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Gain an insight from key industry speakers in the field:

  • Edvj Massazza-Gal, Senior Vice President, Head of Central Europe, Visa Europe
  • Zdenek Houser, Vice President, General Manager Croatia, Hungary, Slovenia & Head of New Business Development & Strategic Operations CEE Region, MasterCard Europe
  • Herbert Walzhofer, Head of Retail Banking CEE, Bank Austria Creditanstalt
  • Christian Michalek, Head of Credit Risk Management, Private & Business Banking, HVB Bank Czech Republic
  • Joanna Erdman, Managing Director, Credit Cards, BRE Bank
  • Rigo Van den Broeck, Project Manager Card, KBC Bank
  • Malcolm French, Senior Fraud Consultant, Nationwide Building Society
  • Alfred Schmauss, Chairman, Card Working Group, European Payments Council & Division Head of Payments, Erste Bank
  • Claude Wolff, International Business Manager, SSB

Benefits of Attending:

  • Identify the challenges and opportunities facing cards in Central & Eastern Europe
  • Maximise your knowledge to improve business performance
  • Hear about the current case studies in the region
  • Learn how to build a card fraud risk management strategy for your business
  • Understand the SEPA framework and it's impact on card payments since the EPC resolution in September 2005
  • Meet and network with the most influential players in the industry

Who should attend:

CEO`s, COO`s, MoB, Directors and Heads of Retail Banking, Card Department, Credit Card Department, Card System Development, Marketing, Risk Management, Sales Department, Electronic Banking, Payment Services

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Espen Tranoy

Espen Tranoy, Vice President Central & Eastern Europe, First Data International

Boris  Vujicic

Boris Vujicic, , First Data International

9:10 CENTRAL & EASTERN EUROPEAN CARD MARKET

Zdenek Houser

Zdenek Houser, Vice President, General Manager Croatia, Hungary, Slovenia & Head of New Business Development & Strategic Operations CEE Region, MasterCard Europe

  • The evolution of cards in the region
  • MasterCard Central & Eastern European region
  • MasterCard in Czech Republic
  • MasterCard in Hungary
  • MasterCard in Poland
  • Cards in the CEE region – prospects and lessons learnt
  • 9:50 DELIVERING A TRULY EUROPEAN PAYMENT CARD

    Edvj Massazza-Gal

    Edvj Massazza-Gal, Senior Vice President, Head of Central Europe, Visa Europe

  • Internal market harmonisation in payment cards
  • The benefits of change
  • What the CEE market needs and wants
  • The growth of cards in CEE
  • Visa Europe’s offer
  • 10:30 Morning Coffee

    11:00 THE SEPA CARD FRAMEWORK

    Alfred Schmauss

    Alfred Schmauss, Chairman EPC Card Working Group, European Payments Council & Division Head, Payments , Erste Bank AG

  • The SEPA impact on card payments
  • The SCF objective
  • The importance of cards in SEPA and the options for implementing SCF
  • What SCF mandates on card business
  • How are EU non-Euro countries affected?
  • Status of SCF implementation feedback of CEE countries
  • 11:40 SERVICE PROVIDING IS ABOUT RELATIONSHIPS

    Boris  Vujicic

    Boris Vujicic, Managing Director Serbia and Montenegro, First Data International

  • Why banks outsource payment processing?
  • How to choose a long-term partner?
  • Focus on managing the relationship
  • Short overview of processing trends in CEE
  • First Data in Balkan countries
  • The distributed processing model case study: Serbia and Montenegro, entering a new market
  • 12:20 Networking Lunch

    13:40 TARGETTING THE RIGHT GROUP OF CUSTOMERS

    Joanna Erdman

    Joanna Erdman, Managing Director, Credit Cards, BRE Bank

  • Card market in Poland
  • Direction of market development
  • Developing opportunities for partnerships
  • BRE Bank strategy in targeting customers
  • Dedicated offer for the target group
  • 14:20 STRATEGIES FOR PAYMENT PROCESSORS

    Susanne Bronnum

    Susanne Bronnum, Senior Vice President, International Sales, PBS

  • Trends and figures for the card processing market
  • Differences between card processing companies and their strategies
  • From national monopolies to international players
  • What will consolidation mean for the industry?
  • 15:00 LEVERAGING EMV INVESTMENT FOR REAL COMPETITIVE ADVANTAGE

    David Worthington

    David Worthington, Senior Consultant, Aconite Technology

  • Planning and implementing an EMV migration programme
  • What is impacted?
  • What are the options?
  • Minimising the cost and disruption of EMV migration
  • Experience from around the world
  • Do it once, do it right
  • Leveraging EMV investments for long term competitive advantage
  • It isn’t just about counterfeit!
  • If you have to change everything for EMV, change it to your advantage
  • Exploiting EMV’s advanced risk management capabilities
  • Offline authorisation - the business benefits
  • Differentiating and extending card portfolios through new products such as prepaid cards
  • New market segments
  • New products
  • New services
  • 15:40 Afternoon Tea

    16:00 GOVERNMENT PROCUREMENT CARD

    David  Harrison

    David Harrison, Head of Visa Government & Purchasing, Visa Europe

  • The rationale (savings, controls, employee effectiveness, improved supplier settlement)
  • The e-Government agenda, and the GPC’s ability to operate effectively in both the offline and online environments
  • Our experiences in France, Ireland, Italy and the UK including prepaid citizen cards, welfare cards and other consumer card applications
  • 16:40 SUCCESS FACTORS FOR A PROCESSOR TO DELIVER CARD PAYMENT SERVICES IN CENTRAL & EASTERN EUROPE

    Claude Wolff

    Claude Wolff, International Business Manager, Societa per I Servizi Bancari SSB

  • The business model
  • The operating model
  • The technology
  • Centralisation versus decentralisation
  • The competitive advantages, constraints….
  • The future trends
  • 17:20 Chairman’s Closing Remarks and Close of Day One

    17:30 Drinks Reception hosted by First Data International

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    David Worthington

    David Worthington, Senior Consultant, Aconite Technology

    9:10 CAPITALISING ON CONSUMERISM – ASSESING CHALLENGES AND OPPORTUNITIES IN THE ENLARGED EUROPE

    Herbert Walzhofer

    Herbert Walzhofer, Head of Distribution Channel & Product Management Central & Eastern Europe, Bank Austria Creditanstalt

  • Analysing entry methods: which approach works best?
  • Achieving creditability: strategies for overcoming mistrust
  • A new found wealth: meeting the product needs of an upwardly mobile clientele
  • Views on the increasing competition and use of cards
  • Looking to the future: where is the marketing heading?
  • 9:50 CREDIT CARD BUSINESS AND RISK POINT OF VIEW OF CONSUMER DEMANDS

    Christian  Michalek

    Christian Michalek, Head of Cedit Risk Management, Private & Business Banking, HVB Bank Czech Republic

  • Current consumer demand for cards
  • Opportunities for increasing credit card profitability
  • The future of co-branded cards
  • Using credit cards to gain market share
  • Managing credit card risk
  • Measures of risk management
  • Impact of distribution channels on card business
  • 10:30 Morning Coffee

    11:00 PRODUCT INNOVATION IN CEE

    Rigo Van den Broeck

    Rigo Van den Broeck, Project Manager Cards, KBC Bank

  • KBC card projects in Central Europe
  • Finding the equilibrium between looking for synergies and local flexibility
  • How to focus on strategic priorities?
  • Preparing for a SEPA environment in Central Europe
  • 11:40 DERIVING BUSINESS VALUE FROM CHIP BASED SOLUTIONS IN THE CEE MARKETS

    Toni Merschen

    Toni Merschen, Group Head, Chip, MasterCard Europe

  • Migrating payments to chip: building the EMV infrastructure
  • Growing card business with chip: Leveraging the EMV infrastructure
  • Focus: pre-authorised and contactless
  • Focus: web authentication and personalised services
  • 12:20 Networking Lunch

    13:50 IMPACT OF EMV CHIP CARDS TO ON-LINE BANKING

    Ondrej Moravec

    Ondrej Moravec, Head of Card Division, eBanka

  • Experience with 7 years of leading online banking in Czech Republic
  • Advanced online futures for payment cards
  • Technical possibilities vs. marketing concept
  • How to handle conflict with offline functionalities of EMV card
  • Real experience
  • 14:30 BUILDING A CARD FRAUD RISK MANAGEMENT STRATEGY FOR YOUR BUSINESS

    Malcolm French

    Malcolm French, Senior Fraud Consultant, Nationwide Building Society

  • Defining card fraud
  • Elements of a successful strategy
  • Fraud v bad debt
  • ‘Chip / PIN’ and identify fraud
  • Major issues and solutions
  • Critical success factors
  • 15:10 Afternoon Tea

    15:40 TECHNOLOGY

    Diederik  Bruggink

    Diederik Bruggink, Vice President, Senior Advisor Payments & Cards, ABN AMRO Bank

  • New card technologies are changing the way payments are made in today’s global marketplace
  • New technology partners are entering the market creating choice, processing solutions and turn-key solutions to speed implementation
  • Driving revenue growth through e-commerce and internet payment services
  • New card products mean new opportunities and clients (gift cards, contactless cards, private label and co-branding)
  • 16:20 TRENDS IN CARD PAYMENTS PROCESSING

  • Trends in card payment processing
  • The drivers and market makers
  • The impact of legislation
  • Technological changes
  • Espen Tranoy

    Espen Tranoy, Vice President Central & Eastern Europe, First Data International

    Karin  Skarek

    Karin Skarek, , First Data International

    17:00 TRENDS AND FUTURE PROJECTIONS FOR THE EASTERN EUROPEAN FINANCIAL CARDS MARKET

    Fflur Roberts

    Fflur Roberts, Head of Financial Cards Research, Euromonitor

  • An analysis of the performance and development of the Eastern European cards market over the last five year period
  • Which types of cards currently dominate the market? Which cards are seeing their usage rate grow most quickly? What factors are driving this growth? Similarities and differences between markets in Eastern Europe
  • EMV implementation in Eastern Europe. How successful has this been and what are the latest developments?
  • Migration to SEPA compliant cards?
  • A look at the future for the Eastern European cards market
  • Euromonitor International's forecasts for market growth and development 2005-2009
  • What trends and issues are going to drive the market over the next five-year period?
  • 17:40 Chairman’s Closing Remarks and Close of Conference

    +

    Workshops

    Merchant Acquiring - The Future
    Workshop

    Merchant Acquiring - The Future

    Sheraton Sofia Hotel Balkan
    29th March 2006
    Sofia, Bulgaria

    Sheraton Sofia Hotel Balkan

    5 Sveta Nedelya Square
    Sofia 1000
    Bulgaria

    Sheraton Sofia Hotel Balkan

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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