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What is this event about?

 

Join us at Europe's premier event for those in pharma engaged in social media of all kinds!

Social media is an area of communications in a state of continual evolution and flux and 2011 is proving to be a year of immense significance for the future of its application to the pharmaceutical and healthcare industry.

Join us in central London in early 2012 to discuss progress in the area over 2011 and to predict developments over the year ahead. Gain an insight into who's doing what in this area (and how) with in-depth case studies.

Building on the tremendous success of SMi's "sell-out" first two Social Media in the Pharmaceutical Industry conferences, we are proud to present the third event in the series; focused on keeping our audience up-to-date with developments in the ever-changing social media sphere.

  

 Why should you attend this event?

Learn from the industry's leading pioneers and take back new approaches to your work!

There are many social media platforms to choose from, many ways of interacting and many uses for social media in the pharma industry: marketing, corporate communications, brand development, product recognition, interacting with patient groups and more. Through explanatory talks and relevant case studies, delegates will leave the conference with a knowledge and confidence that will allow them to successfully incorporate social media into their organization's communications strategy.

What you will learn about

  • Social media marketing: ways to use and integrate social media platforms into your marketing strategy, ensuring an attractive ROI
  • Social media monitoring: methods to measure your impact in the social media sphere, and effective ROI determination
  • Social networking software and platforms: case studies illustrating different uses for various social media sites and platforms 
  • Corporate communications: successfully developing a social media element to your corporate communications strategy
  • Interacting with patient groups: understanding the importance of interacting with online patient groups, and developing a conversational interaction
 
 

How you will benefit

Learn about the different social media tools available, and how best to use them

Discover new ways to engage with healthcare professionals, patients and other stakeholders

Identify how to grow your business and deliver a strong ROI

Network with senior social media thought leaders

Fancy speaking at the conference?  Do you know of anyone who may be interested in speaking?  We are always on the look-out for new speakers for our upcoming conferences.  Let us know - contact the Conference Producer.

For sponsorship and exhibiting opportunities, contact our Sponsorship Department

 

Confirmed speakers include:

 

Andrew Widger, Director, Media Relations, EMEA, Pfizer

John Pugh, Director of Digital and Online Communications, Boehringer Ingelheim

Juan Ramon Amaros, e-Business Manager, Boehringer Ingelheim Espana

Glenn Byrd, Senior Director, Regulatory Affairs, MedImmune

Alex Butler, Founder & Managing Director, The Social Moon

Sara James, Global Enrolment Consultant for Europe, Lilly

Francisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GSK

Tova Turkel, Head of Social Media, British Lung Foundation

John Robinson, User Generated Contact Lead, NHS Choices

Rob Benson, Ecommunications Specialist, NHS Birmingham

Alex Talbott, Communications Officer, NHS Institute for Innovation and Improvement

Carl Plant, Community Manager (NHS Local), Maverick Television

Nick Broughton, Managing Director, Pharmaceuticalethics.com

Gary Monk, Managing Director UK, Across Group

Jo Joyce, Solicitor, Shoosmiths

Senior Representative, ABPI

James Sawyer, CEO, Prism Ideas

Who should attend this event? 

Executive Directors, Vice Presidents, Heads, Managers, Team leaders of:

  • Social Media, Online Media, eMedia , Emerging Media
  • Marketing, eMarketing, Digital Marketing, Multi-Channel Marketing
  • PR
  • Communications, eCommunications, Communications Research
  • Employee Communications/Engagement
  • eBusiness
  • Web Design
  • Content Management
  • Brand Management
  • Product Marketing, Product Development
  • Compliance
  • Business Development

 

Delegates from other conferences in this series have come from organizations including:

 

 

  • Roche

  • UCB

  • Genzyme

  • AstraZeneca

  • Novartis

  • Johnson & Johnson

  • PLIVA

  • Daiichi Sankyo

  • Sanofi Aventis

  • Lundbeck

  • Pfizer 

  • Merck Serono

  • Eisai

  • Bayer

  • Department of Health, UK

  • British Heart Foundation

  • British Lung Foundation

  • Shire

  • NHS Birmingham

  • Association of the British Pharmaceutical Industry

  • NHS Institute for Innovation and Improvement

  • Bilfinger Berger

  • Talkhealth Partnership

  • Maverick Television

  • Doctors.net.uk

  • Neovoca

  • Empower Research

  • Across Health

Conference programme

8:30 Registration & Refreshments

9:00 Chairman's Opening Remarks

Andrew Widger

Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

9:10 An overview of Boehringer Ingelheim’s social media strategy

John Pugh

John Pugh, Director of Digital, Boehringer Ingelheim GmbH

  • How we achieved over 2 million votes for our disease awareness campaign
  • Our approach to Facebook, Twitter and Youtube
  • How gaming is helping us raise disease awareness
  • 9:50 Overview of the opportunities and challenges that social media presents the pharmaceutical industry

    Melanie Quashie

    Melanie Quashie, Web Editor, ABPI

  • An overview of the journey the ABPI and industry has undertaken, and the impact of social media
  • The ABPI’s position on digital communications and the opportunities and challenges this presents
  • An overview of what ABPI members have told us, and what we are doing to support them
  • 10:30 Morning Refreshments

    11:00 Navigating the regulatory highway: what might regulatory ‘guidance’ mean for the industry?

    Glenn Byrd

    Glenn Byrd, Senior Director, Regulatory Affairs, MedImmune

  • The current state of play
  • Assessment and review of any key recommendations and their significance
  • Status of social media efforts in the USA
  • What is the impact of social media on the European market? The rest of the World?
  • Ensuring compliance; advice and discussion on how the industry needs to respond and plan for the future
  • 11:40 Assessing pharma’s involvement in social media from a legal/regulatory perspective

    Jo  Joyce

    Jo Joyce, Solicitor, Shoosmiths

  • Introduction & background
  • Legal considerations & legal update
  • Practical points & advice
  • 12:20 Networking Lunch

    13:30 Pfizer and social media - the Janus view

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

  • What has been done to date by the company in the social media space
  • What's being achieved?
  • Where are we heading in 2012?
  • 14:10 Use of social media in education to disseminate best practice

    James Quekett

    James Quekett, Education Lead, Doctors.net.uk

  • Why traditional knowledge dissemination techniques fail and examples of this failure (NICE Guidelines)
  • How you can use social media to understand the barriers to best practice (ie analysing discussions and comments)
  • Using a peer to peer social network and how this could be used to change behaviour in a collaborative approach
  • 14:50 Afternoon Tea

    15:20 Panel Discussion: Engaging with patients in a new, effective and interesting way

  • The importance of reaching out to the public and raising awareness of health issues
  • How useful can social media be in spreading information?
  • Building a dialogue with patients and the general public
  • Sustaining contact and interest
  • What methods work the best?
  • John Pugh

    John Pugh, Director of Digital, Boehringer Ingelheim GmbH

    Andrew Widger

    Andrew Widger, Director, Media Relations, EMEA, Pfizer Group

    Glenn Byrd

    Glenn Byrd, Senior Director, Regulatory Affairs, MedImmune

    Gary Monk

    Gary Monk, Managing Director UK, Across Group

    16:15 Take Aim, Strategy & Engage

    Gary Monk

    Gary Monk, Managing Director UK, Across Group

  • How do patients and physicians want to engage with pharma online and what does the industry need to consider before entering a dialogue?
  • Understanding what patients want from pharma online: do they even want to talk to us?
  • How and where do physicians want to interact with pharma online?
  • Giving our stakeholders what they want , within a strategic context
  • 16:55 Chairman’s Closing Remarks

    17:00 Close of Day One

    8:30 Registration & Refreshments

    9:00 Chairman's Opening Remarks

    Juan Ramon Amoros

    Juan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S A

    9:10 The ups and downs of a disease awareness campaign in social media: a live example

  • Technical, commercial and ethical challenges of getting a project underway
  • Choosing a digital agency to partner with
  • The importance of insight
  • Connecting insight, medicine and technology to build something useful
  • Francisco Abad-Marin

    Francisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GlaxoSmithKline

    Nick Broughton

    Nick Broughton, Managing Director, Pharmaceuticalethics.com

    9:50 Niche social media: using social media within a professional environment and why established platforms are not the answer

    Juan Ramon Amoros

    Juan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S A

  • Assessing the difficulties of adopting platforms like Facebook for use in the professional sphere
  • What is the alternative?
  • Case study of building a cloud computing environment to create an expanded KOL network to support the launch of a new drug
  • 10:30 Morning Refreshments

    11:00 Case Study: Final results/outcome of pilot using social media to recruit patients in diabetes

    Sara James

    Sara James, Global Enrolment Consultant for Europe, Lilly Research Centre Ltd

  • Details of pilot using social media to recruit cancer patients
  • Lilly's current/future plan for using social media to recruit patients
  • Review of the project and learnings for the future
  • 11:40 Panel Discussion: Engaging with patients in a new, effective and interesting way

  • The importance of reaching out to the public and raising awareness of health issues
  • How useful can social media be in spreading information?
  • Building a dialogue with patients and the general public
  • Sustaining contact and interest
  • What methods work the best?
  • Sara James

    Sara James, Global Enrolment Consultant for Europe, Lilly Research Centre Ltd

    Francisco Abad-Marin

    Francisco Abad-Marin, Marketing Manager, Respiratory Centre of Excellence, GlaxoSmithKline

    Juan Ramon Amoros

    Juan Ramon Amoros, e-Business Manager, Boehringer Ingelheim Espana S A

    Tova Turkel

    Tova Turkel, Head of Social Media, British Lung Foundation

    12:25 Utilising internet data as a resource to determine patient perspectives

    James  Sawyer

    James Sawyer, CEO, Prism Ideas

  • Potential uses in market research, clinical development, observational studies
  • Establishing a research protocol
  • Case studies
  • Summary and conclusion
  • 13:00 Networking Lunch

    14:00 Update from the British Lung Foundation: effective online campaign best practice

    Tova Turkel

    Tova Turkel, Head of Social Media, British Lung Foundation

  • What the BLF has done to date with social media
  • The next steps we took in our Children's Charter campaign: strategy and tactics
  • Results achieved through campaigning online
  • Measuring success and getting the Board on board
  • What will the BLF be doing next?
  • 14:40 From Nanny to Nudge?

    John Robinson

    John Robinson, User Generated Contact Lead, NHS Choices

  • How NHS choices uses social media to talk with, not talk at the public
  • The weather and weight loss: hot topics
  • Examining our learning curve to success: steeper than first expected?
  • Low budget, solid returns
  • 15:20 Afternoon Tea

    15:40 Turning health data into something meaningful for the public

    Carl Plant

    Carl Plant, Community Manager, Maverick Television

  • What health data is available?
  • Discussing the quality of the health data
  • Data mashing
  • Some examples of what can be done
  • 16:10 Online communities for health

    Robert Benson

    Robert Benson, Ecommunications Specialist , NHS Birmingham East and North

  • How online communities can deliver better patient care
  • Examples of online communities
  • What are the key performance indicators and ROI?
  • Who would be interested in developing such communities?
  • 16:40 Q&A and discussion session

    Carl Plant

    Carl Plant, Community Manager, Maverick Television

    Robert Benson

    Robert Benson, Ecommunications Specialist , NHS Birmingham East and North

    16:50 Chairman’s Closing Remarks & Close of Conference

    +

    Workshops

    Social Media: Our Past, Present and the Future of Digital Health Online
    Workshop

    Social Media: Our Past, Present and the Future of Digital Health Online

    Copthorne Tara Hotel
    23rd January 2012
    London, United Kingdom

    Copthorne Tara Hotel

    Scarsdale Place
    Kensington
    London W8 5SR
    United Kingdom

    Copthorne Tara Hotel

    The Copthorne Tara Hotel London Kensington is an elegant contemporary four-star hotel in prestigious Kensington, located just a two minutes walk from High Street Kensington underground station, making exploring easy. The hotel offers well-appointed and comfortable guest rooms combining Standard, Superior and Club accommodation. Club rooms offer iconic views over the city and include Club Lounge access for complimentary breakfast and refreshments. Guests can sample the authentic Singaporean, Malaysian and Chinese cuisine at Bugis Street, traditional pub fare at the Brasserie Restaurant & Bar or relax with a delicious drink at West8 Cocktail Lounge & Bar.

    The Copthorne Tara Hotel boasts 745 square meters of flexible meeting space, consisting of the Shannon Suite and the Liffey Suite, ideal for hosting conferences, weddings and social events. Facilities include access to the business centre 24 hours a day, fully equipped fitness room, gift shop, theatre desk and Bureau de Change. With ample onsite parking outside the London congestion charge zone and excellent transport links via Heathrow Airport, the hotel is the perfect location for business or leisure stays. The hotel is within close proximity to the shops of High Street Kensington, Knightsbridge and Westfield London, Olympia Conference Centre, Royal Albert Hall, Kensington Palace and Hyde Park.

     

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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