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SMi present their 6th Social Media in the Pharmaceutical Industry conference. As social media becomes increasingly integrated into society, so does the ability to network with one another. Corporate marketing has become a discussion, with two way channels of communication. Companies are accurately targeting specific products at the most relevant markets, consumers are able to share experiences and discuss ideas, and the industry-consumer relationship is extended well beyond the point of sale.

With health at the top of any patient’s agenda the opportunity for pharma to utilise social media to provide personalised care is abundant and with mobile devices becoming increasingly prolific, this personal contact is fast becoming continuous. Media is no longer simply a tool for companies to broadcast their own message, but has transformed into a means in which pharma are able to provide round the clock care, through active monitoring and remote diagnosis.
 

The pharmaceutical industry is only now beginning to realise the potential for social media and significant developments are being made as we speak. Join our panel of leading industry speakers, from Big Pharma companies to cutting edge developers of social media technology. You simply cannot afford to miss out.

 

This conference will bring together key opinion leaders in the industry to meet and discuss the innovations within social media, the ways to approach each new and emerging field and will examine case studies of successful applications of social media in many of the leading pharmaceutical companies. 

Learn about the cutting edge developments in social media including personalised marketing techniques, mobile platforms, remote monitoring and open stakeholder engagement.

Share ideas with leading technology providers; discuss the industry requirements and learn what technological solutions are available.

Hear how major pharmaceutical companies are actually applying the latest developments in social media in a practical way.

Analyse how social media will allow your organisation to better communicate and interact with your stakeholders.
 

   

Industry Profile:

CEO’s, Executive Directors, Heads, Team Leaders and Consultants in the fields of:

Marketing
Communications
Social media
Business development
Advertising
Consumer Research
Surveys and market research
Clinical trial recruitment
E-Marketing
Mobile Health
Online health providers
Social media for healthcare providers
Medical cloud systems
 

Actelion Pharmaceuticals; AESEG (Association Espanola de fabricantes de Sustancias y Especialidades Farmaceuticas Genericas); Amgen; Astellas Pharma Europe Ltd; AstraZeneca Mölndal; Bayer Plc; Boehringer Ingelheim Pharma; British Lung Foundation; Burson-Marsteller; Creation Healthcare; Creation Interactive; Doctors.net.uk; Envision Pharma; European Association of Healthcare IT Managers ; Exploria SPS; Gary Monk; GlaxoSmithKline; Google Inc; Greater Than One; Grunenthal Gmbh; Hello Group; Independent Consultant; Knotane; Medtronic Limited; MHRN; Mundipharma International; Novozymes Biopharma; Novozymes Delta Ltd; Pfizer; Pfizer Inc; Pharmiweb; Roche Diagnostics; Roche Products; Sanofi Aventis Public Affairs; Sanofi Pasteur MSD; Taivas Ogilvy PR; Takeda Pharmaceuticals International GmbH; Trufflenet; UCB Group; VTT Technical Research Centre of Finland ;

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Alexandra Fulford

Alexandra Fulford, Consultant, ZS Associates

9:10 Unleash the Power of Social Intelligence in your Organisation

Alfred Steinhardt

Alfred Steinhardt, Founder, Alfred Steinhardt Consulting

  • Whirlwind introduction to Big Data and Social Intelligence
  • Utilising Big Data in Pharma
  • Driving insights in Drug Development and Marketing through Social Intelligence
  • Leveraging Social Intelligence to respond to opportunities and threats; case studies from the industry
  • 9:50 Integration of Social Media Marketing to both Novel Digital Initiatives and to Conventional Marketing Tools

    Gizem Bicakci Akalin

    Gizem Bicakci Akalin, New Promotional Models Manager, Boehringer Ingelheim

  • What do we understand from social media marketing: priorities, capabilities, competencies, tools
  • How our customers behave on social media: Consumers, Healthcare Professionals
  • How do we integrate social power to other digital initiatives
  • How do we integrate social power to other conventional methods
  • What is key to proceeding a successful social media campaign: any examples
  • 10:30 Morning Coffee

    11:00 Is the legal department the new “frenemy” of digital strategy?

  • Respective objectives of digital business and legal departments
  • Current digital framework in the pharma/health industry
  • How do we turn the gaps into opportunities?
  • Concrete examples of successful partnerships
  • Todd Kolm

    Todd Kolm, Vice-President, Head of Global Digital Strategy, Sanofi

    Audrey Hagege

    Audrey Hagege, Legal Digital and Anti-Counterfeit Group Coordinator, Sanofi-Aventis Group

    11:40 How to build an engaged Pharma community via social media?

    Doris Casares

    Doris Casares, Director of Communications and Social Media Strategist, AESEG (Spanish Generic Medicines Association)

  • Learning from our users
  • Marketing contents strategy: creating contents for our community
  • The blog as a platform of engagement
  • 12:20 Networking Lunch

    13:50 Online health gets personal - an end to needles and haystacks?

    Matt Jameson Evans

    Matt Jameson Evans, Chairman, HealthUnlocked

  • Graph technology in social health - what it means
  • Personalizing education for patients
  • Aggregating conversations - signals from noise
  • 14:30 Social Apportunity

    Ted Francisco

    Ted Francisco, President, MEDL Mobile

  • While using social media can still feel relatively new, the fact of the matter is it’s changing quite a bit every day.
  • This presentation will explore new forms of social media in app development
  • Reviewing innovative strategies you can implement today
  • 15:10 Afternoon Tea

    15:40 Engaging with key opinion leaders online - why and how

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

  • How do we go about engaging with key opinion leaders online
  • The value of engaging with KOLs through social media
  • - For companies
  •  -For the KOLs
  • 16:20 Having fun online

    Ben Furber

    Ben Furber, Digital Manager, Asthma Uk

  • What can BuzzFeed teach us about the internet?
  • Do serious aims always have to a constantly serious message?
  • How can you engage your audience more in health information?
  • 17:00 Chairman’s Closing Remarks and Close of Day One

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

    8:30 Registration & Coffee

    9:00 Chairman's Opening Remarks

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

    9:10 Social media analytics in R&D

    Sherri Matis

    Sherri Matis, R&D Information, AstraZeneca

  • R&D questions
  • Survey of useful content
  • Workflows
  • In-house or collaboration/vendor?
  • Impact
  • 9:50 Social Media in Pharma – Making it happen?

    Gary  Monk

    Gary Monk, Digital Healthcare Consultant,

  • A review of some interesting patient & HCP Social Media cases
  • Assessing the value of Social Media
  • Overcoming the key barriers to implementation
  • Measuring success – refining your approach
  • 10:30 Morning Coffee

    11:00 Establishing enterprise Social Media solutions in a pharma environment

    Piotr Wrzosinski

    Piotr Wrzosinski, Project Manager and Solution Owner for Social Media SEO, Hoffman-La Roche

  • Purpose, Problem and Benefits; why F. Hoffman-La Roche AG wanted an enterprise solution for social media
  • Proposed Service Model and how we plan to use it
  • Unfair Advantage and Alternatives; why this approach is the best
  • Platform selection process, delivery roadmap and our experiences
  • 11:40 Pharma can be social

    John Pugh

    John Pugh, Global Digital Innovation Leader, Boehringer Ingelheim GmbH

  • How Boehringer Ingelheim are using Tweet chats to engage with doctors and patients
  • Experimenting with Facebook pages to expand therapy areas
  • Introducing the syrum-game to develop social media within Boehringer Ingleheim
  •  

    12:20 Customer profile and identity management as a key leverage point to better serving your customers in the pharmaceutical industry?

    Philippe Sayegh

    Philippe Sayegh, Director, Janrain Inc

  • Ensuring secure access to appropriate content, including samples, collateral, webinars and more
  • Optimising onsite engagement and improving customer intelligence and enabling custom community portals for Health Care Professionals

     

  • 12:40 Networking Lunch

    13:40 How to enhance the dialogue between patients and physicians? An example with a pan-European mobile app

    Claire Perrin

    Claire Perrin, European Brand Leader, Eli Lilly & Company

  • Importance of a multi-channel approach
  • Engaging patients and physicians
  • Key learnings on developing and rolling out a pan-European mobile app
  • 14:20 Take digital services further: Answering HCPs new needs with social

    Thibaud Guymard

    Thibaud Guymard, Univadis Product Manager, Merck & Co

  • Presentation of Univadis, its social strategy and new social service
  • How we get to make this innovative service available
  • Key learnings and next steps
  • 15:00 Overview of social media - a Novozymes Biopharma perspective

    James Finney

    James Finney, Project Manager Global Comms Services, Novozymes Biopharma

  • Insights and learnings from the use of social media from a biopharma perspective – synergies and differences with the pharmaceutical industry
  • Linking social media and classic communications to target pharmaceutical and medical device companies
  • 15:40 Chairman’s Closing Remarks and Close of Day Two

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

    15:50 Afternoon Tea

    +

    Workshops

    Social Media & Pharma- Making it happen?
    Workshop

    Social Media & Pharma- Making it happen?

    Marriott Regents Park
    21st January 2014
    London, United Kingdom

    Marriott Regents Park

    128 King Henry's Road
    London NW3 3ST
    United Kingdom

    Marriott Regents Park

    This 4 star north London hotel in zone 2 is the perfect destination for the astute business traveler as well as the leisure guest that knows how convenient north London hotels are, as a base from which to explore the city .Bond Street is just 3 stops from Swiss Cottage underground station on the Jubilee Line, so you can be shopping, exploring the sights and taking in one of London’s world-renowned West End shows in less than 15 minutes when you stay at this hotel near central London. At the same time, the hive of activity that is Camden Town, the chic shops, cafes and restaurants of Primrose Hill and ZSL’s London Zoo in Regents Park are all just a short walk from this hotel in north London.

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

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    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

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    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

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    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

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    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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