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SMi present their 7th Annual Social Media in the Pharmaceutical Industry conference.  Markets have become conversations. Social media is the online platform and location that provides a way for people to participate in these conversations. It’s a way to tap into what people are saying about a brand, a product or a service: participate in these conversations, be open to new ideas and then use these insights to make better business decisions. Lately, Social Media has also played an important role in disseminating information to the consumers.

 

As the pharmaceutical industry is advancing, more and more companies are now taking to various mediums like mobile applications, internet and blogs to be socially visible. These channels help them to reach a wider mass and thereby interact not only with like-minded people, but also consumers.

This year's Conference will deliberate on topics such as regulatory insights, consumer focused approach, mobile & website advances, vision for 2015 to name but a few.

You simply cannot afford to miss out.

This interactive conference brings together a talented panel of social media thought leaders and experts to discuss how pharmaceutical companies can maximize on the recent trends, focus on consumer centred approach, and thereby work on community engagement strategies via social media. It will also bring together the regulators, industry experts and social media providers to a single paltform to build partnerships, share experiences and set up a vision for the industry.

 

Gain an understanding of the recent advances within the pharmaceutical and social media landscape, requiring a shift to customer-centric communications

Case studies reflecting the accurate use of social media to scale the brand

Discuss use of social media not only as a marketing strategy but also as a medium to serve the consumers

Focusing on the regulatory aspect involved in the application of social media within the business environment

Understanding the technological advancements that will impact your social media strategy

Envisage 2015 vision for Social Media

   

Industry Profile:

CEO’s, Executive Directors, Heads, Team Leaders and Consultants in the fields of:

Marketing
Communications
Social media
Business development
Advertising
Consumer Research
Surveys and market research
Clinical trial recruitment
E-Marketing
Mobile Health
Online health providers
Social media for healthcare providers
Medical cloud systems

 

AESEG (Spanish Generic Medicines Association); Alfred Steinhardt Consulting; Asthma Uk; AstraZeneca; Atrevo Associates; Bayer Business Services GmbH; BBK Worldwide; Boehringer Ingelheim Ilac Ticaret AS; Boehringer-Ingelheim; Celgene; Chiesi Farmaceutici SpA; Creation Healthcare; Crucell Vaccine Institute; Edinburgh Bioquarter; F. Hoffmann-La Roche Ltd; GlaxoSmithKline; HAVAS LYNX; HealthUnlocked; Help The Hospices; Highfield Communication Consultancy; Hoffman-La Roche; Inspire; Janrain Inc; Janssen-Cilag G M B H; Lilly France SA; Merck E.P.E; Merck SA; Nitro Digital; Novozymes Biopharma; Sanofi; Sanofi Aventis Group; Virbac; WWWS UK; ZS Associates ;


 

Conference programme

8:30 Registration & Coffee

9:00 Chairs Opening Remarks

Alexandra Fulford

Alexandra Fulford, Consultant, ZS Associates

9:10 Enhance your Digital Strategy with Social

Thibaud Guymard

Thibaud Guymard, Digital Marketing Manager, Merck Sharp & Dohme France

  • Defining a social service for your customer
  • Start transforming your customer engagement model
  • Co-create tomorrow's solutions with your customer
  • 9:50 Engaging patients through social media

    Sorsha Roberts

    Sorsha Roberts, Online Communications Officer , AKU Society

  • Healthcare ready for empowered and digitally demanding patients
  • How consumer care companies are leading the change from uni-directional broadcasting of information to an engaging and relationship-orientated online conversation
  • For the healthcare industry, it is becoming increasingly important to be able to react quickly and decisively to events on social media
  • How patient groups can play a mediating role between patients and pharmaceutical companies to disseminate healthcare information, particularly online and through social media
  • 10:30 Morning Coffee

    11:00 A Success Case Study from Turkey - Leveraging digital to empower HCPs

    Sinem Erenturk

    Sinem Erenturk, Head of Health, Project House Health

  • HCP’s transformation from practical world to social & digital world
  • Impact of digitalization on consumer behavior in turn affecting HCP’s approach
  • Creating portals to connect HCP network activity
  • 11:40 Digital is Social

    Jenny Cowderoy

    Jenny Cowderoy, Managing Director-Communications, Doctors.net.uk

    • What is digital without social?
    • Can we be customer centric without social media?
    • Do our marketing plans work in the digital world?
    • What happens when you involve physicians in your marketing strategy?
     

    12:20 Networking Lunch

    13:30 Pharma tweetchats to drive healthcare innovation

    Jaclyn Fonteyne

    Jaclyn Fonteyne, Social Media Specialist, Boehringer Ingelheim A/S

  •  What a Tweetchat is and why they are important for pharma
  • The essential steps to planning a successful Tweetchat
  • Statistics around prior Tweetchats and measures of success
  • Views on the future of Tweetchats within the broader pharma and healthcare space
  • 14:10 Pharma and Twitter - The ASCO case study

    Silja Chouquet

    Silja Chouquet, Owner, Whydot Pharma

     

     

     

  • Most Pharma companies on twitter are now trying to use this opportunity to actively engage a with their customers, but how successful are they? 
  • Which companies use twitter to communicate with their customers at ASCO? How is their engagement evolving?
  • Which customers engage most with pharma on twitter? (content,@replies, RTs)
  • How can customers on twitter be segmented? Which segments are over/underrepresented?
  • Where are those customers located? Which countries are over/underrepresented?
  • Which customers should pharma target at ASCO with which information? 
  • 14:50 Afternoon Tea

    15:20 The Sorry State of Pharma Mobile Apps and What to Do About It

    John Mack

    John Mack, Chief Pundit, PharmaGuy, PharmaGuy

     

    • The Sorry State of Pharma Mobile Health Apps
    • Pharma Mobile App Best Practices Survey Results
    • #mHealthPharma Tweet Chat: What's Needed for Pharma to Develop Quality mHealth Apps?
    • Seeking Pharma Mobile App Pioneers

    16:00 Real-world multi-channel, social engagement: strategy, operations and customer impact

    Gene Miller

    Gene Miller , Director, Commercial Strategy and Innovation , Cadient

    Overview: The goal of the presentation is to provide a real-world example of social engagement for an unbranded pharma program, highlighting the following core presentation points with real examples.The audience will walk away with the understanding of the core components of a multi-channel social engagement to drive business objectives

  • Strategy: Insights and partnerships drive customer needs and storytelling
  • Operations: Living social playbook drives real-time, compliant conversations
  •  Impact: Relevant content, services and support drive engagement objectives
     
  • 16:40 Implementing social media ethics and guidelines in a business environment

    Nick Broughton

    Nick Broughton, Managing Director, Green Bear Medical

    • Inclusion of periodic sessions on policy implementation procedures, employee training, disclosure practices and record keeping in day to day business activities
    • Introducing the concept of social media business plan
    • Discuss the various privacy disclaimers and social media

    17:20 Chairs Closing Remarks and Close of Day One

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

    8:30 Registration & Coffee

    9:00 Chairs Opening Remarks

    Charles Lowe

    Charles Lowe, President, Telemedicine & eHealth Section, Royal Society of Medicine

    9:10 New vision for digital strategy

    Dimithri Wignarajah

    Dimithri Wignarajah, Head of Content and Social Media, GE Healthcare

  • Social media and life scientists
  • Content and communities
  •  Social advertising
  • 9:50 Social Media – Vision 2015

    Doris Casares

    Doris Casares, Head of Communications of the European Generic Medicines Association (EGA), European Generic Medicines Association

  • Wearables: from Google Glass to iWatch
  • Big Data: are we going global with our privacy?
  • The world is connected 360
  • 10:30 Morning Coffee

    11:00 Aligning cross-functionally for a consistent brand across all social channels

    Lanre Ibitoye

    Lanre Ibitoye, Global Digital Interaction Management Business Partner, Lundbeck A/S

  • Gain buy-in across functions to deliver a united social vision
  • Listen and power your conversations with customer insight
  • Empower your customer facing teams to create content that’s ‘right’ for social
  • 11:40 Next generation social media strategies to transform pharma industry

    Dr Graham Leask

    Dr Graham Leask, Economics & Strategy Group, Aston University

  • Deliberating on the increasing demand for social media as a tool for communication, information and knowledge exchange
  • How companies can use such solutions to measure brand reputation and keep a tab on end-user consumer sentiment around products and therapeutic categories
  • Using advanced approaches to gain insight into competing brand strategy, pricing, promotions, and other relevant competitive information
  • 12:20 Networking Lunch

    13:30 The power of social media - The power of pull

    Alexandra Fulford

    Alexandra Fulford, Consultant, ZS Associates

  • Social media listening / insights & KOI identification
  • Transforming the organisation to build content that works for social, amend review processes to be in line with the dynamics of social, and internal training
  • Attracting key talent & building relationships with KOL & KOI
  • Improve corporate rep = showcase the organisation in a honest and transparent way (+ all of the below)
  • Increase SOV = Increase reach of message
  • Provide patients’ with support & info = disease awareness, adherence support, etc
  • Engage with HCP = share the info they want to see & build relationships
  • 14:10 Does Pharma’s Global model need a shake up?

    David Hunt

    David Hunt , CEO of HAVAS LYNX Europe , HAVAS LYNX
    View Bio

     

    We’re all very different people, defined by our culture, religion, and politics. Yet thanks to digital technologies we all behave very much the same. So, does pharma need to reshape the traditional borders by which it operates in recognition of universal digital behaviours?
    David Hunt, CEO of HAVAS LYNX Europe discusses how a shake-up in pharma’s outlook could deliver a genuine competitive advantage and better outcomes.

    14:50 Afternoon Tea

    15:20 mHealth apps: threat or opportunity for the pharma industry?

    Charles Lowe

    Charles Lowe, President, Telemedicine & eHealth Section, Royal Society of Medicine

  • Apps have the capability to replace some drugs, particularly for mental health-related conditions
  • They can also promote drug use for example by improving medication adherence
  •  Improvements in dosage accuracy are achievable too, especially when used in conjunction with regular patient monitoring technologies
  • Finally, over the long term, apps have been shown to promote significant beneficial changes in lifestyle that have reduced drug usage, and promoted longer life
  • This presentation will examine these, and other, impacts to suggest the net impact that apps will have on the pharma industry
  • 16:00 How Patients use Social Media!

    Birgit Bauer

    Birgit Bauer, Freelance Social Media Consultant, Expert Journalist and Speaker E-Patient, Manufacture for Answers

  • Patients’ needs and question about a disease.
  • How use Patients Social Media?
  • Patients as Networker and Cooperation Partners for Organisations
  • Patients as Storyteller
  • 16:40 Panel Discussion - Regulatory Focus

  • Making it happen:  how to get approval for your social media program internally?
  • Main hurdles experienced
  • Best practices 
  • Silja Chouquet

    Silja Chouquet, Owner, Whydot Pharma

    Jaclyn Fonteyne

    Jaclyn Fonteyne, Social Media Specialist, Boehringer Ingelheim A/S

    John Mack

    John Mack, Chief Pundit, PharmaGuy, PharmaGuy

    Birgit Bauer

    Birgit Bauer, Freelance Social Media Consultant, Expert Journalist and Speaker E-Patient, Manufacture for Answers

    Gene Miller

    Gene Miller , Director, Commercial Strategy and Innovation , Cadient

    17:20 Chairs Closing Remarks and Close of Day Two

    +

    FEATURED SPEAKERS

    Alexandra Fulford

    Alexandra Fulford

    Consultant, ZS Associates
    Charles Lowe

    Charles Lowe

    President, Telemedicine & eHealth Section, Royal Society of Medicine
    Dimithri Wignarajah

    Dimithri Wignarajah

    Head of Content and Social Media, GE Healthcare
    Doris Casares

    Doris Casares

    Head of Communications of the European Generic Medicines Association (EGA), European Generic Medicines Association
    Dr Graham Leask

    Dr Graham Leask

    Economics & Strategy Group, Aston University
    Gary  Monk

    Gary Monk

    Director of Strategy and Innovation , Havas Health
    Jaclyn Fonteyne

    Jaclyn Fonteyne

    Social Media Specialist, Boehringer Ingelheim A/S
    Lanre Ibitoye

    Lanre Ibitoye

    Global Digital Interaction Management Business Partner, Lundbeck A/S
    Nick Broughton

    Nick Broughton

    Managing Director, Green Bear Medical
    Silja Chouquet

    Silja Chouquet

    Owner, Whydot Pharma
    Sinem Erenturk

    Sinem Erenturk

    Head of Health, Project House Health

    Alexandra Fulford

    Consultant, ZS Associates
    Alexandra Fulford

    Birgit Bauer

    Freelance Social Media Consultant, Expert Journalist and Speaker E-Patient, Manufacture for Answers
    Birgit Bauer

    Charles Lowe

    President, Telemedicine & eHealth Section, Royal Society of Medicine
    Charles Lowe

    David Hunt

    CEO of HAVAS LYNX Europe , HAVAS LYNX
    David Hunt

    David is a recognised international figure within Healthcare Digital Marketing having launched a series of industry firsts and collected numerous prestigious innovation awards. His passion for integrating strategy, creativity and innovation became the philosophy on which David established the international, multi-award winning digital studio.

    Responding to the evolving landscape, David oversees the sustained growth of the team to maintain HAVAS LYNX’s position at the forefront of digital innovation within healthcare. David takes an active role in key initiatives and works hard to leverage emerging technologies for the fulfilment of real business needs.
     

    Dimithri Wignarajah

    Head of Content and Social Media, GE Healthcare
    Dimithri Wignarajah

    Doris Casares

    Head of Communications of the European Generic Medicines Association (EGA), European Generic Medicines Association
    Doris Casares

    Dr Graham Leask

    Economics & Strategy Group, Aston University
    Dr Graham Leask

    Gary Monk

    Director of Strategy and Innovation , Havas Health
    Gary  Monk

    Gene Miller

    Director, Commercial Strategy and Innovation , Cadient
    Gene Miller

    Jaclyn Fonteyne

    Social Media Specialist, Boehringer Ingelheim A/S
    Jaclyn Fonteyne

    Jenny Cowderoy

    Managing Director-Communications, Doctors.net.uk
    Jenny Cowderoy

    John Mack

    Chief Pundit, PharmaGuy, PharmaGuy
    John Mack

    Lanre Ibitoye

    Global Digital Interaction Management Business Partner, Lundbeck A/S
    Lanre Ibitoye

    Nick Broughton

    Managing Director, Green Bear Medical
    Nick Broughton

    Silja Chouquet

    Owner, Whydot Pharma
    Silja Chouquet

    Sinem Erenturk

    Head of Health, Project House Health
    Sinem Erenturk

    Sorsha Roberts

    Online Communications Officer , AKU Society
    Sorsha Roberts

    Thibaud Guymard

    Digital Marketing Manager, Merck Sharp & Dohme France
    Thibaud Guymard

    Supporters

    Workshops

    5 Key Ways Pharma Can Generate New Business With LinkedIn
    Workshop

    5 Key Ways Pharma Can Generate New Business With LinkedIn

    Marriott Regents Park
    20th January 2015
    London, United Kingdom

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    Marriott Regents Park

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

    CPD Certificates

    We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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    Opening Hours: 9.00 - 17.30 (local time)
    SMi Group Ltd, 1 Westminster Bridge Road, London, SE1 7XW, United Kingdom
    Tel: +44 (0) 20 7827 6000 Fax: +44 (0) 20 7827 6001
    Website: http://www.smi-online.co.uk Email: events@smi-online.co.uk
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