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The Internet revolution has exploded in the pharmaceutical and healthcare industry with a bang! How you manage the impact of the challenges it presents will determine the winners from losers. By attending ‘E-Business in Pharmaceutical & Healthcare Industry’, you are guaranteed to be on the winning path!

Why you should attend this event?
This is your chance to hear the experts in this field provide you with real-world examples of organisations taking different winning approaches. It will help you determine best practices for your organisation. This conference offers you the advantage of meeting key players all under one roof - giving you dynamic networking opportunities. The bottom line is, we are saving you critical time spent on research. All the information you need will be presented on these two days!

Who should attend:
Pharmaceuticals & Healthcare Providers: Find out the best way to establish your presence on the Web and how to reach your customers efficiently. Meet and be visible to large healthcare and pharmaceutical organisations, make new acquaintances with companies that could produce crucial strategic alliances. Investment Firms: Meet the ‘who’s-who’ of the industry and find out about emerging companies you may not be aware of!
Internet Service Companies: Your opportunity to expand your customer base by meeting with organisations in this industry that may be interested in your services.

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Dan Rutherford

Dan Rutherford, Medical Director, Net Doctor

9:10 OPENING ADDRESS: THE LANDSCAPE OF HEALTHCARE

Martin Leuw

Martin Leuw, Chief Executive, Medidesk

  • Overview of the global healthcare industry
  • The evolution of an internet economy
  • Developing and implementing an internet strategy
  • The impact of the internet on the healthcare market
  • The role of IT in pharmaceutical industry
  • Implementing e-business into pharmaceutical companies
  • 9:40 BENEFITS OF OPERATING ON THE INTERNET

    Dr Russell Ricci

    Dr Russell Ricci, General Manager, IBM Global Healthcare Industry

  • Bringing isolated industries together
  • On-line ‘communities’ offer access to a broader market
  • Enabling patients to assume more responsibility for their care
  • Improving contact between provider and patient
  • ‘One-stop desktop shopping’ sites for specialist services
  • Reducing costs and enhancing delivery
  • 10:20 THE ROLE OF THE WEB IN THE PHARMACEUTICAL COMMUNICATIONS

    Steve Mott

    Steve Mott, General Manager, Datapharm Communications, The Association of the British Pharmaceutical

  • Using new media in communicating with customer; metrics from the real world
  • Marketing perspectives in the age of the digital consumer; medicnes communication in the new economy
  • The cost dynamics of e-communication; budgeting for the new marketing enviornment
  • Strategies for achieving access to customers via e-business; customer behavior in the digital world
  • Access to technology and new media integration; coping with real time world
  • Organisational issues facing pharmaceutical companies; skills & structure
  • 11:00 Morning Coffee

    11:20 DEVELOPMENTS IN SUPPLIER MARKETING

    Mike Rea

    Mike Rea, Director, Global Business Development, Medical Action Communications

  • ROI: how to measure, and how to forecast
  • Best practice: current successes, current failures
  • Predictions: marketing communications models applied to the Internet
  • 12:00 CREATING AN ONLINE MARKETING STRATEGY WHILE MEASURING AND DELIVERING POSITIVE RETURN ON INVESTMENT

    Jerry Green

    Jerry Green, Business Development Director, Marrakech

  • Intro
  • Examining your options – real world examples??
  • What are the actual benefits to your organisation………
  • B2B e-procurement – theory you can learn, best practice you can implement
  • Back to basics – what is REALLY achievable beyond the hype
  • 12:40 Lunch

    14:00 HEALTH REGULATIONS IN THE EUROPE

    Christophe Pasik

    Christophe Pasik, Business Development Director Europe, Celtipharm

  • Overview of French health market
  • Using the internet as a business tool in France for healthprofessionals
  • Current situation of French pharmacists. Use of the internet
  • Celtipharm.com offer and experience
  • The future of B2B portals for pharmacists in France
  • 14:40 THE CHALLENGE OF IMPLEMENTING EHEALTHCARE STRATEGIES

    Keith Woodward

    Keith Woodward, Vice President Global Marketing, Synavant

  • Key issues for implementation
  • Delivering the business and reducing risk
  • Architecture requirements
  • Data requirements and the challenge of integration
  • Implementation-the hidden pitfalls
  • Bringing it all together and releasing value to the organisation
  • 15:20 Afternoon Tea

    15:40 ONLINE INFORMATION SUPPLY

    Dr Peter Carroll

    Dr Peter Carroll, Medical Director, Virtual Health Network

  • Using the internet as an information resource
  • The different types of healthcare sites
  • Supplying information to hospitals, physicians & patients
  • Developing the site for public use
  • Implementing a registration process
  • WAVEs benefits to VHN
  • 16:20 USING THE INTERNET FOR CLINICAL CONNECTIVITY

    Eric Souetre

    Eric Souetre, CEO, Planet Medica

  • Concept of feasibility of clinical connectivity
  • Focus point on the GP as gatekeeper
  • Defining the value-added services
  • Defining the distribution channel
  • The new marketing paradigm
  • The Holy Grail : the payer as customer
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    8:30 Re-registration and Coffee

    9:00 Chairman's Opening Remarks

    Mike Rea

    Mike Rea, Director, Medical Action Communications

    9:10 E-MARKETING: FROM YOUR DESKTOP TO YOUR DOCTORS

    Dr. Frank Antwerpes

    Dr. Frank Antwerpes, CEO, antwerpes ag and DocCheck

  • Digital Market Research
  • Online Phase-IV Trials
  • Direct Marketing via e-mail
  • Banner Advertising
  • Digital One-to-Ones
  • Customer Relationship Management
  • 9:10 HISTORY AND EVOLUTION OF E-HEALTHCARE IN THE US

    Dr Sharon Albert

    Dr Sharon Albert, ,

  • An Overview of the healthcare system in the US
  • Present online healthcare operations
  • Challenges in the US Health industry
  • Creating solutions to the challenges
  • Players and partners in ehealthcare
  • The future for US online healthcare; challenges and solutions
  • 9:40 A UK COMPANY IN AN INTERNATIONAL MARKET

    Simon Brodie

    Simon Brodie, Director of e-Business Development, Boots

  • Overview of the healthcare system in the UK
  • Impact of internet retailers on Boots
  • Moving into online sales
  • Launching handbag.com
  • Differentiating their site and introducing new services, bootsphoto.com
  • Challenges of operating in an international market
  • 10:20 BLUEPRINT FOR E-BUSINESS AND E-HEALTH

    Moish Tov

    Moish Tov, Chairman, Skila Ltd

  • Modern Healthcare
  • The Internet- A Global Healthcare Market Revolution
  • eHealth- The Trends
  • EHealth business models- the state of the industry
  • Evolution of eBusiness Models
  • A look into the future
  • 11:00 Morning Coffee

    11:20 EHEALTHCARE FROM THE GOVERNMENT’S PERSPECTIVE

    Bob Gann

    Bob Gann, Director, NHS Online

  • Government policy on IT in the healthcare industry
  • The development of e-healthcare within the NHS
  • Creating NHS Online
  • The benefits to NHS users
  • Future developments on the internet
  • 12:00 HEALTHCARE PROVIDERS ON THE INTERNET

    Dr Julian Eden

    Dr Julian Eden, CEO, E-med

  • Why e-med started
  • Ethical issues of security and confidentiality
  • Practical issues: -is diagnosis possible online?
  • Cyberchondria and Online prescriptions
  • Where e-consulting works best
  • The future
  • 12:40 Lunch

    13:40 DEVELOPING E HEALTH PORTALS IN THE UK

    Jim Donohue

    Jim Donohue, Managing Director, Net Doctor

  • Overview of Net Doctor’s operations
  • Providing patient empowerment
  • Net Doctor’s consumers
  • Marketing methods used by Net Doctor
  • Partners working with Net Doctor
  • The future for e-healthcare portals
  • 14:20 DEVELOPING E HEALTH PORTALS IN EUROPE

    Philip Micali

    Philip Micali, Managing Director, Final

  • Overview of Italiian health market
  • Using the internet as a business tool in Italy
  • Providing patient empowerment in Italy
  • Eldercare and caregiver issues and internet activity
  • Challenges and solutions of operation in Italy
  • The future for e-healthcare portals in Italy
  • 15:00 INSURANCE MOVING ONLINE

    Adrian Schuler

    Adrian Schuler, Director of Best Practice, Western Provident Association

  • Overview history of operations
  • Setting up an online operation
  • Replacing face to face customer contact
  • Marketing the internet operation
  • Opportunities for medical insurance companies
  • The future for health insurance online
  • 15:40 Afternoon Tea

    16:00 DIGITAL SIGNATURES IN HEALTHCARE SERVICES

  • Overview of internet technology in Italian hospitals
  • Conditions required to successfully develop a digital signature
  • Development stages
  • Management of medical reports with a digital signature
  • Certification and authorisation methods
  • The future for the digital signature
  • Claudio Dario

    Claudio Dario, Medical Director, Treviso Hospital

    Claudio Dario

    Claudio Dario, Medical Director, Treviso Hospital

    16:30 THE FUTURE FOR E-HEALTHCARE

    Leo Vollebregt

    Leo Vollebregt, Vice President of International Business & Development, Hiscom

  • Developments in information technology
  • Online medical records
  • Developing a smart card
  • Mobile technology’s impact on e-healthcare
  • Wireless technology
  • E-healthcare in the future
  • 17:00 Chairman's Closing Remarks and Close of Conference

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    Workshops

    Why the Web- Developing an online presence
    Workshop

    Why the Web- Developing an online presence

    Posthouse Premier Bloomsbury
    31st January 2001
    London, United Kingdom

    Why the Web- Developing an online presence
    Workshop

    Why the Web- Developing an online presence

    Posthouse Premier Bloomsbury
    31st January 2001
    London, United Kingdom

    Why the Web- Developing an online presence
    Workshop

    Why the Web- Developing an online presence

    Posthouse Premier Bloomsbury
    31st January 2001
    London, United Kingdom

    The Legal web surrounding E-health
    Workshop

    The Legal web surrounding E-health

    Posthouse Premier Bloomsbury
    31st January 2001
    London, United Kingdom

    The Legal web surrounding E-health
    Workshop

    The Legal web surrounding E-health

    Posthouse Premier Bloomsbury
    31st January 2001
    London, United Kingdom

    The Legal web surrounding E-health
    Workshop

    The Legal web surrounding E-health

    Posthouse Premier Bloomsbury
    31st January 2001
    London, United Kingdom

    The Hatton, at etc. venues

    51/53 Hatton Garden
    London EC1N 8HN
    United Kingdom

    The Hatton, at etc. venues

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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