The pricing and reimbursement landscape is increasingly directed by cost-benefit analyses through government agencies closely linked to payors' and governments' cost containment initiatives. In order to convince payors of a pharmaceutical product's benefit, seeking cooperation between the pharmaceutical industry and payors is of utmost importance.

In this interactive workshop, we will work out strategies for approaching the relevant players of public health systems in order to provide them with arguments for supporting a product's reimbursement. Cost-saving value added services such as disease management, targeted patient training or cost-sharing schemes will be addressed.


This workshop will cover:

  • How payors can be motivated to enter pharma cooperations
  • Some current best practice examples
  • Development and discussion of participants' own ideas for value added services
  • Strategies for approaching public payors

About the workshop leader:

  Roman Rittweger MD is the founder of Roman Rittweger Advisors in Healthcare. He has a medical degree and received an MBA from INSEAD in Fontainebleau. For several years, he gained consulting experience at A.T. Kearney and McKinsey & Company. Roman Rittweger founded and managed ArztPartner almeda AG, an innovative service provider for payors and a market leader in disease management. He was one of the pioneers of disease management and managed care in Germany. Roman Rittweger then joined BBDO Consulting as a Managing Partner responsible for healthcare, where he worked on pan-European value added service-programs for Pharma and Medtech companies. Since the foundation of Roman Rittweger Advisors in Healthcare, Roman Rittweger and his teams have supported a variety of healthcare companies in their market driven strategy, often dealing with the initiation of pharma/payor cooperations.

Workshop programme

13:30 Registration & Coffee

14:00 Welcome and Introduction

14:10 Reimbursement Decision-Making in Key European Countries

14:45 Interactive Work in Two-Person Teams, Supported by the Workshop Leader

15:30 Coffee Break

15:50 Discussion of Ideas Developed in the Working Teams

16:45 Wrap-up


Courtyard by Marriott - Munich City Centre

Schwanthalerstrasse 37
Munich Bavaria 80

Courtyard by Marriott - Munich City Centre



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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