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To ensure success the top clubs know that their competitors are willing to run up large debts in the pursuit of victory. Large amounts of finance are required to pay player’s wages, build and improve new stadiums, and compete for the best players in the transfer market.

The clubs have been able to support this spending and have thrived up to now from the large cash injections provided by television companies buying rights to screen games. However, it is well acknowledged that these revenues have peaked and the collapse of a number of high profile media deals are wreaking financial havoc within European and English football.

The conference will therefore address the problem faced by many football clubs today, identifying what can be done to explore and exploit new and innovative revenue-generating and cost-reducing measures. Key issues to be covered will include the ever-increasing problem of players’ wages and transfer fees, the future of broadcasting contracts and sponsorship deals along with alternative revenue streams that could be considered.

Attend this industry specific forum to:
IDENTIFY revenue-generating initiatives for the long-term
MAXIMISE revenue through the use of your facility
ASSESS the lessons learnt and the future of broadcasting rights
OVERCOME the obstacles faced by clubs of the future
EXPLOIT alternative sources of finance
BUILD a secure future for the club

Gain an insight from the key industry speakers in the field including:
Mark J Ansell, Deputy Chief Executive & Finance Director, Aston Villa F.C.
Andrew Cowen, Managing Director, Southampton F.C.
Keith Wyness, Chief Executive Officer, Aberdeen F.C.
Neil Doncaster, Chief Executive & Andrew Cullen, Director of Sales and Marketing, Norwich City F.C.
Jeroen Slop, Financial Director, Ajax F.C.
Eric Leport, Managing Director, F.C. Nantes Atlantique
Petros Kokkalis, Chief Executive Officer, Olympiakos CFP
Patrick Nebiolo, Director of Finance and Marketing, Parma A.C. F.C.
Peter Gandolfi, Head of Sports Marketing, Nationwide Building Society
Adrian Ford, Commercial Services Director, Granada Sports and Interactive
Stephen L. Schechter, Founder, Schechter & Co. Ltd.
Dr Bill Gerrard, Specialist in Sports Finance, Leeds University Business School
Charles Barnett, Partner, PKF

Conference programme

8:30 Registration and Coffee

9:00 Chairman's Opening Remarks

Matthew Glendinning

Matthew Glendinning, Football Business Journalist, Sport Business

9:10 OPENING ADDRESS

Charles Barnett

Charles Barnett, Partner, PKF

  • The mounting debt faced by many clubs
  • Looking at the pressures placed on Directors
  • Addressing the problems
  • What is in the future for football?
  • 9:40 THE COLLAPSE OF ITV DIGITAL

  • The facts – outlining the extent of the problem
  • Dealing with the loss of vital sources of revenue
  • The need to re-adjust
  • Exploring alternative streams
  • Ways forward for the Nationwide clubs
  • Neil Doncaster

    Neil Doncaster, Chief Executive, Norwich City F.C.

    Andrew Cullen

    Andrew Cullen, Director of Sales and Marketing, Norwich City F.C.

    10:20 A EUROPEAN PERSPECTIVE

    Patrick Nebiolo

    Patrick Nebiolo, Director of Finance and Marketing, Parma A.C.

  • Introduction: changes in the media/TV business and the impact on soccer clubs
  • How media companies are under unprecedented strain and why
  • The knock-on effect for the clubs: what went wrong and what to do
  • The need to compromise and explore alternative revenue strategies (focus on Parma A.C. plans)
  • Moving forward – a more stable/credible future?
  • 11:00 Morning Coffee

    11:20 THE MEDIA AND T.V. REVENUES

    Andrew Price

    Andrew Price, Partner, DLA

  • The importance of broadcasting revenues
  • Market conditions/trends
  • Collective v individual exploitation
  • League/club channels
  • Exclusivity v fragmentation of rights
  • 12:00 DIVERSIFICATION STRATEGY

    Eric Leport

    Eric Leport, Managing Director, F.C. Nantes Atlantique

  • Context
  • Determining the right diversification axis
  • FCNA event management strategy
  • Private events
  • Public events

    Stadium management

  • Conclusion: benefits
  • 12:40 Lunch

    14:00 AFFINITY PRODUCTS

    Petros Kokkalis

    Petros Kokkalis, Vice President, Olympiakos CFP

  • Creating and maintaining the right image
  • The application of branding throughout the organisation
  • The introduction of club credit cards
  • The need to differentiate
  • Strategies and developments for the future
  • 14:40 CASE STUDY

    Andrew Cowen

    Andrew Cowen, Managing Director, Southampton F.C.

  • Role of securitisation in stadium funding.
  • Benefit or bondage?
  • Generating service potential
  • Competing in the Premiership – where are the next hurdles?
  • 15:20 MAXIMISING STADIUM REVENUE – JOINT PRESENTATION

  • The four generations of stadia
  • The importance of a quality stadia compared with quantity
  • Maximising revenue and audiences and building upon past success
  • Budgeting a new stadia design programme – the key objectives
  • Issues surrounding stadia design for the future
  • Andrew Williams

    Andrew Williams, Director, HOK Sport

    John Barrow

    John Barrow, Senior Principal, HOK Sport

    16:00 Chairman's Opening Remarks followed by Afternoon Tea
    Close of Day One

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    Pat Bernstein

    Pat Bernstein, Chief Executive Officer, Seatbooker UK

    9:10 RE-STRUCTURING THE BUSINESS MODEL

  • Why the traditional business model must change
  • Redesigning the club-player relationship
  • More effective exploitation of media and image rights
  • Managing clubs as value-maximising organisations
  • Enhancing domestic and European club tournaments
  • Dr Bill Gerrard

    Dr Bill Gerrard, Sport Business Analyst, Strategic Sport Management

    and

    and, Reader in Economics, Leeds University Business School

    9:40 FOOTBALL CLUBS – DOES THE STOCKMARKET HAVE A ROLE?

    John Moore

    John Moore, Assistant Director, Bell Lawrie White

  • A look at the business of football
  • How football has fared in the past
  • Present problems facing football
  • Sources of finance available to clubs
  • What the future might hold
  • The financial structure clubs should have going forward
  • 10:20 CASE STUDY

    Jeroen Slop

    Jeroen Slop, Financial Director, Ajax F.C.

    11:00 Morning Coffee

    11:20 THE PLAYER, CLUB AND AGENT RELATIONSHIP

    Stuart Lucas

    Stuart Lucas, Chairman, Premier Management

  • The need to co-operate
  • Clubs use of agents
  • Legislation affecting player contracts
  • Conflicts of interest
  • Limiting wage costs and the introduction of performance related pay – the city experience
  • The way forward for clubs and players
  • 12:00 UNDERSTANDING THE IMPORTANCE OF THE BRAND

    Peter Gandolfi

    Peter Gandolfi, Head of Sports Marketing, Nationwide Building Society

  • Financial services and football
  • Nature of financial services business
  • Creating a strong lasting image
  • Maintaining lasting relationships
  • Possible future developments
  • 12:40 Lunch

    14:00 EXPLOITING ALTERNATIVE REVENUE STREAMS

    Stephen L. Schechter

    Stephen L. Schechter, Founder, Schecter & Co. Ltd.

  • What alternatives are available?
  • How to match long lived assets with your financial liabilities
  • The importance of investor relationships
  • Can any source of revenue equal that from the T.V deals?
  • Incoming v outgoing revenues and how to make them more balanced
  • Implementing money generating initiatives for the future
  • 14:40 THE USE OF CRM

    Alison Dalrymple

    Alison Dalrymple, Sales – ARENA, Computer Software

  • What are the real costs of implementation?
  • Creating a quick return on investments
  • What is involved in adoption?
  • Overcoming the obstacles
  • Making it pay
  • 15:20 Afternoon Tea

    15:40 CASE STUDY – ABERDEEN F.C.

  • The change in predominant sources of revenue
  • The use of catering and corporate hospitality
  • Curbing the rising costs of players wages
  • Creating a youth policy and the benefits
  • Raising and maintaining the players of the future
  • Gaining a strong position on the transfer market
  • Keith Wyness

    Keith Wyness, Chief Executive Officer, Aberdeen F.C.

    Keith Wyness

    Keith Wyness, Chief Executive Officer, Aberdeen F.C.

    16:20 PANEL DISCUSSION

  • What are the main areas of concern?
  • Are the costs set to decrease?
  • How can clubs maximise revenues?
  • What next?
  • Mark J Ansell

    Mark J Ansell, Deputy Chief Executive & Finance Director, Aston Villa

    Keith Wyness

    Keith Wyness, Chief Executive Officer, Aberdeen F.C.

    Stephen L. Schechter

    Stephen L. Schechter, Founder, Schechter & Co. Ltd

    17:00 Chairman's Closing Remarks and Close of Conference

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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