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In its sixth year, SMi would like to invite you to attend their Annual Football Finance Event. Come along to the only focused event dedicated to Football Finance and meet those in the know, including representatives from Europe’s top football clubs and associated companies in the industry.

Never has it been so important than in today’s football world to know how to fully maximise and exploit your revenue streams.

Our programme this year covers case studies on utilising sponsorship revenue, maximising the benefits from media investment, adapting to the changes in the legal environment, financial planning and wage control as well as how a football club can use their market position to maximise their revenue.

The speakers at this year’s conference include:

  • David Gill, Deputy Chief Executive, Manchester United
  • Julio Senn, General Director, Real Madrid
  • Francisco Javier Porquera, Administration Director, Real Madrid
  • Massimo Campioli, Finance Director, Milan AC
  • Massimo Moretti, President of Inter Futura, Internazionale Milano
  • Alistair Mackintosh, Finance Director, Manchester City

European Football Finance is organised and produced by SMi: we specialise in providing senior executives with timely, strategic and focused business information.

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Gerry Boon

Gerry Boon, Partner in Charge, Deloitte & Touche Sport

9:10 OPENING ADDRESS

Dan Jones

Dan Jones, Director, Sports Business Consulting, Deloitte & Touche Sport

  • Introduction to football finance in Europe
  • The challenges to financing football clubs today
  • Why ticket revenue is no longer enough
  • Current revenue sources
  • Investigating new revenue sources
  • Short term investment in new players or loan term investment in the club?
  • 9:40 MEDIA RIGHTS

    Andrew Price

    Andrew Price, Partner, DLA

  • Overview of the role played by the media in football
  • The importance of football to media companies
  • Media partnerships - FA Premier League clubs and media companies
  • Generating revenues from the Internet
  • Introducing pay-per-view in Europe
  • The future for media rights
  • 10:20 THE IMPACT OF BROADCASTING REVENUE ON THE CLUBS

    David Gill

    David Gill, Deputy Chief Executive, Manchester United

  • The importance of media investment for the club
  • Utilising revenue from TV coverage
  • Financing media developments
  • Generating revenue with MUTV
  • Revenue opportunities of developing internet broadcasting
  • The financial benefits of being able to reach a global audience
  • 11:00 Morning Coffee

    11:20 USING THE INTERNET TO GENERATE REVENUE

    Thomas Jessiman

    Thomas Jessiman, Managing Director, Sports.com

  • How football clubs can win on the Internet
  • Marketing: the Web fosters a global audience for clubs
  • Successful partnerships between clubs, ISPs and Web companies
  • Football and emerging technologies like wireless and broadband
  • 12:00 OPTIMISING THE COMMERCIAL OPPORTUNITIES OF CLUB WEBSITES

    Adam Rhodes

    Adam Rhodes, C.E.O, Liverpoolfc.com

  • Content, community, commerce
  • Role of strategic media partners
  • Fans…the heart of the proposition
  • International exploitation
  • Sampling the proposition
  • 12:40 Lunch

    13:40 SOMETHING OLD, SOMETHING NEW

    Brian Sturgess

    Brian Sturgess, Chairman, Media Advisory Partners

  • Webcasting; audio and television: opportunities for football clubs
  • Local TV and Digital radio
  • 14:20 UTILISING PARTNERSHIP REVENUE

    Massimo Campioli

    Massimo Campioli, Finance Director, Milan A.C.

  • Overview of revenue at AC Milan
  • The role of sponsorship and branding
  • New opportunities for the club and supporters created by investing companies
  • The impact of revenue inputs
  • The benefits from having several sponsors
  • How the revenue will be invested within the club
  • 15:00 RUNNING A FOOTBALL CLUB AS A BUSINESS

    Eric Leport

    Eric Leport, Managing Director, FC Nantes Atlantique

  • The story of Football Club Nantes Atlantique - positioning the club for the new millennium
  • TV broadcasting rights in France - the role this will play in French football
  • Marketing the club - what will the key sources of revenue be?
  • The business activities of the club - building on the brand of the club
  • Treating the fans as customers
  • Areas of business development at the club
  • 15:40 Afternoon Tea

    16:00 STRETCHING THE BRAND FOR NEW REVENUE SOURCES

    Roger Maslin

    Roger Maslin, Director of Finance, Wembley National Stadium

  • Overview of the Wembley development
  • Methods of funding available to Wembley National Stadium Limited
  • Investing partners in the stadium development
  • Estimations of revenue generated by extra services for fans
  • Redistributing the revenue back into football
  • 16:30 ANALYSING FOOTBALL PLAYER PERFORMANCE

    Mark Pearman

    Mark Pearman, Managing Director, Opta Index

  • The importance of monitoring your football players as well as the oppositions’
  • Achieving performance results
  • Analysing and utilising the results
  • Using the results to value the players
  • The implications of these results on the clubs finances
  • Using the results to maximise your revenue
  • 17:00 IMPROVING ON THE PITCH PERFORMANCE

    Ken Way

    Ken Way, Sports Psychologist, Vision

  • The role of sports psychology in improving performance
  • The benefits of using psychology to improve performance
  • Increasing competitive performance on the field
  • The impact on sports psychology on actual performance
  • Calculating the return on investment in sports psychology
  • Implementing a sports psychology strategy
  • 17:30 Chairman’s Closing Remarks and Close of Day One

    17:40 Drinks reception for speakers and delegates

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    Antonio Marchesi

    Antonio Marchesi, Partner, Deloitte & Touche Sport

    9:10 FOOTBALL TRANSFERS

    Sam Rush

    Sam Rush, Associate, Sports Group, Bird & Bird

  • Where did it all begin - overview of recent developments
  • Legal Background
  • Legal and Contractual Implications
  • Will the changes work?
  • Financial effects on the football industry
  • Comparisons with the US Model
  • 9:40 ADAPTING TO THE RULING

    Francisco Javier Porquera, Administration Director, Real Madrid

    Francisco Javier Porquera, Administration Director, Real Madrid, Julio Senn, General Director, Real Madrid,

  • The direct financial effects of the ruling on Real Madrid
  • How Real Madrid can replace lost revenue
  • How have Real Madrid adapted to the recent changes in football regulations
  • What the EU ruling will mean for smaller clubs
  • The reliance on transfer fees by smaller clubs
  • Other revenue sources for lower division teams
  • 10:20 CONTROLLING PLAYER WAGE DEMANDS

    Dr Bill Gerrard

    Dr Bill Gerrard, Sports Business Analyst, Strategic Sport Management, Reader in Economics, Leeds University Business School

  • The inflation drivers of player wages
  • The impact of recent transfer market reforms on player wages
  • The possible role of salary caps in European football
  • Lessons from North American major league experience
  • Wage benchmarking as an alternative approach to controlling player wages
  • Case study: wage benchmarking in the Scottish Premier League
  • 11:00 Morning Coffee

    11:20 REDEVELOPING THE FOOTBALL STADIUM

    Rod Sheard

    Rod Sheard, Principal, HOK Sport

  • Quantity versus Quality - A venue challenge
  • Total Event Experience - Why spectators return
  • Money & Technology - The two drivers of the modern venue
  • Budget & Programme - The key objectives
  • Designing to a Business Plan
  • 12:00 FINANCING STADIUM DEVELOPMENTS

    Adam Greene

    Adam Greene, Vice President in the Sports Advisory & Finance group, JP Morgan Chase and Co.

  • Overview of the financial characteristics of the new stadium
  • Issues in stadia finance
  • Financing options for stadia
  • Benefits and challenges of the Wembley financing
  • 12:40 Lunch

    13:40 FINANCIAL FORECASTING FOR AN UNDETERMINED FUTURE

    Alistair Mackintosh

    Alistair Mackintosh, Finance Director, Manchester City

  • The difference in revenue received before and after promotion
  • Differences in levels and channels of expenditure
  • Promoting your club brand to attract further investment
  • Avoiding high wage bills
  • Investing for maintained success
  • The importance of long term financial planning
  • 14:20 FINANCING A YOUTH POLICY

    Massimo Moretti

    Massimo Moretti, President of Inter Futura, Internazionale Milano

  • Training players from a young age for the future first team
  • Financing a school of excellence
  • The financial benefits a youth team bring to a club
  • The benefits of a partnership with Charlton Athletic
  • Justifying extra expense to shareholders
  • Introducing the concept of a feeder club
  • 15:00 CREATING NEW REVENUE CHALLENGES THROUGH FOREIGN

    Emmanuel Aluede

    Emmanuel Aluede, Chief Executive Officer, Pro-Organ Sports Consults

  • Introduction
  • The forces driving collaboration between football clubs
  • The different types of collaborative agreement
  • Opportunities for collaboration with football clubs from emerging nations
  • The financial rewards and challenges to collaboration
  • 15:40 Afternoon Tea

    16:00 INCREASING INVESTOR OPPORTUNITIES

    Oliver Butler

    Oliver Butler, Editor, Soccer Investor

  • The benefits of public ownership
  • Regulations surrounding ownership within Europe
  • How clubs can ensure operational profits
  • Expanding the club while maintaining a sound financial position
  • The effects of the recent transfer ruling on share prices
  • Long-term plans for growth
  • 16:30 MANAGING THE SHARE PRICE OF A FOOTBALL CLUB

    Catherine Bond

    Catherine Bond, Analyst, Seymour Pierce

  • The main drivers behind football stock prices
  • Market Sentiment v. Financial Results - score draw?
  • Predicting future earnings - new trends
  • Financial analysis of Premier League clubs
  • Can an investor make money out of football stocks?
  • 17:00 Chairman's Closing Remarks and Close of Conference

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    Workshops

    CRM for Football Clubs
    Workshop

    CRM for Football Clubs

    Excelsior Hotel Gallia
    21st March 2001
    Milan, Italy

    Excelsior Hotel Gallia

    Piazza Duca D'Aosta 9
    Milan 20124
    Italy

    Excelsior Hotel Gallia

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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