in association with

Clarescent logo


10.00am - 4.00pm

about the workshop

This workshop is designed to help pharmaceutical and biotech professionals make the most of social media.  Workshop attendees will explore innovative social media case studies both within and outside of the industry and will discuss novel approaches to incorporate social media tactics into their larger strategies.  Further, attendees will examine the regulatory issues surrounding the use of social media and will work to identify the changes that will have to take place in industry to ensure that this exciting new channel is maximised.

Attend this workshop to...

  • Gain an understanding of progress in social media as it pertains to pharmaceuticals
  • Identify implications and critical success factors for pharma/biotech companies
  • Discuss governance to drive success both at the executive leadership level and at the operational level

Scroll down for the full programme...

about the leaders

Kashif Chaudhry
Managing Director, Clarescent


Kashif Chaudhry photo


Kashif has over fifteen years of strategy and management consulting experience in addition to more than five years of industry experience.  He has worked extensively with clients in the life sciences industry, both in North America and Europe.  Kashif has consulted on a variety of issues including strategy formulation, product commercialisation, market segmentation, KOL management and scenario planning.  Previously, Kashif was a Vice-President in Gemini Consulting's Life Sciences practice and a global account executive for two of their global life sciences clients.  Kashif holds a BS from the Johns Hopkins University, a MS from the University of Southern California, and an MBA from Northwestern University's Kellogg Graduate School of Management.  Clients he has consulted with include Astellas, Bayer, Eli Lilly, Johnson & Johnson and Wyeth among others.

Jennifer Sayer
Consultant, Clarescent




Jennifer has four years of consulting experience and over seven years of experience in the pharmaceutical industry. Before joining Clarescent, Jennifer was employed by Merck where her industry experience included the development of analytical methods for evaluation of drug substances and products in support of new drug filings. More recently, Jennifer served as a liaison between Merck and international pharmacopoeia to represent the pharmaceutical company's perspective in regards to public testing standards and compendial requirements. She has represented Merck to industry groups and has participated in several industry-wide collaborative responses to influence international compendia. Companies she has consulted with since joining Clarescent include Wyeth, Johnson and Johnson, Cardinal Health, and Genentech. Jennifer holds a BA in Chemistry from Immaculata University and an MS in Chemistry from West Chester University.

about the organisation

Clarescent LLC provides strategic business consulting and implementation services to the pharmaceutical, biotechnology, medical device, and diagnostics industries.  Bringing together deep industry expertise and proven methodologies based on our collaborative approach, we help our clients successfully overcome their pressing challenges and drive value.

Clarescent's areas of focus include:

  • strategic planning and business planning
  • marketing strategy and brand planning
  • launch strategy, planning and execution
  • integration of commercial and R&D functions
  • lean organisation design
  • responsive supply chain management
  • mergers, acquisitions and licensing, and post-merger integration

Workshop programme

10:00 Registration and coffee

10:30 Introductions, objectives and agenda review

10:45 The social media landscape

11:15 Group discussion

12:00 The view of the regulatory authorities

12:20 Lunch

13:20 The social media landscape in the healthcare industries

13:50 Group discussion

14:35 Afternoon tea

14:50 Group discussion

15:10 Group discussion

15:45 Next steps and Q&A

16:00 End of workshop


The Rubens at the Palace

39 Buckingham Palace Road
London SW1W 0PS
United Kingdom

The Rubens at the Palace



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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