In association with:


Overview of workshop:

The workshop will explore effective solutions to challenging problems in corporate strategic planning with a focus on both innovator and generic drug development. After completing the workshop, participants will be familiar with principles of portfolio planning, its applications to generics and new drug development portfolio.

What participants will learn from the workshop?

  • Overview of typical generic portfolio's
  • Introduction to sourcing generic products from 3rd parties
  • Why sourcing strategic planning is important for generic companies, a global view
  • Specifics of portfolio planning for generics company
  • Introduction to innovative portfolio planning techniques.
  • Identify corporate planning problems where portfolio planning could be beneficial
  • Optimization modeling as new technique for portfolio planning
  • Could drug development portfolio planning techniques be applied to generics?
  • Case studies in optimal portfolio selection and capacity planning


About the workshop hosts:

Vladimir Shnaydman, Ph.D, President, ORBee Consulting.
Vladimir has BS & MS Electrical Engineering & Computer Science, MS in Applied Mathematics & Operations Research, and Ph.D. in Engineering. He contributed to many industries such as biotechnology, computer networking, data storages, water resources planning and management, telecommunications, transportation, and others. Dr. Shnaydman published more than 50 papers. He is co-author of three books.


Asa Cox, Founder & CEO, genericlicensing.com. Asa has been involved in the pharmaceutical industry since 1997, working mainly in the generic drug industry with ICE Pharma Group; gaining broad experience in API's, formulation development and licensing. Asa has worked with many companies to select and source new products from around the world and understands the complexities and challenges of acquiring dossiers or licenses.

He recently launched www.genericlicensing.com; the industries first searchable database with over 3000 generics products ready to register.


About ORBee Consulting:

The company's focus is design and development of analytical tools and techniques for optimization of business solutions for biopharma. ORBee also provides a consulting service, utilizing capabilities of developed tools and techniques.

About GenericLicensing.com:

Established 2009; the first and largest searchable database of Generic Pharma dossiers available for licensing.

Over 1,500 products available for licensing.
Detailed product information including status and regulatory plans.

Consultancy services include product selection and partner identification, licensing strategy and regulatory services, including cGMP approval.

Workshop programme

8:30 Registration & Coffee

9:00 Welcome and Introductions

9:10 Generic portfolio's & sourcing products

9:45 Portfolio planning tools and techniques

10:30 Morning Coffee

11:00 Case studies

11:45 Discussion Session

12:30 Close of Workshop


Crowne Plaza Hotel - St James

Buckingham Gate 45/51
London SW1E 6AF
United Kingdom

Crowne Plaza Hotel - St James



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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.


There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.


Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

‘Input’ based schemes list a precise number of CPD hours that individuals must achieve within a given time period. These schemes can also use different ‘currencies’ such as points, merits, units or credits, where an individual must accumulate the number required. These currencies are usually based on time i.e. 1 CPD point = 1 hour of learning.

‘Output’ based schemes are learner centred. They require individuals to set learning goals that align to professional competencies, or personal development objectives. These schemes also list different ways to achieve the learning goals e.g. training courses, seminars or e:learning, which enables an individual to complete their CPD through their preferred mode of learning.

The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SMI Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.


Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

CPD Certificates

We can provide a certificate for all our accredited events. To request a CPD certificate for a conference , workshop, master classes you have attended please email events@smi-online.co.uk

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