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The ever-expanding, world-wide market for nutraceuticals and functional foods, calls for an expansion of the product ranges, increased availability and a reduction in cost. Without any sign of a slow down in profitability, providers need to step up market activities to get ahead of the game and continue public awareness.

SMi’s Nutraceuticals & Functional Foods Conference 2006, will examine the latest innovations and strategies in marketing and how to effectively address the needs of the consumer whilst adhering to regulatory legislation. Listen to case studies on the latest products to hit the market, their benefits and how the manufacturer has overcome pitfalls. Examining the commercial viability, hear about the latest technologies and novel nutritional applications.

Hear international case studies and expert perspectives from key industry speakers including:

  • David Schmidt, President & Chief Executive Officer, International Food Information Council
  • David Carter, Section Manager, Divisional Secretariat, Policy & Borderline, Medicines and Healthcare Products Regulatory Agency (MHRA )
  • Dr Chris Jones, Senior Scientific Officer, Food Standards Agency (FSA)
  • David Yang, President & Chief Technology Officer, NutriJoy
  • Dr Reg McDaniel, Director, Research, Fischer Institute for Medical Research, Distinguished Visiting Lecturer, University of Miami & Health Science Director, MannaRelief Ministries
  • Dr Manfred Eggersdorfer, Director, Research & Development, DSM Nutritional Products
  • Dr Stephanie Blum-Sperisen, Head, Immunology, Nestlé
  • Dr Michelle Jones, European Technical Manager, ADM Natural Health & Nutrition
  • Dr Sekhar Boddupalli, Vice President, Discovery, Galileo Pharmaceuticals
  • Pedro Viera, Marketing Manager, Kemin Health Europe

Key issues that will be addressed at the conference include:

  • NOVEL FUNCTIONAL FOODS: Discover the latest advances and technologies in functional foods and new ingredients
  • CASE STUDIES: Listen to leading experts discuss the latest developments and impact of nutraceuticals and probiotics on public health and disease
  • ECONOMIC BENEFITS: Discuss how dietary supplements and functional foods improve health and reduce the economic burden of a variety of diseases
  • INSIGHTS FROM THE REGULATOR AND LEGISLATIVE COMPLIANCE: Gain the necessary knowledge to ensure product compliance from government agencies and industry leaders
  • MARKETING AND PR STRATEGIES: Learn about new strategies and methods in marketing campaigns to get your product ahead in a competitive marketplace
  • NETWORKING OPPORTUNITIES: Meet the key leaders in the field, make valuable contacts and learn from their experiences and expertise

Conference programme

8:30 Registration & Coffee

9:00 Chairman's Opening Remarks

Reg McDaniel

Reg McDaniel, Health Science Director, Fischer Institute for Medical Research

9:10 CONSUMER REQUIREMENTS

  • Considering market value, research and packaging
  • Separating the products true benefit from popular misconceptions
  • Product value vs potential gain
  • Public awareness
  • Michele Kellerhals

    Michele Kellerhals, Technical Services Manager, Beverage Partners Worldwide

    Michele Kellerhals

    Michele Kellerhals, Scietific & Regulatory Affairs Manager, Non-carbonated Beverages, Coca-Cola

    9:50 THE ANTI CANCER PROPERTIES OF ANTIOXIDANTS AND VITAMINS

    Stephen Boyd

    Stephen Boyd, Medical Director, Mannatech Inc

  • The biochemistry behind free radicals
  • The biophysical benefits of antioxidants
  • The effect of storage and processing foods on their antioxidant properties
  • Raspberries – 50% more antioxidant activity than strawberries
  • No link between the high intake of vitamin A, C, E and folic acid and lung cancer?
  • 10:30 Morning Coffee

    10:50 ISOFLAVONE TO RELIEVE MENOPAUSAL HOT FLASH SYMPTOMS

    Michelle Jones

    Michelle Jones, European Technical Manager, ADM Health & Nutrition

  • Isoflavone sources and isoflavone-containing supplements
  • Clinical trial design and management
  • Specific composition - genistein dose vs total isoflavone content
  • Interpretation of results and conclusions
  • Future studies
  • 11:30 REDUCING OBESITY RATES

    Eva Kovacs

    Eva Kovacs, Research Scientist, Unilever

  • The obesity problem
  • Food-based approaches for weight control
  • Functional ingredients for weight control
  • Existing and potential mechanisms of action
  • An overview of the wealth of products available
  • Efficacy and safety (some examples)
  • Product feasibility aspects
  • 12:10 THE HEALTH AND ECONOMIC BENEFITS OF DIETARY SUPPLEMENTS

    Reg McDaniel

    Reg McDaniel, Health Science Director, Fischer Institute for Medical Research

  • An overview of the Dietary Supplement Health & Education Act of 1994 (DSHEA) and the long term effects
  • The cost and reported health benefits of dietary supplements vs pharmaceutical drugs
  • Glycomics – the history and clinical advantages to health
  • The effect of a complex carbohydrate on
  • Human metabolism
  • Functional cell regeneration as seen in diabetes
  • Cerebral Palsy
  • Fetal alcohol syndrome in children
  • Future research strategies
  • 12:50 Networking Lunch

    14:20 A NEW LOOK AT CALCIUM FORTIFICATION

    David Yang

    David Yang, President , NutriJoy

  • Calcium bioavailability and nutritional value
  • Innovative product approaches to deliver superior consumer benefits
  • Understanding consumer needs and market testing
  • Pitfalls in the commercial development of a new product line
  • Future strategies in calcium supplementation
  • 15:00 VITAMIN SUPPLEMENTS

    Daniel D'Orazio

    Daniel D'Orazio, Senior Scientist, DSM Nutritional Products

  • Multi-vitamins and single vitamin supplements
  • Novel technologies
  • Market trends and public awareness
  • Latest products and nutritional values
  • 15:40 Afternoon Tea

    16:00 LONG CHAIN OMEGA-3 LIPIDS

    Ian Newton

    Ian Newton, Managing Director, Ceres Consulting

  • The continuing sound science for cardiovascular, brain function, joint health, and other diseases
  • Dietary supplements pave the way for consumer awareness
  • Food technology solving the taste issues
  • Regulatory clearances and dietary guidelines around the world
  • Health messages and labelling now delivering believable consumer claims
  • Products that ring true to consumer's needs and health
  • Global marketers seeing that healthy products with meaningful benefits can be commercially successful
  • Delivery of omega-3 in any food category
  • 16:40 A NOVEL TECHNOLOGY PLATFORM FOR THE CREATION OF SEQUENCE SPECIFIC ENZYMES FOR THE DEVELOPMENT OF FUNCTIONAL INGREDIENTS

    Lambert van Orsouw

    Lambert van Orsouw, Vice President, Business Development Industrial & Consumer Enzymes, Direvo Biotech Ag

  • A novel technology platform to create sequence specific enzymes
  • Evidence to support this new platform in pharmaceutical applications
  • Usability and scientific value
  • Case studies in the creation of novel functional food ingredients
  • 17:20 Chairman’s Closing Remarks and Close of Day One

    8:30 Re-registration & Coffee

    9:00 Chairman's Opening Remarks

    David Schmidt

    David Schmidt, President & Chief Executive Officer, International Food Information Council (IFIC)

    9:10 NUTRACEUTICAL LEGISLATION

    Chris Jones

    Chris Jones, Senior Scientific Officer, Food Standards Agency

  • Regulatory requirements of new and emerging food products
  • Novel foods, GM and food supplement legislation
  • Health claims legislation
  • 9:50 CROSSING THE BOUNDARY BETWEEN FOOD PRODUCTS AND MEDICINES

    David Carter

    David Carter, Manager, Medicines Borderline Section, Medicines & Healthcare products Regulatory Agency (MHRA)

  • Product classification – health maintenance or the treatment of disease
  • Regulation of non-medicinal claims – reducing the risk of regulatory action
  • The licensing of manufacturers and distributors
  • Identifying ingredients which pose a risk
  • Increasing consumer confidence
  • 10:30 Morning Coffee

    11:00 TODAY’S REGULATORY CHALLENGES

    Anthony Bush

    Anthony Bush, Director, CAMedica

  • Extension of the food supplements directive
  • Food/medicine borderline products
  • Novel food products
  • 11:40 FUNCTIONAL FOOD CLAIMS

    Miguel  da Silva

    Miguel da Silva, Advisor, European Advisory Services (EAS)

  • Regulation on nutrition and health claims
  • Nutrient profiles - potential consequences and implications
  • Authorisation procedures – which procedure for which claim
  • Claims substantiation – basic recommendations
  • 12:20 Networking Lunch

    13:50 PRODUCT BRANDING - CREATING BRAND AWARENESS AND LOYALTY

    Pedro Vieira

    Pedro Vieira, Marketing Manager, Kemin Health Europe

  • Creating differentiation
  • Promoting awareness through PR
  • Building loyalty
  • Evaluating PR campaigns
  • 14:30 A GLOBAL COMPARISON OF PARENTAL ATTITUDES

    Barbara Katz

    Barbara Katz, President, Healthfocus International

  • Food Purchase influencers for Parents
  • Global health concerns of parents
  • Consumer attitudes towards weight
  • Immunity concerns and the role of probiotics
  • 15:10 Afternoon Tea

    15:40 CONSUMER ATTITUDES IN THE US AND IMPLICATIONS FOR COMMUNICATIONS

    David Schmidt

    David Schmidt, President & Chief Executive Officer, International Food Information Council (IFIC)

  • Consumer attitudes in functional foods, nutraceuticals and probiotics
  • Separating actual product health benefits from popular misconceptions
  • Public awareness and the need for ongoing public education
  • Strategies for communicating with the consumer
  • 16:20 Chairman’s Closing Remarks and Close of Conference

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    Workshops

    Functional Food legislation in the EU and US
    Workshop

    Functional Food legislation in the EU and US

    Crowne Plaza Hotel - The City
    1st November 2006
    London, United Kingdom

    Crowne Plaza Hotel - The City

    19 New Bridge Street
    London EC4V 6DB
    United Kingdom

    Crowne Plaza Hotel - The City

    HOTEL BOOKING FORM

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    WHAT IS CPD?

    CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

    ‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

    CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

    Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

    CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

    CPD AND PROFESSIONAL INSTITUTES

    There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

    For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

    CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

    TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

    Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

    ‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

    ‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

    The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

    As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

    GLOBAL CPD

    Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

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