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Everywhere you turn, it seems someone is talking about the latest answer to the healthcare problem of the moment. People are concerned about preserving their health and living healthier, not just longer lives. Add to that, a growing awareness of functional and fortified foods, and their impact on health, and you have a market ripe for expansion.

Nutraceuticals and functional foods represent one of the fastest growing markets in the world, with current consumptions estimated to be $70 billion with a projected rise to $500 billion by 2010 (NBJ 1999).

Large pharma companies, looking for diversification strategies have set up functional food or nutraceutical divisions as a method designed to exploit this growing market which is being coined in many papers as the ‘second generation’ of biotechnology.

For our part, as world-leaders in pharmaceutical conferences, SMi Pharma has identified Nutraceuticals and Functional Foods as a targeted sector for executives anxious to keep a close eye on industry development. As a key industry representative, you are aware of the commercial possibilities of this sector and how they could benefit your company. Couple this with the fantastic networking opportunities offered to all of our delegates and you can see that this year’s conference Strategies for Success: Nutraceuticals and Functional Foods is an opportunity waiting to be exploited.

The conference will explore issues in regulation in countries such as US, Canada and the EU. It will also address the impact of biotechnology, cost effectiveness of clinical trials, and strategies for successful marketing in this novel area. Indeed this idea of successful marketing is being compounded with an additional half-day workshop to take place on the 14th February entitled ‘The importance of product identity’ which will further address issues of nutraceutical and functional food branding.

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Penny Viner

Penny Viner, Director, The Health Food Manufacturers Association

9:10 MARKET OVERVIEW

Stewart Young

Stewart Young, Senior Manager, Arthur D Little

  • Defining nutraceuticals: vitamin, mineral, bacteria, food and herbal supplements
  • The demographic market for dietary supplements: knowing your consumer
  • Functional foods: a niche market or standarised concept?
  • The recognised health benefits and the attitudes of the healthcare providers
  • 9:40 THE CHANGING FACE OF COMPETITION

    Ian Newton

    Ian Newton, Director, Business Development & Regulatory Affairs, Roche Vitamins

  • How has the nutraceutical market operated to date?
  • How are pharma companies positioned to move into the nutraceutical industry?
  • Transferable research skills
  • Health care knowledge and experience
  • Trends in new product development
  • Strategies for developing and marketing functional foods
  • 10:20 PROBIOTICS AND PREBIOTICS

    Prof Glenn Gibson

    Prof Glenn Gibson, Chair Microbiology, Food Microbial Sciences Unit, University of Reading, UK

  • The role of the gut flora in human nutrition
  • Defining prebiotics and probiotics
  • Historical aspects
  • Examples of use of pre and probiotics
  • Health benefits of consumption
  • Future directions of probiotics and prebiotics
  • 11:00 Morning coffee

    11:20 WADING THROUGH THE EVIDENCE

    Dr Richard Wyse

    Dr Richard Wyse, Chairman, Economic Healthcare Associates

  • Supporting consumers' desire to optimise health with dietary supplements, nutraceuticals and functional foods
  • What is the science supporting the benefits of supplemental nutrients and other compounds, and what is the basis of the growing consumer and professional interest?
  • How can the food industry utilise these products to be advantageous to both the consumer’s and industry advantage
  • 12:00 ENHANCING THE EFFECT OF NUTRACEUTICALS

    Dr Jerzy Zawistowski

    Dr Jerzy Zawistowski, Vice President, Functional Foods & Nutraceuticals, Forbes Medi-Tech

  • The growing demand for natural products
  • The advantages of enhancing natural products and inherent low potency of nutritionals
  • Stability of active ingredients in food systems
  • Case study: Phytosterols
  • 12:40 Networking lunch

    14:00 NATURAL NUTRACEUTICALS

    Dr Daniel Meyer

    Dr Daniel Meyer, President, Multiforsa

  • Evaluating the potential of wheatgerm as a functional ingredient
  • Nutritional prebiotic benefits of BIOGERM:
  • Vitamin E; Natural Folic acid; Vitamin B6; BIOGERM PB1
  • Commercialisation through a public campaign in co-operation with the food industry
  • The Swiss Folic Acid Campaign
  • 14:40 NUTRITIONAL GENOMICS

    Dr Gerald Rimbach

    Dr Gerald Rimbach, Lecturer, Human Nutrition, University of California Berkeley and University of Reading, U.K.

  • Antioxidant nutraceuticals and signal transduction
  • Applications of c-DNA arrays in nutrition research
  • Disease management
  • Ageing
  • 15:20 Afternoon Tea

    15:40 THE NOTION OF SAFETY

    Dr Nancy Rachman

    Dr Nancy Rachman, Director, Food Practice, Novigen Sciences

  • Patterns of dietary consumption, consumer behaviour and health status
  • Use of existing data for intake assessments
  • Problems and limitations
  • 16:20 REGULATORY ISSUES: EUROPE AND U.S.A

    Andrew Whiles

    Andrew Whiles, Director, Regulatory Affairs, Phytopharm

  • Legislative position
  • Labelling and claims
  • Registration procedures
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    17:10 Networking drinks reception

    8:30 Re-Registration and Coffee

    9:00 Chairman’s Opening Remarks

    Prof David  Richardson

    Prof David Richardson, Consultant, DPR Nutrition (Formally Head of Nutrition Science & Communication, Nestle UK)

    9:10 MARKET DEVELOPMENT

    Dr John Troup

    Dr John Troup, Head of Worldwide Consumer Healthcare, Novartis Consumer Healthcare

  • Innovation
  • Consumer focus
  • Clinical support
  • Unique selling properties with value added
  • Price sensitive issues
  • 9:40 ARE REGULATORS LOOKING FOR CLINICAL INFORMATION?

    Dr Magdy Abdel-Malik

    Dr Magdy Abdel-Malik, Director, Venture Technology, Pfizer

  • Product development plans and strategy points for the commercial development and launch
  • Defining health targets
  • Product technology
  • Scientific and clinical evidences: safety and efficacy; what you must know in a regulated environment
  • 10:20 INTEGRATING BIOTECHNOLOGY AND PHARMACEUTICAL PRACTICES WITH CONSUMER PRODUCT DEVELOPMENT

    G.M. Miller MD, PhD

    G.M. Miller MD, PhD, Chairman, Chief Executive Officer, Galileo Laboratories, & Faculty, Stanford University Medical School

    11:00 Morning Coffee

    11:20 EFFICACY & DELIVERY

    Ian Lumley

    Ian Lumley, Head of Food Sciences, LGC Biosciences

  • Measuring the differences between synthesised and naturally occurring vitamins
  • Deciding on the method to fortify foods
  • Case study: Vitamin D; Folic acid
  • 12:00 tbc

    12:40 Networking lunch

    14:00 To be confirmed

    Dr Tom Clough

    Dr Tom Clough, Principle, Health Business Partners

    14:20 CONSIDERING CONSUMER CONCERNS

    Prof Robert Pickard

    Prof Robert Pickard, Director-General, British Nutrition Foundation

  • Nutra-foods: a clever marketing invention?
  • Food policy approaches: structures and strategies
  • To what extent is the nutraceutical market created by manufacturers?
  • The reality of nutrition enhancement, false health claims
  • Is the Western diet in need of assistance?
  • 14:40 MARKETING NUTRACEUTICALS

    Dr Rene Blum

    Dr Rene Blum, Director, New Business Development, LONZA

  • Defining business
  • Defining attractive markets
  • Innovation (existing and new products)
  • Evaluation process
  • Success factors
  • 15:20 Afternoon Tea

    15:40 EXPANDING YOUR BUSINESS

    Dr Aedin Cassidy

    Dr Aedin Cassidy, Head of Women’s Health, Unilever Research

  • The sourcing decisions: should you make or buy your nutraceutical products?
  • The winning nutraceutical investments
  • Soya Phytoestrogens
  • Isoflavins
  • How well positioned is the pharmaceutical industry to contribute to this expanding market?
  • 17:00 Chairman's Closing Remarks and Close of Conference

    +

    Workshops

    The Importance of Product Identity
    Workshop

    The Importance of Product Identity

    The Hatton, at etc. venues
    2nd February 2001
    London, United Kingdom

    The Hatton, at etc. venues

    51/53 Hatton Garden
    London EC1N 8HN
    United Kingdom

    The Hatton, at etc. venues

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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