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Banking in Central and Eastern Europe (CEE) has undergone remarkable development in the past 15 years in terms of economic and political transition, but the 332 million people in the region remain vastly under-banked and represent a huge market that needs to be addressed. Understanding the size and structure of these markets and their potential can be difficult, so take a close look at the latest banking trends and developments in this large and highly dynamic region by attending our conference.

This conference will examine the main business and technology trends in the Eastern European retail banking market. It discusses the current structure of the markets and analyses the main areas of technology investment, including core systems, distribution channels, payments and technology standardisation initiatives.

Confirmed speakers include:

  • Artur Maliszewski, Vicepresident, Raiffeisen Bank Poland
  • Marek Kulczycki, Private and Business Clients Country Head Poland, Deutsche Bank
  • Bartosz Brzozowsky, Head of Marketing, BRE Bank
  • Herbert Walzhofer, Head of Retail Banking CEE, Bank Austria Creditanstalt
  • Stepan Ernygr, Director of Section Branches Region Prague, Ceskà Sporitelna
  • Jakub Grzechnik, Director, Card Product Development, Bank Pekao
  • Ugis Zemturis, Deputy Chairman & Head of Retail Banking, Hansabanka
  • Christian Michalek, Head of Department, CRM Privat and Business Banking, HVB Bank CZ
  • Petr Pistelak, Member of the Board of Directors and marketing and Products Executive Director, eBanka
  • Riet Docx, General Manager, CE Banking Co-ordination Central Europe Directorate, KBC Bank
  • David Cavell, Advisor to the Financial Services Industry

Conference programme

9:00 Chairman's Opening Remarks

David Cavell

David Cavell, Advisor to the Financial Services Industry,

9:10 KEYNOTE ADDRESS

Bartosz  Brzozowski

Bartosz Brzozowski, Marketing Director, BRE Bank

  • Overview of the channel strategy in Central and Eastern Europe
  • What are the key issues for retail banks to consider?
  • Development trends within delivery channel strategy
  • Developing opportunities for partnerships
  • Key strategies for efficient overseas delivery
  • 9:50 MAKING CEE CROSS-BORDER RETAIL FINANCE A REALITY

    Marek Kulczycki

    Marek Kulczycki, Private and Business Clients Country Head , Deutsche Bank 24 S.A

  • Assessing the regulatory and governmental frameworks
  • Impact of the accession countries
  • Analysis of CEE economic fundamentals and retail finance
  • Promoting dialogue with governments
  • Overcoming hurdles of foreign ownership in the retail banking sector
  • What are the opportunities arising for credit providers and solution providers and how do you overcome the challenges?
  • 10:30 Morning Coffee

    11:00 GEARING-UP TO EFFECTIVELY MANAGE CREDIT RISK

    Christian  Michalek

    Christian Michalek, Head of Department, CRM Privat and Business Banking, HVB Bank CZ

  • Readiness of the Central and Eastern European banks for the new Basel Accord
  • Assessing credit risk
  • Introduction of more sophisticated methods such as internal ratings based approach for credit risk from foreign organisations
  • Best strategies to minimise credit risk
  • 11:40 DEVELOPING CONSUMER CREDIT BUREAU

    Herbert Walzhofer

    Herbert Walzhofer, Head of Retail CEE, Bank Austria Creditanstalt

    12:20 Networking Lunch

    13:45 Session 1: The critical success factors:

    David Cavell

    David Cavell, Advisor to the Financial Services Industry,

  • Sales and service strategy
  • Retail format
  • Network planning and asset management
  • 15:20 Session 2: Other major issues:

    David Cavell

    David Cavell, Advisor to the Financial Services Industry,

  • Learning from retailers – what it means in practice
  • Self service and the branch – strategies not pilots
  • Other branch-centric business models
  • 16:00 Review of Session – Question & Answers

    David Cavell

    David Cavell, Advisor to the Financial Services Industry,

    16:40 Chairman's Closing Remarks

    9:00 Chairman's Opening Remarks

    Petr Pistelak

    Petr Pistelak, Member of the Board of Directors and Marketing and Products Executive Director, eBanka

    9:10 RETAIL FINANCE PRODUCT INNOVATION IN CEE

    Riet Docx

    Riet Docx, General Manager, CE Banking Co-ordination Central Europe Directorate, KBC Bank

    9:40 INNOVATION RETAIL STRATEGY

    Ugis Zemturis

    Ugis Zemturis, Head of Retail Banking, Deputy Chairman, Hansabanka

  • Hansabank Group – benchmark for modern retail banking
  • Access, people and technology
  • Sales and service culture
  • 10:30 Morning Coffee

    11:00 SELLING THE BANK IS THE SAME AS SELLING THE SOAP

    Petr Pistelak

    Petr Pistelak, Member of the Board of Directors and Marketing and Products Executive Director, eBanka

  • Why people buy what they buy?
  • How does FMCG move preferences of billions customers by 30 seconds shows?
  • Functional benefit
  • Benefit of association
  • FMCG model applied in a conservative financial environment
  • eBanka case study
  • 11:40 THE NEW LOOK BRANCH BANKING

    Stepan Ernygr

    Stepan Ernygr, Director of Section, Branches Region Prague, Ceska Sporitelna-usek 5500

  • Who and where we are now
  • Channel strategies and development intentions, (key) customer added value
  • Multi-channel management improvement opportunities
  • Distribution strategy improvement opportunities
  • Governance system for retail division units
  • Consideration about key benefits of this system
  • 12:20 Networking Lunch

    13:40 EFFECTIVE SELLING CREDIT CARDS - FROM SCRATCH TO BUILDING PORTFOLIO...

  • Do credit cards sell themselves on their own?
  • Do co-branded programmes work?
  • Is it worth to being aggressive in selling credit cards? (example of Raiffeisen Bank Poland)
  • Artur Maliszweski

    Artur Maliszweski, Vice President of the Board of Management, Raiffeisen Bank Polska S A

    14:00 CHALLENGES AND OPPORTUNITIES FACING CARDS

    Jakub Grzechnik

    Jakub Grzechnik, Director, Card Product Development , Bank Pekao SA

  • The size and trends of the retail banking market
  • Barriers to growth for payment cards
  • Credit card - shift from status symbol to lending vehicle
  • What are the implications for card schemes and for banks?
  • What opportunities are there for retail bankers in Central Europe?
  • 15:00 Afternoon Tea

    15:20 MasterCard Central and Eastern Europe region

    Zdenek Houser

    Zdenek Houser, , Mastercard

  • MasterCard Central and Eastern Europe region
  • MasterCard in Czech Republic
  • MasterCard in Hungary
  • MasterCard in Poland
  • Cards in Retail Banking in CEE
  • 16:00 Chairman's Closing Remarks

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

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    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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