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The Scandinavian Card market is one of the most developed in the world with the majority of population holding both debit and credit cards as well as fuel cards. The loyalty card sector in Scandinavia is continuing to develop with supermarkets offering loyalty schemes similar to those in the UK. Scandinavian Internet penetration is extremely high, second only to the US. What strategic direction the banks are following to tie cards to Internet banking? Look at future strategies and latest technological developments.

Benefits of Attending
· Learn from Scandinavia’s leading card experts
· Evaluate cost and income opportunities
· Develop winning card strategies for the Scandinavian card market
· Improve profitability of card portfolios
· Identify current technological and business developments within card processing
· Enhance the EMV delivery channel proposition

A unique opportunity to learn from leading industry experts including:
Lars Nyberg, Deputy Governor, Sveriges Riksbank
Erik Haslev, Vice President Business Development, Visa Norge
Eirik Harildstad, Product Manager, Union Bank of Norway
Jan Olof Brunila, Director Strategic Development, Swedbank-FöreningsSparbanken
Klaus Frandsen, Deputy Head of Market Development, Den Danske Bank
Rolf Myrhage, Director, Nordea
Ragnar Önundarson, Chief Executive, Europay Iceland - Kreditkort h.f.
Bo Madsen, Division Manager, Danish Bankers Association
Sergejs Marjasovs, Director, Baltic Card Center

“Excellent organisation and speakers, very professional” Tom Asselberghs, Intellect – delegate at last year’s event

Conference programme

8:30 Registration and Coffee

9:00 Chairman's Opening Remarks

Caroline Walpole

Caroline Walpole, Business Development Manager, ACI Worldwide

9:10 THE SCANDINAVIAN CARD MARKET

Erik Haslev

Erik Haslev, Vice President Business Development, Visa Norge

  • Current market trends and developments
  • Regulation of payment card schemes
  • Challenges for issuers and acquirers
  • Growth opportunities in the Scandinavian card market
  • Innovative strategies to penetrate new markets
  • 9:40 THE SWEDISH CARD PAYMENT MARKET

    Lars Nyberg

    Lars Nyberg, Deputy Governor, Sveriges Riksbank

  • Current market description
  • Driving forces and policy issues
  • Technological developments and future uses
  • 10:20 THE DANISH CARD MARKET

    Bo Madsen

    Bo Madsen, Division Manager, Danish Bankers Association

  • Legal problems – will the Danish Payments Card Act change?
  • Consumer regulations
  • Current issuance of cards
  • Future developments for the Danish market
  • 11:00 Morning Coffee

    11:20 THE DANISH CARDS MARKET

    Klaus Frandsen

    Klaus Frandsen, Deputy Head of Market Development, Den Danske Bank

    12:00 DEVELOPING CARD STRATEGIES FOR THE NORWEGIAN MARKET

    Eirik Harildstad

    Eirik Harildstad, Product Manager, Union Bank of Norway

  • Developing a card strategy to fit with the bank’s overall strategy
  • Card product characteristics
  • Evaluating cost and income opportunities
  • Improving profitability of card portfolios
  • Promotion of cards
  • 12:40 Lunch

    13:40 INTRODUCING MULTI-FUNCTIONAL EMV CARDS IN NORDEA

    Rolf Myrhage

    Rolf Myrhage, Head of Cards, Nordea

  • Nordea involvement
  • EMV specifications
  • Introduction of EMV cards
  • 14:20 RISK MANAGEMENT, THE POWER TO PREVENT

    Kristian Mortensen

    Kristian Mortensen, Business Development Manager, Card Tech

    15:00 MANAGING AN EMV PROJECT

    Matti Kovalainen

    Matti Kovalainen, Managing Director, Setec Card AB

  • Typical risks and success factors
  • Experiences from pilots and rollouts
  • 15:40 Afternoon Tea

    16:00 EMV WITHIN A MULTI-APPLICATION STRATEGY

    Dominique Hautain

    Dominique Hautain, Vice President Sales and Business Development, Proton World

  • Cost of ownership of an EMV system
  • Multi-app models · EMV and e-purse · EMV and authentication · EMV and transit
  • Managing multi-applications: Matrix
  • Proton Prisma: a technology of today with a vision for the future
  • 16:40 EMV AND BEYOND

    Caroline Walpole

    Caroline Walpole, Business Development Manager, ACI Worldwide

  • Managing the risk
  • Enhancing the delivery channel proposition
  • An alternative to e-purse
  • 17:20 Chairman’s Closing Remarks and Close of Day One

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    Caroline Walpole

    Caroline Walpole, Business Development Manager, ACI Worldwide

    9:10 E-SHOPPING PAYMENTS IN SWEDBANK

    Jan Olof Brunila

    Jan Olof Brunila, Director Strategic Development, Swedbank-FöreningsSparbanken

  • Strategic objectives
  • The virtual card and card payments
  • Always accepted – the customer guarantee
  • Virtual card and new products
  • 9:40 E-EUROPE SMART CARD CHARTER RESULTS

    Jan van Arkel

    Jan van Arkel, Co-Chairman, eEurope Smart Cards

  • Smart card charter background
  • Building blocks of a harmonised smart card platform
  • Approach to a global interoperability framework
  • The way ahead
  • 10:20 CARD SWITCHING MIGRATION STRATEGY

    Anthony Clarke

    Anthony Clarke, Solutions Consultant, Logica

  • Background
  • The current situation
  • Drivers for change
  • Risks to overcome
  • Opportunities
  • 11:00 Morning Coffee

    11:20 CASH MANAGEMENT

    Gunnar Enroth

    Gunnar Enroth, Strategic Development Director, BANQIT

  • Cash is still king
  • Cash is too expensive
  • Optimising the cash flow volume
  • Minimising the cost
  • New technology
  • 12:00 THE NORWEGIAN CREDIT CARD MARKET

    Daniel Cardona

    Daniel Cardona, Development Director, Cresco

  • Current trends within the market
  • Strengths and weaknesses
  • Future developments
  • Cresco
  • 12:40 Lunch

    13:40 THE CASE FOR MULTI APPLICATION SMART CARDS

    Gerry Looby

    Gerry Looby, Chief Technology Officer, CardBASE Technologies

    14:20 INDEPENDENT SERVICE PROVIDERS AND CARD PROCESSING IN THE BALTICS

    Sergejs Marjasovs

    Sergejs Marjasovs, Director, Baltic Card Center

  • An overview of the card processing market in the Baltics
  • The development of card processing services
  • Current technological and business developments within card processing
  • How to apply these techniques to develop the market further
  • Future predictions
  • 15:00 PAYCHIP/EMV

    Max Paul

    Max Paul, Marketing Director, Austria Card

    15:40 Afternoon Tea

    16:00 THE ICELANDIC MARKET

    Ragnar Önundarson

    Ragnar Önundarson, Chief Executive, Europay Iceland - Kreditkort h.f.

  • A saturated B2C market
  • Moving towards B2B
  • ……and even B2B2C
  • 16:40 EMV NEXT STEPS

    Paul Gribbon

    Paul Gribbon, Solutions Consultant, Logica CMG

  • Drivers behind changing
  • Card switching
  • Card management
  • The multi application lifecycle
  • Opportunities

    Risks

  • Case Studies
  • 17:20 Chairman's Closing Remarks and Close of Conference

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    PO Box 16340
    Stockholm
    Sweden

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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