broadband multimedia in kiosks
  • Advertising impact
  • Consumer adoption of broadband kiosks
  • Kiosks as multi-purpose leisure / entertainment terminals
  • The future direction of broadband based kiosks
  • 10:20 ENTERTAINING THE PUBLIC

    Peter Eales

    Peter Eales, Managing Director, KioskPoint

  • Why are kiosks entertaining?
  • Various forms of entertainment through kiosk technology
  • Who will entertainment kiosks attract?
  • Kiosk placement
  • Charging for kiosk entertainment services
  • Combining entertainment with other offerings and advertising
  • 11:00 Morning Coffee

    11:20 FUTURE DEVELOPMENTS IN KIOSKS - A EUROPEAN FOCUS

    Frances Mendelsohn

    Frances Mendelsohn, President, Summit Research Associates

  • Co-ordination with PDAs
  • Payphones being replaced with multimedia phones
  • A wider range of services being made available via kiosks
  • Integration with mobile phones
  • More kiosks appearing in retail stores / public sector/ tourist locations/entertainment
  • Better security features
  • 12:00 TIPS FOR SUCCESSFUL KIOSK APPLICATIONS

    Mike Sigona

    Mike Sigona, Market Manager, Elo TouchSystems

    12:40 Lunch

    14:00 KIOSKS AND CONSUMER NEEDS

    Craig Keefner

    Craig Keefner, Executive Director, Kiosks.org Association

  • Technology adoption rates
  • Kiosks from the consumers view
  • Consumer segmentation - targeting the right segment
  • The future functions of kiosks
  • Overlapping kiosks and workforce for customer service
  • The boundaries for total kiosk integration in the future
  • 14:40 CASE STUDY - THE CREATION OF THE V-SHOPS

    Neil Verma

    Neil Verma, Head of New Channels, V-Shop

  • A merger of on-line and in-store shopping
  • Selecting the right equipment for the job
  • Using the kiosks as a platform for the Virgin brand
  • Small shops, Huge variety
  • Reasons behind the transformation decision
  • Future development of the V-shops
  • 15:20 Afternoon Tea

    15:40 CASE STUDY - MAPS AT THE TOUCH OF A BUTTON

    Richard Prior

    Richard Prior, E-business Consultant, Ordnance Survey

  • Availability of product for users
  • Location, location, location
  • Partnerships and associations
  • Customer profile
  • Updating the system
  • Technology issues
  • 16:20 CASE STUDY - MODERNISING THE PAYPHONE

    Andrew Green

    Andrew Green, General Manager Multimedia Kiosks, British Telecom

  • The reasons for the modernisation programme
  • The definition of a multi-phone and its benefits over the traditional payphone to both consumer & BT
  • Why the design of the kiosks was chosen
  • Kiosks enabling BT to compete against mobile phone and WAP technology
  • The free trial, the reasons behind it
  • Customer response to the new terminals
  • 17:00 Chairman's Closing Remarks and Close of Conference

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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