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“This is an industry worth £1bn a year. It is also an industry whose losses more than doubled to £145m last year and where the number of profitable businesses is outnumbered by those that are technically bankrupt. Welcome to the wacky world of football”The Independent 15/08/2001

For an insight into the financial sustainability and direction of the football industry, a place at SMi’s two-day event is invaluable. Our programme has been designed to bring you the latest industry topics and investment opportunities.

Use the experiences of our leading industry speakers to shape your business strategy.

  • Chaired by Gerry Boon, Partner in Charge, Deloitte & Touche Sport, Deloitte & Touche, highlights of this event include:
  • Michael Lee, Director of Communications & Public Affairs, UEFA who will discuss the UEFA perspective on the future shape of European competitions.
  • Hear Julio Senn, Economic General Director, Real Madrid talk about new solutions to debt management.
  • What are the future implications of football transfer fees increasing? Laurent Fransioli, Financial Manager, Olympique de Marseille gives his view.
  • Find out what financial investment is needed to qualify for Europe by hearing a presentation from Mike Cheston, Financial Controller, Everton FC.

Register today to guarantee your place at this exciting event.

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Gerry Boon

Gerry Boon, Partner in Charge, Deloitte & Touche Sport, Deloitte & Touche

9:10 NEW COMMERCIAL REVENUES FOR THE FA

James Worrall

James Worrall, Head of Business Development, The FA

  • Traditional revenue streams for Football Associations
  • New commercial revenue streams
  • Strategy and implementation
  • Financial forecasting and evaluation
  • 9:40 TRANSFER FEE CONTROL

    Laurent Fransioli

    Laurent Fransioli, Financial Manager, Olympique de Marseille

  • An overview of the current transfer systems
  • Why football transfer fees are spiralling out of control - the role of the agent
  • Agent commission
  • The future implication of ever increasing transfer fees on football clubs
  • Limiting transfer fees - future strategies and ideas
  • 10:20 OLYMPIAKOS CFP COMPETING TO THE ELITE CLUBS IN EUROPE

    Petros Kokkalis

    Petros Kokkalis, Chief Executive Officer and Angelos Zouras, Marketing & Commercial Director, Olympiakos CFP

  • Co-operation with INTERBRAND and restructuring of the club under the branding process
  • The application of branding to all commercial activities
  • The incremental sources of revenue compared to the existing due to branding
  • Creating new revenue streams - derivatives of branding
  • 11:00 Morning Coffee

    11:20 UNLOCKING THE VALUES THAT STADIUMS GENERATE

    David Camp

    David Camp, Director, Economic Research Associates

  • Land use issues relating to stadium development
  • What are the benefits that stadium developments offer?
  • What are the concerns being raised?
  • Who’s doing what around the world?
  • 12:00 THE TRUE FINANCIAL VALUE OF FOOTBALL CLUBS

    Dr Bill Gerrard

    Dr Bill Gerrard, Sport Business Analyst, Strategic Sport Management & Reader in Economics, Leeds University Business School

  • Why are football club assets under-valued by balance sheets and stock markets?
  • What are the key sporting assets of a football club?
  • How to measure sporting intangibles
  • How to use sporting assets to secure finance
  • Case study: the real value of Leeds United plc
  • 12:40 Lunch

    14:00 THE RELATIONSHIP BETWEEN THE STOCK MARKET AND FOOTBALL

    John Moore

    John Moore, Football Analyst, Bell Lawrie White

  • The benefits to the football industry of working with the stock market
  • Why club loyalty is no longer enough to attract investment
  • The importance of investor relationships
  • Pay-per-view schemes - how this will hopefully encourage investment in the long term
  • A comparison of stock market success across the major European clubs
  • The future of the relationship between the city and the pitch
  • 14:40 INVESTMENT INNOVATION

    Stephane Barras

    Stephane Barras, Chief Executive Officer, Sport-Invest, Switzerland

  • www.Sportinvest.info promoting sportsfinance
  • Case study
  • www.Boost4.com, a new tool to boost athletes careers
  • Case study
  • 15:20 Afternoon Tea

    15:40 EINTRACHT FRANKFURT

    Thomas Proeckl

    Thomas Proeckl, Chief Financial Officer, Eintracht Frankfurt Fussball AG

  • Controlling philosophy: planning, executing, reviewing, adjusting
  • Implementation of the controlling approach
  • Results achieved by Eintracht Frankfurt
  • Controlling and risk management
  • 16:20 AUDIO-VISUAL RIGHTS PACKAGES

    Nicholas West

    Nicholas West, Partner, Denton Wilde Sapte

  • Overview of the different technologies and payment mechanisms
  • Impact of the competition format and scheduling on creation of rights packages
  • Maximising revenue and audiences and building upon past successes
  • Creating new and innovative rights packages to broaden the means of delivering the product
  • Blending the different packages together and reconciling the interests of the different licensees
  • Carving out rights for the clubs
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    9:00 Re-registration and Coffee

    9:30 Chairman's Opening Remarks

    Phil Carling

    Phil Carling, Senior Vice President - Football, Octagon CSI

    9:40 THE FUTURE OF FOOTBALL FINANCE

    Dan Jones

    Dan Jones, Director, Deloitte & Touche Sport, Deloitte & Touche

  • Current situation
  • Recent lessons
  • Economic risks to football
  • Generating revenue
  • Challenging costs
  • Next steps
  • 10:20 THE FUTURE SHAPE OF EUROPEAN COMPETITIONS

    Michael Lee

    Michael Lee, Director of Communications & Public Affairs, UEFA

  • An overview of the current system of European competitions
  • What factors will be influential in shaping the future of European football?
  • What will the future of European competitions be?
  • How this will affect the future of club and national team football?
  • 11:00 Morning Coffee

    11:20 THE RISKS AND CHALLENGES OF LOOKING TOWARDS COMPETING IN EUROPE

    Mike Cheston

    Mike Cheston, Financial Controller, Everton FC

  • The financial investment needed to qualify for Europe
  • Strategies for raising this finance - key examples from Everton FC
  • The risks of trying to raise the finance to move into European football
  • The benefits of European competition - are the risks worth the potential benefit
  • If attained what would the long term financial risks and implications for competing in this forum be
  • 12:00 THE COST OF SUCCESS

    Julio Senn

    Julio Senn, Economic General Director, Real Madrid

  • Why the costs of being a competitive football club are rising?
  • The deal - selling the club’s city training centre
  • How this idea was developed and carried out
  • The benefits that this injection of revenue brought - saving the interest payments on debt, facilitating the purchase of Zinedine Zidane as examples
  • Long term strategies to balance outgoing and incoming revenue - broadcasting rights, private investment and stock market floatation
  • 12:40 Lunch

    14:00 THE NEW TRANSFER SYSTEMS

    Hermann Schlindwein

    Hermann Schlindwein, Partner, Ashurst Morris Crisp

  • The practical implications of the new transfer system
  • Have these changes worked?
  • The financial effects seen on the football industry
  • Has this new system helped reduce the financial risks or increased them?
  • The future of football transfers - what is needed to promote more financial stability in football?
  • 14:40 INVESTING IN FOOTBALL, FUND MANAGER POINT OF VIEW

    Georges Ducel

    Georges Ducel, Investment Advisor of the Olympe Investment Fund, Sport-Invest

  • The investment decision process
  • A risk reward analysis
  • Performance of the sector versus stock market
  • Clubs, any reason to invest today
  • 15:20 Afternoon Tea

    15:40 YOUTH POLICY - A STRATEGY FOR COMBATING TRANSFER FEE ESCULATION

    Eric Leport

    Eric Leport, Managing Director, FC Nantes Atlantique

  • Nantes FC youth academy
  • Financial implications of producing a loyal talent source - transfer fees
  • Other financial benefits of youth development - asset development
  • Implementing a successful youth academy
  • Key strategies for identifying and attracting young talent
  • 16:20 THE ECONOMICS OF DATABASES & CRM DATA

    Pat Bernstein

    Pat Bernstein, Chief Executive Officer, Data Factors

  • What is the inherent value of customer and CRM data?
  • The differences between databases and CRM data
  • What is the cost of building reliable customer data?
  • What can one earn from this type of data - directly and via third parties?
  • Costs and risks associated with exploiting with databases and CRM systems for profit
  • 17:00 Chairman's Closing Remarks and Close of Conference

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    Workshops

    Raising Finance Through Sponsorship
    Workshop

    Raising Finance Through Sponsorship

    Castellana Inter-Continental Madrid
    6th March 2002
    Madrid, Spain

    Securitisation of Gate Receipts
    Workshop

    Securitisation of Gate Receipts

    Castellana Inter-Continental Madrid
    6th March 2002
    Madrid, Spain

    Castellana Inter-Continental Madrid

    Paseo de la Castellana 49
    Madrid 28046
    Spain

    Castellana Inter-Continental Madrid

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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