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KOL Relationship Management: Identification, Segmentation & Ranking
29 June 2010
KOL Relationship Management: Identification, Segmentation & Ranking

The integration of a key opinion leader into a drug development project can be a powerful tool. Identification and management is the key to the successful retention and utilisation of a KOL. This workshop aims to provide an overview of the pitfalls that can be suffered, and provide much needed wisdom from those who work with KOLs on a regular basis.

Key Topics:

  • KOL identification and selection
  • Ranking criteria
  • Integrating KOLs into drug development
  • Regulatory considerations
  • Relationship management

About the Workshop Host:

 

  Anja Frommelt (MBA) is a freelance consultant and project manager for Bayer Schering Pharma, currently working in key opinion leader management in the global Xarelto team. As a consultant to the global marketing department, she manages marketing and customer relationship projects worldwide.

 


 

Workshop agenda

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13:30

Registration and coffee

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14:00

Welcome and introduction

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14:10

Identifying relevant KOLs for a project

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14:40

Ranking criteria for KOLs

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15:10

Segmentation

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15:40

Afternoon tea

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16:00

Approaching KOLs for involvement and regulatory considerations

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16:30

Managing the relationship

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17:00

A KOL’s sphere of influence

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17:30

Open discussion and close of workshop

Hotel Vier Jahreszeiten Kempinski

Maximilianstrabe 17
Munich D-80539
Germany

Hotel Vier Jahreszeiten Kempinski

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CPD stands for Continuing Professional Development’. It is essentially a philosophy, which maintains that in order to be effective, learning should be organised and structured. The most common definition is:

‘A commitment to structured skills and knowledge enhancement for Personal or Professional competence’

CPD is a common requirement of individual membership with professional bodies and Institutes. Increasingly, employers also expect their staff to undertake regular CPD activities.

Undertaken over a period of time, CPD ensures that educational qualifications do not become obsolete, and allows for best practice and professional standards to be upheld.

CPD can be undertaken through a variety of learning activities including instructor led training courses, seminars and conferences, e:learning modules or structured reading.

CPD AND PROFESSIONAL INSTITUTES

There are approximately 470 institutes in the UK across all industry sectors, with a collective membership of circa 4 million professionals, and they all expect their members to undertake CPD.

For some institutes undertaking CPD is mandatory e.g. accountancy and law, and linked to a licence to practice, for others it’s obligatory. By ensuring that their members undertake CPD, the professional bodies seek to ensure that professional standards, legislative awareness and ethical practices are maintained.

CPD Schemes often run over the period of a year and the institutes generally provide online tools for their members to record and reflect on their CPD activities.

TYPICAL CPD SCHEMES AND RECORDING OF CPD (CPD points and hours)

Professional bodies and Institutes CPD schemes are either structured as ‘Input’ or ‘Output’ based.

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The majority of Input and Output based schemes actively encourage individuals to seek appropriate CPD activities independently.

As a formal provider of CPD certified activities, SAE Media Group can provide an indication of the learning benefit gained and the typical completion. However, it is ultimately the responsibility of the delegate to evaluate their learning, and record it correctly in line with their professional body’s or employers requirements.

GLOBAL CPD

Increasingly, international and emerging markets are ‘professionalising’ their workforces and looking to the UK to benchmark educational standards. The undertaking of CPD is now increasingly expected of any individual employed within today’s global marketplace.

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